Listening & Facebook Experiment




       Marketing Specialist: Lani Wong
              Friday June 11, 2010
Where We   1st   Look
Learning to Listen & Respond
Listening to the 10th Power
     (For us at least…)
New Places CLTC was Found
Found Floating Facebook page
Learning to Engage on Facebook
Sharing is Caring
What We’ve Learned




•           Listening is HARD
•    Listening takes TIME & EFFORT
• Responding helps create CONNECTI...
What We’re Planning on Doing




•        Utilizing our interns more fully
•        Monthly FB contests per show
•        ...
Thank You for “Listening!”




    Marketing Specialist: Lani Wong
           Friday June 11, 2010
City Lights Theater Company
City Lights Theater Company
City Lights Theater Company
City Lights Theater Company
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City Lights Theater Company

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  • City Lights Theater Company

    1. Listening & Facebook Experiment Marketing Specialist: Lani Wong Friday June 11, 2010
    2. Where We 1st Look
    3. Learning to Listen & Respond
    4. Listening to the 10th Power (For us at least…)
    5. New Places CLTC was Found
    6. Found Floating Facebook page
    7. Learning to Engage on Facebook
    8. Sharing is Caring
    9. What We’ve Learned • Listening is HARD • Listening takes TIME & EFFORT • Responding helps create CONNECTION • Engaging on Facebook will PAY OFF
    10. What We’re Planning on Doing • Utilizing our interns more fully • Monthly FB contests per show • Joining Twitter (interns) • Utilizing Google Analytics for new website • Create a stronger connection with SJSU
    11. Thank You for “Listening!” Marketing Specialist: Lani Wong Friday June 11, 2010

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