The document outlines an agenda and instructions for a social media strategy simulation game. Participants are divided into groups and given scenarios to develop social media strategies for, selecting audiences, objectives, tactics, and tools within a limited point budget. They then report out their strategies and discuss lessons learned about developing a social media presence.
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Social Media Game: Washington DC
1. Source: littleoslo.com - Blogpoly The Social Media Game Beth Kanter Scholar in Residence Packard Foundation
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3. Agenda Agenda 9:30-10:00 Introduction and Ice Breaker 10:00-10:55 Small Groups To Play The Game 11:00-11:25 Report Out 11:25-11:45 Work With Your Team Applying your learnings 11:45-Noon Reflection
6. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Traditional Media Social Media Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Understand the Difference
8. Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Fly l Generate Buzz Share Story Listen Participate Community Building & Social Networking
9. acticaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tool Selection Pick the right the tools and sites Share Story
18. The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
19. Social Media Strategy Simulation Game Social Media and Nonprofits: Social Media Starter Kit
23. You are the strategy team for a national environmental organization with a large membership base. The organization needs to work in collaboration with six other environmental organization on a coordinated strategy earth worm sustainability. The network needs to increase outreach and retention of younger members, develop a global advocacy strategy to protect earth worms, and needs to sell earth worm kid kits and t-shirts to generate revenue. Your organization has used social media strategies for other campaigns, but your partner organizations are just beginning to think about social media strategies.