Charles Hendricks gave a presentation on using social media for networking and business. He discussed how social media is about building relationships, not making direct sales. He advised attendees to engage with others by sharing content, exposing their personality, and establishing themselves as experts in order to build trust and connections over time. Hendricks emphasized that the goal of social media is developing relationships, not quick commercial transactions, and real ROI comes from the trust built through ongoing engagement on platforms like Facebook, Twitter, and LinkedIn.

1. 14 December 2012
HR Chamber of Commerce Business Smarts
Networking via the New Social Media – Carpe Manana!
Charles Hendricks, AIA, CSI, CDT, LEED AP
The Gaines Group, PLC
540-437-0012
Cbhendricks@thegainesgroup.com
http://twitter.com/thegainesgroup
http://harrisonburgarchitect.com
http://www.linkedin.com/in/cbhendricks
http://www.facebook.com/virginiaarchitect

2. Who am I?
• Partner at The Gaines Group, PLC, Architecture + Design
• Member of Central Virginia Chapter of CSI
• SVBA Secretary and Chairman of the Education Committee
• Member of the HR Chamber Aging in Place Round Table
• Member of the Creation Care Committee at Parkview
• Member JRGBC (Founding member of JRGBC-CV)
• Adjunct Faculty at Blue Ridge Community College
• Member of the BRHBA Green Committee
• Member of the HR Green Network
• President of the EMES PTF
• Member AIA-CV
• Member VSBN
• Father of Hannah and Sophia

3. • Common sense sustainable architectural
solutions
• 25 years of service in the Central Virginia
Region with offices in Charlottesville and
Harrisonburg
• Named “Best Green Designers” by VSBN
in 2008
• LEED accredited professionals on staff
with an extensive resume of certified
projects.

4. Join the Tweetchat!
• Go to www.tweetchat.com
• Enter #HRChamber
• Include #HRChamber if you tweet
Put
#HRChamber
here

5. Leading the Tweetchat in the room!
TBD

6. Leading the Tweetchat from Albequerque!
Joy Davis, CSI, CCPR
CSI Communications & Web Community
Sr. Manager
jdavis@csinet.org
www.twitter.com/CSIConstruction
www.facebook.com/CSIJoy
www.LinkedIn.com/in/JoySDavis

7. Review from Last Month
Face to Face Networking
1. Marketing = Building Trust
2. Goal = Introductions
3. When to do it = Always
4. Rules
1. Meet everyone in the room
2. Promote others to build relationships
3. Volunteer with Non-profits
4. Follow up with contacts
5. Don’t talk over someone’s head
6. Be clear
7. Practice to get better
8. The conversation is the start, not the end
9. Dress professionally

8. Quick Survey – Understanding where to start
1. Do you have a Facebook account?
2. LinkedIn
3. Twitter
4. Google +
5. YouTube
6. Wordpress
7. Blogger
8. Do you read and comment on blogs?
9. Do you do social media marketing?
10. Who do you want to ‘talk’ to out there?

9. What is Social Media?
Social media describes the online technologies and
practices that people use to share content, opinions,
insights, experiences, perspectives, and media
themselves.
Social Media is about Relationships.

10. Why do it?
Business runs on relationships!

11. Why do it?
You do not make money with Social Media, you build
relationships
1. To meet everyone in the room
2. To promote others and to build relationships
3. To help Non-profits
4. To follow up with contacts
5. To engage others in conversation
6. To be clear
7. To practice and to get better
8. Because the conversation is the start, not the end
• Warning! Provide content not commercials!

12. Advertisement without Community

13. Building Community

14. Building Community

15. Building Community

16. Exposing Personality

17. Connecting to the SM Community

18. Connecting to the SM Community

19. Established as an Resource / Expert

20. Building a Bond – Connecting on another level

21. Giving to Others

22. Giving to Others

23. Measuring Success
Success Isn’t How Many Friends You
Have…
From Dan Zarrella
…It’s What They’ll Do For You on Hubspot Blog

24. Measuring Success
# RT’s
# Likes
# +1’s
# reads

25. Measuring Success
The Real ROI is Trust
Relationships are Where Business Happens

26. Measuring Success
Moving Beyond Connecting

27. Measuring Success
Goal-Setting
What do YOU want to accomplish?

28. Measuring Success
Who’s Your Target Audience?
“Half the money I
spend on
advertising is
wasted; the trouble
is I don’t know
which half.”
- John Wanamaker
1838-1922

29. Measuring Success
Key Influencers vs.
Largest Possible Audience
Justin Bieber has 31
million followers –
but would anyone
follow you if he
re-tweeted you?

30. Measuring Success
Measuring Success

31. Measuring Success
IT’S NOT WORKING!

32. Become Social by being Social
Get Started Now
Become a voyeur

33. Measuring Success
Get Started Today
Add An Hour A Week
- Write A Blog Entry
- Endorse someone
- Like a local business
- Post some pics
- Write something

34. Thank You
Questions?
Charles Hendricks, AIA, CSI, CDT, LEED AP
The Gaines Group, PLC
540-437-0012
Cbhendricks@thegainesgroup.com
http://twitter.com/thegainesgroup
http://harrisonburgarchitect.com
http://www.linkedin.com/in/cbhendricks
http://www.facebook.com/virginiaarchitect