Why Arts Nonprofits Must Use Social Media

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A quick presentation on why arts organizations must use social media if they are to thrive in the future. Because of Gen Y, a new consumer model has developed and these nonprofits must get on board.

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Why Arts Nonprofits Must Use Social Media

  1. 1. Don‘t Why NOT Talk to Strangers: Arts Organizations Social Media Use MUST (now) By: Sam Davidson CoolPeopleCare.org
  2. 2. Sam Davidson <ul><li>Began blogging in 2004 </li></ul><ul><li>Worked in corporate and nonprofit sectors </li></ul><ul><li>Started Cool People Care in 2006 </li></ul><ul><li>Published New Day Revolution: How to Save the World in 24 Hours in 2007 </li></ul><ul><li>Worked with over 2,000 nonprofits to list over 5,500 events on CoolPeopleCare.org </li></ul><ul><li>Speak about Gen Y, social media, nonprofit leadership, social entrepreneurship, community change </li></ul><ul><li>Only visited three art museums </li></ul><ul><li>Can quote most episodes of Saved by the Bell </li></ul>
  3. 3. A confession I cheated on my art appreciation final in college. (Instead of going to the museum to look at paintings, I Googled them.)
  4. 4. A New Customer Generation Y The Millennials 76 Million Born after 1980
  5. 5. A New Customer Defining Characteristics Access Collaboration Life/Work Balance Engagement
  6. 6. A New Consumer Model The Old Model Stranger Customer Advocate
  7. 7. A New Consumer Model Characteristics of the Old Model Transactional Singular One Way
  8. 8. A New Consumer Model The New Model Stranger Customer Advocate Friend Loyal Customer
  9. 9. A New Consumer Model Characteristics of the New Model Relational Communal Conversational
  10. 10. A New Conversation
  11. 11. A New Conversation Create a compelling Choose the right Make a worthwhile message . tools. commitment .
  12. 12. create What will you Sam Davidson CoolPeopleCare.org [email_address] (615) 260-3082 today?

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