1. New Leaders and Nonprofits in an Age of Social Media Beth Kanter, Beth’s Blog

3. Beth Kanter: Offline Photo by Steve Goodman

4. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

6. http://www.flickr.com/photos/gilgamesh/ artssocialmedia.wikispaces.com

7. Definition

8. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

9. Should you jump into the waters of social media (or not?)

11. Stop, don’t drink (yet)…

13. Other pressing organizational issues to address? Other, more effective/efficient ways to reach same outcomes? Does your current/potential audience use social media? Shiny Object Syndrome?

14. Why social media is important ….

15. Why should we care?

17. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp

18. How people are getting info to make decisions With my friends

27. But what about in the next couple of years?

28. Impact on Google Results

31. What are the patterns of success? (Cute Dog Theory)

36. How to be a top dog with social media …

37. Assess Audience Online Social Activities

40. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want? But first you need to do some research ….

42. Discuss/set objectives first

43. Not a monologue

44. Listening

45. Conversation

46. Even difficult ones …

47. The audience wants a voice

50. Transparency

53. Source: Alan Levine – CogDog Blog Web 1.0

54. Web 2.0

55. Staff Roles

56. “ I was a Facebook junkie before I was hired!”

59. Mixing Social Media with Communications and Fundraising Strategies afrochild_0

61. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”

63. Define a box Define a Box

68. Start small, reiterate over and over

69. The best advice from Wendy Harmon, Red Cross Blogger

71. It takes time

72. Listen Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

73. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

74. A story …

78. Contest Opens: December 13, 2007 3:00 PM

79. December 13, 2007 3:01 PM

80. I opened my Kimono

82. Strategy Make It Personal Theory Here’s an example …

83. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

87. Will that scale?

88. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

89. Strategy: Stories

90. Strategy Three R’s of Network Weaving

91. Relationship Building

92. Rewards

93. Reciprocity

94. The Three R’s of Network Weaving In Action

96. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

97. What’s more fun than a birthday party?

109. 142 birthday wishes 125 people donated 180 views on “see me naked” photo

110. But my birthday was Jan. 11 th and we had 20 more days to go …

116. 57 donors Twitter Rally

118. Twitter Solicitation Technique

123. 24 hours before the contest ends We’re in 1 st Place

132. WooT! WooT!

133. Chan Piseth

136. How do you top that?

140. Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends?

143. Thank you …