Hottest SPots for Building Community
Invite Your Donors Home
When someone likes your page Facebook,
or follows you on Twitter, it provides an
opportunity to appear on their feed and
connect to your website homepage
It’s all About Sharing
Content Ideas Video Image Text Audio Link
New Stories Newscasts Links to Informative
Links to Inspiring
Links to Empowering
Entertaining Movies, TV,
Links to Entertaining
The more shareable content you
produce, the more people will see what
your organization is doing, and be
motivated to get behind it.
Facebook: Make Sure You’re COvered
Customize your cover photo. Upload
inspiring images of your
community, volunteers or
people they serve.
Ask individuals for
“advice” instead of “money”.
Tell them that they
(their ideas, opinions, feedback)
are important to your organization.
“I have an Idea and
would like you to
help me think it
in photos and posts.
It makes them feel
allows your posts to
with their followers.
95% of donors appreciate a thank-you
call within a day or two of their donation.
85% said it would influence them
to give again.
84% said they would definitely or probably
give a larger gift.
* Penelope Burk, Donor Centered Fundraising
Focus on your core target
audience, those people most
likely to respond to your
messages by taking action.
Get to the Heart of your Donors
Social Committee: Terms of Endearment
● Likes communicating with
● Likes technology (does not need to
● Is creative
● Has finger on pulse of latest news
● Is well-connected and enthusiastic.
Blog: Dear Donor, It’s All About YOU!
● Use the word “You”
● Delete the word “We”
● Show and tell stories
● Use Pictures! Be fun!
● Post Regularly!