ReInvention and Social Media


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This is a presentation I gave at the 2nd Annual Reinvention Conference in Burlington on March 22, 2010. Rather than talk on how to use tools like LinkedIn for a job search, this talk focused on how to use social media to differentiate yourself.

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  • Change - scary
  • Some are like this - headhunters
  • Normal, funny, quirky, odd, different
  • Attracting the people we’re most attracted to
  • Not superficial change
  • I don’t know anything, I’m not interested in anything. Doesn’t have to be work related.
  • Jeremie and new designerParity in talent and experience
  • Shift in communication tools/publishing since GutenbergConnect with thought leaders around the worldCommunicate with those leaders, question etc.
  • Also Mrs. O on Vogue, BBH labs, Account Planner by day, Obama fashion by nite
  • Laura set out to get herself hired by launching a #LauraGainorToMilwaukee campaign that mixed in Twitter, FourSquare and SlideShare.Laura and her husband had already planned a trip to Milwaukee. She made a poster out of the Comet Brand logo and posted pictures of the poster in various venues at Milwaukee with a Foursquare check-in and a tweet. The campaign was fun, spontaneous and creative and showcased Laura's personality and creativity.But Laura also wanted to showcase her experience as well as creative and strategic talents. So she uploaded a presentation to SlideShare and periodically tweeted links to that presentation."SlideShare allowed me the opportunity to publicly explain what I did and how I did it, to get the attention of Comet Branding," said Laura.Laura pulled together photos to create a virtual resume as well as screenshots of her Foursquare check-ins from Milwaukee.
  • (Right: once you’ve built a relationship, ask people for help)
  • Attractive the right peopleGoing out on your own
  • ReInvention and Social Media

    1. 1. Social Media and ReInvention<br />Rich Nadworny<br />Digalicious<br />March 22, 2010<br />
    2. 2. Why You Are Here<br />
    3. 3. You Either<br />Don’t have a job but want one<br />Have a job but want a new one<br />In either case, you need someone to notice you<br />
    4. 4. Job hunting is like dating:<br />So how attractive are you?<br />
    5. 5. Job hunting is like dating<br />Most of us don’t look like this<br />
    6. 6. Or this<br />
    7. 7. When it comes to work, most of us look like this<br />
    8. 8. Or this<br />
    9. 9. If you’re going to Reinvent Yourself, <br />you have to make yourself <br />more attractive<br />
    10. 10. This is not about <br />cosmetic surgery<br />It’s about making yourself more interesting<br />
    11. 11. Figure OUT<br />What are YOU interested in?<br />What could YOU become a leader in?<br />
    12. 12. How does this help a job search?<br />It shows Passion<br />It shows Initiative<br />It shows Focus<br />
    13. 13. So what does this have to do with social media?<br />Social media will give you <br />A Platform<br />Connections<br />Relationships<br />The biggest megaphone you could ever hope for<br />
    14. 14. Blog<br />It gives you a place to show your expertise and passion<br />It gives you a place to point people to<br />It makes you become disciplined<br />It makes you a better writer (communicator, storyteller)<br />Your blog is your base.<br />
    15. 15. Julie Powell<br />
    16. 16. Video<br />For the more tech or performance oriented<br />YouTube is a huge mouthpiece<br />Opportunity to go viral<br />Key: NEVER be boring<br />
    17. 17. Gary Vaynerchuck<br />
    18. 18. It’s not about numbers<br />It’s about the right connections<br />Follow the leaders in your area<br />Find ways to engage with them<br />One of the BEST ways to stretch your network<br />
    19. 19. There are others:<br />LinkedIn<br />Facebook<br />Flickr<br />Foursquare<br />SlideShare<br />Plancast<br />
    20. 20. Remember, it’s not all about you <br />If you want to use social media you have to PARTICIPATE<br />
    21. 21. Be Generous<br />Comment on blogs (regularly)<br />ReTweet or answer questions on Twitter<br />Share things you’ve found<br />
    22. 22. Act the way that makesyou attractive<br />Funny<br />Nice<br />Generous<br />Smart<br />
    23. 23. Now who wouldn’t like someone like that?<br />
    24. 24. So what the heck does all this have to do with a new career?<br />Energizes you while you’re looking<br />A novel way to ask people for help<br />Meet people you might never have otherwise met<br />
    25. 25. Okay, the job part<br />It gives employers a GREAT picture of who you really are<br />It shows them that you GET new media (while some of them don’t)<br />If your passion connects with your job interest, it makes you a LEADER<br />
    26. 26. It makes you more ATTRACTIVE, in every way.<br />
    27. 27. Local examples<br />Rob Smart Sustainable Food<br />
    28. 28. Local examples<br />Michael Martine – Blogging<br />
    29. 29. Local examples<br />Dan York – VOIP<br />
    30. 30. Laura Gainor<br />
    31. 31.
    32. 32. Homework Assignments<br />
    33. 33. Homework Assignments<br />
    34. 34. Homework Assignments<br />Go to<br />Search for something you’re interested in<br />
    35. 35. Homework Assignments<br />Go to Twitter<br />Search for people who are interested in your passion<br />
    36. 36. Rich Nadworny<br />Digalicious – Digital Strategy and Marketing<br />Twitter: @rnadworny<br />Web:<br />Blog:<br />