Social Media Strategy for Nonprofits
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Find out why social media works for nonprofits and learn how to more effectively communicate and inspire action with Twitter, Facebook, Instagram, and more.
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Social Media Strategy for Nonprofits
- 1. Social Media Strategy for Nonprofits A crash course in using social networks to connect with donors, inspire action, and win support.
- 2. This is why social media can work really well for nonprofits. Giving and charitable engagement are social activities. Ruggieri
- 3. …when it fulfills basic emotional reasons for being on social media: Adhering to social norms Sharing a personal milestone Advocating for a personal cause Increasing one’s visibility Showing a sense of humor Being part of a community event Social content works best…
- 4. 4
- 5. 5 Why do people share cause info? Source: Waggener Edstrom
- 6. 55% who engaged with causes via social media have been inspired to take further action. Source: Waggener Edstrom 6
- 7. 7 What do they do next? Source: Waggener Edstrom
- 8. 8 Source: Network for Good Digital Giving Index Peer-to-peer giving grew 55% from 2012 to 2013.
- 9. 9 What’s your social media strategy?
- 10. 10 Yes, You Need a Strategy • Define your policy and process. • Set clear goals and targets. • Track and measure your progress. • Integrate social into your communications/marketing plans. • Be true to your brand. • Make it personal and interactive.
- 11. 11 What makes something more sharable? Source: Business Insider
- 12. The emotions that inspire sharing are not the same emotions that inspire giving. 12 But keep in mind:
- 13. 13 Tap into visual power. vs. Source: Prevent Child Abuse Indiana
- 14. 14 Show your progress and proof.
- 15. Remember: People give to people.
- 17. 17 Share, Listen, Repeat. Source: Ronald McDonald House Charities
- 18. 18 Free Guides 101 Social Media Post Ideas for Nonprofits: http://bit.ly/101SocialPosts How to Make the Case for Giving: http://bit.ly/Case4Giving Storytelling for Nonprofits: http://bit.ly/NFGStorytelling
- 19. 19 Caryn Stein,Vice President of Communications and Content Network for Good www.networkforgood.com | onTwitter: @Network4Good
Editor's Notes
- As humans, we seek out rewards that make us feel accepted, important, attractive, and included. We are looking for rewards that satisfy our social interests, self interests, and need to find and conquer. Consuming and participating in social media actually feeds all three of these.
- Audience poll
- Tools Focus
- Think of how you scan your social networks. What stands out? Visuals convey stronger messages that we can process more quickly. Social content with images or video is much more likely to be noticed, read, and acted upon.
- Show who’s supporting you and that others are giving and volunteering. This is a powerful motivator for others to step up and do the same. Share images and stories of your volunteers, donors, and celebrate your milestones and progress to show donors they can be part of your winning team.
- Remember to show the human impact of your work and have a process in place to: Involve your staff Report from the field Collect stories Share them regularly
- Sharing stories often inspires others to share their own story about your issue area, or about how your organization has impacted them. Use this as an opportunity to continue the conversation and invite them to be a part of your next outreach effort.