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14 December 2012 HR Chamber of Commerce Business Smarts Networking via the New Social Media – Carpe Manana! Charles Hendricks, AIA, CSI, CDT, LEED AP The Gaines Group, PLC 540-437-0012 Cbhendricks@thegainesgroup.com http://twitter.com/thegainesgroup http://harrisonburgarchitect.com http://www.linkedin.com/in/cbhendricks http://www.facebook.com/virginiaarchitect
Who am I? • Partner at The Gaines Group, PLC, Architecture + Design • Member of Central Virginia Chapter of CSI • SVBA Secretary and Chairman of the Education Committee • Member of the HR Chamber Aging in Place Round Table • Member of the Creation Care Committee at Parkview • Member JRGBC (Founding member of JRGBC-CV) • Adjunct Faculty at Blue Ridge Community College • Member of the BRHBA Green Committee • Member of the HR Green Network • President of the EMES PTF • Member AIA-CV • Member VSBN • Father of Hannah and Sophia
• Common sense sustainable architectural solutions • 25 years of service in the Central Virginia Region with offices in Charlottesville and Harrisonburg • Named “Best Green Designers” by VSBN in 2008 • LEED accredited professionals on staff with an extensive resume of certified projects.
Join the Tweetchat! • Go to www.tweetchat.com • Enter #HRChamber • Include #HRChamber if you tweet Put #HRChamber here
Leading the Tweetchat in the room! TBD
Leading the Tweetchat from Albequerque! Joy Davis, CSI, CCPR CSI Communications & Web Community Sr. Manager jdavis@csinet.org www.twitter.com/CSIConstruction www.facebook.com/CSIJoy www.LinkedIn.com/in/JoySDavis
Review from Last Month Face to Face Networking 1. Marketing = Building Trust 2. Goal = Introductions 3. When to do it = Always 4. Rules 1. Meet everyone in the room 2. Promote others to build relationships 3. Volunteer with Non-profits 4. Follow up with contacts 5. Don’t talk over someone’s head 6. Be clear 7. Practice to get better 8. The conversation is the start, not the end 9. Dress professionally
Quick Survey – Understanding where to start 1. Do you have a Facebook account? 2. LinkedIn 3. Twitter 4. Google + 5. YouTube 6. Wordpress 7. Blogger 8. Do you read and comment on blogs? 9. Do you do social media marketing? 10. Who do you want to ‘talk’ to out there?
What is Social Media? Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. Social Media is about Relationships.
Why do it? Business runs on relationships!
Why do it? You do not make money with Social Media, you build relationships 1. To meet everyone in the room 2. To promote others and to build relationships 3. To help Non-profits 4. To follow up with contacts 5. To engage others in conversation 6. To be clear 7. To practice and to get better 8. Because the conversation is the start, not the end • Warning! Provide content not commercials!
Advertisement without Community
Building Community
Building Community
Building Community
Exposing Personality
Connecting to the SM Community
Connecting to the SM Community
Established as an Resource / Expert
Building a Bond – Connecting on another level
Giving to Others
Giving to Others
Measuring Success Success Isn’t How Many Friends You Have… From Dan Zarrella …It’s What They’ll Do For You on Hubspot Blog
Measuring Success # RT’s # Likes # +1’s # reads
Measuring Success The Real ROI is Trust Relationships are Where Business Happens
Measuring Success Moving Beyond Connecting
Measuring Success Goal-Setting What do YOU want to accomplish?
Measuring Success Who’s Your Target Audience? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker 1838-1922
Measuring Success Key Influencers vs. Largest Possible Audience Justin Bieber has 31 million followers – but would anyone follow you if he re-tweeted you?
Measuring Success Measuring Success
Measuring Success IT’S NOT WORKING!
Become Social by being Social Get Started Now Become a voyeur
Measuring Success Get Started Today Add An Hour A Week - Write A Blog Entry - Endorse someone - Like a local business - Post some pics - Write something
Thank You Questions? Charles Hendricks, AIA, CSI, CDT, LEED AP The Gaines Group, PLC 540-437-0012 Cbhendricks@thegainesgroup.com http://twitter.com/thegainesgroup http://harrisonburgarchitect.com http://www.linkedin.com/in/cbhendricks http://www.facebook.com/virginiaarchitect

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Hr business smarts

  • 1. 14 December 2012 HR Chamber of Commerce Business Smarts Networking via the New Social Media – Carpe Manana! Charles Hendricks, AIA, CSI, CDT, LEED AP The Gaines Group, PLC 540-437-0012 Cbhendricks@thegainesgroup.com http://twitter.com/thegainesgroup http://harrisonburgarchitect.com http://www.linkedin.com/in/cbhendricks http://www.facebook.com/virginiaarchitect
  • 2. Who am I? • Partner at The Gaines Group, PLC, Architecture + Design • Member of Central Virginia Chapter of CSI • SVBA Secretary and Chairman of the Education Committee • Member of the HR Chamber Aging in Place Round Table • Member of the Creation Care Committee at Parkview • Member JRGBC (Founding member of JRGBC-CV) • Adjunct Faculty at Blue Ridge Community College • Member of the BRHBA Green Committee • Member of the HR Green Network • President of the EMES PTF • Member AIA-CV • Member VSBN • Father of Hannah and Sophia
  • 3. • Common sense sustainable architectural solutions • 25 years of service in the Central Virginia Region with offices in Charlottesville and Harrisonburg • Named “Best Green Designers” by VSBN in 2008 • LEED accredited professionals on staff with an extensive resume of certified projects.
  • 4. Join the Tweetchat! • Go to www.tweetchat.com • Enter #HRChamber • Include #HRChamber if you tweet Put #HRChamber here
  • 5. Leading the Tweetchat in the room! TBD
  • 6. Leading the Tweetchat from Albequerque! Joy Davis, CSI, CCPR CSI Communications & Web Community Sr. Manager jdavis@csinet.org www.twitter.com/CSIConstruction www.facebook.com/CSIJoy www.LinkedIn.com/in/JoySDavis
  • 7. Review from Last Month Face to Face Networking 1. Marketing = Building Trust 2. Goal = Introductions 3. When to do it = Always 4. Rules 1. Meet everyone in the room 2. Promote others to build relationships 3. Volunteer with Non-profits 4. Follow up with contacts 5. Don’t talk over someone’s head 6. Be clear 7. Practice to get better 8. The conversation is the start, not the end 9. Dress professionally
  • 8. Quick Survey – Understanding where to start 1. Do you have a Facebook account? 2. LinkedIn 3. Twitter 4. Google + 5. YouTube 6. Wordpress 7. Blogger 8. Do you read and comment on blogs? 9. Do you do social media marketing? 10. Who do you want to ‘talk’ to out there?
  • 9. What is Social Media? Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. Social Media is about Relationships.
  • 10. Why do it? Business runs on relationships!
  • 11. Why do it? You do not make money with Social Media, you build relationships 1. To meet everyone in the room 2. To promote others and to build relationships 3. To help Non-profits 4. To follow up with contacts 5. To engage others in conversation 6. To be clear 7. To practice and to get better 8. Because the conversation is the start, not the end • Warning! Provide content not commercials!
  • 17. Connecting to the SM Community
  • 18. Connecting to the SM Community
  • 19. Established as an Resource / Expert
  • 20. Building a Bond – Connecting on another level
  • 23. Measuring Success Success Isn’t How Many Friends You Have… From Dan Zarrella …It’s What They’ll Do For You on Hubspot Blog
  • 24. Measuring Success # RT’s # Likes # +1’s # reads
  • 25. Measuring Success The Real ROI is Trust Relationships are Where Business Happens
  • 26. Measuring Success Moving Beyond Connecting
  • 27. Measuring Success Goal-Setting What do YOU want to accomplish?
  • 28. Measuring Success Who’s Your Target Audience? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker 1838-1922
  • 29. Measuring Success Key Influencers vs. Largest Possible Audience Justin Bieber has 31 million followers – but would anyone follow you if he re-tweeted you?
  • 30. Measuring Success Measuring Success
  • 31. Measuring Success IT’S NOT WORKING!
  • 32. Become Social by being Social Get Started Now Become a voyeur
  • 33. Measuring Success Get Started Today Add An Hour A Week - Write A Blog Entry - Endorse someone - Like a local business - Post some pics - Write something
  • 34. Thank You Questions? Charles Hendricks, AIA, CSI, CDT, LEED AP The Gaines Group, PLC 540-437-0012 Cbhendricks@thegainesgroup.com http://twitter.com/thegainesgroup http://harrisonburgarchitect.com http://www.linkedin.com/in/cbhendricks http://www.facebook.com/virginiaarchitect