2

1. Research
Fraser Hardwick

2. Existing Product
popular video from
past year to really
show off the
channel. And give
an idea of what he
does on his
channel.
Links to his
other gaming
channel
advertising
other content
he does.
Made his own
YouTube banner
with topic related to
his channel. His logo
is really simple and
memorable to the
viewer.
Links to his other social
media at the top with
his banner! Therefor
giving an easy way to
find him on other
platforms. This is
because the creators
want to keep you up to
date with their content.
With constant updates
on how they're doing
as well as what the
next bit of content will
be. Having an idea of a
whole community
following them.
Most important thing on a YouTube channel
is clearly visible with a count beside as a goal
mainly. With over half a million subscribes
showing a count in how many views will
always come back to the channel.
His most popular series is on to show on the front of his
YouTube near the top. This is because it’s the thing he's
known for therefor views can quickly find and get hold of his
content straight away as soon as they open the channel.
Links to
recommended
channels and
related channels
to his productions

3. Existing Product
The store sells a range of
products related to the
YouTuber (that has
over20million subs) . And
puts all his merchendice
on one page I would try
avoid this and separate
and spread out the layout
of the page. Making it
look like there's more
items as well as a cleaner
page with not just the
most popular products
that seem to be out of
stock at the time. Items
that are out of stock tend
to be most popular ones.
Showing that is the fact
that they are out of stock.
Maybe because it’s the
best deign on the
website. Therefor selling
the most because of its
popularity. As well as the
added pressure of limited
items that make the
audience feel like they
need the item more.
Price points
and availability
is shown
under the
items name.
informing if
the item is out
of stock or
not. I probably
not keep out
of stock items
on my page
because of the
fact of it
advertising
content that’s
not there and
is more of a
stress to see to
a buyer than a
help
Most of his products are based round his logo and the characters
he makes throughout his channels life. How he gets he viewers
to buy his produced is though anchorage. This is the possesses of
making your costumers / views more loyal to the channel by
makinging them buy products that relate to you. Therefore
showing more commitment to it.

4. Existing Product
CaseyNeistat is a YouTube vlogger and has
managed to get over 6million subscribers
doing daily vlogs. His vlog go to a certain
style of a cinimatic shots mixed in with
more set up type of 1 to 1 vlog. He does
this by addressing the viewer constantly.
Creating audience interest, this can also
be shown by he linier narrative.
This more of a “this is my life” feel of vlog
with the cinimatic shots that are put in
with time lapses to pass time and set the
scene. As well as ass seen in the
description he shows the items he uses
as well as with they where used for that’s
a good touch to the vlog. With links to his
social media as well as his sound cloud to
see what music he used. A aspects of this
can be the denotation of this is his life.
Although the connotations shows the idea
of free speech to the public. A showing
ideas of freedom and in a way
togetherness because most people would
think the same views as he does.

5. Existing Product
Following a link from D-piddys YouTube I was able to see his status on Facebook and what social media profile he
has. As seen he uses the same banner and logo from his YouTube for his Facebook showing that’s its officially him.
With discussions and descriptions of who he is what he does and much more like links to he's other social media.
And talks about when ever he releases a new video. The huge banner at the top really tells us that that’s what he
want the viewer to focus on most. Showing that the Facebook page is more of a side thing for him than a heavy part
of his media.

6. Research Analysis
• What common features do the researched products have?
– They're all linked to YouTube in some way therefor all products relate and go side in side
together. I will do this by running a merchandise store and social media side by side my major
product that is the YouTube video. Making up my YouTube art style with a banner and logo and
then moving that idea to my merchandise store. Most common themes are they are all
YouTubers that like their social media with the YouTube products they make therefor this
being a pinnacle of the work they create. Therefor this will go into my work relating everything
to YouTube. They all have a common aspect of the social media being a huge part of their
life's also. As well as the media being a basis of where they can reach out to others and their
viewers. The denotation of YouTube looks like it to be an area where videos are posted and
watched. Although a connotation of this would be an idea that everyone gets a freedom of
speech on YouTube. And everyone being able to post what they want and their views.
• What aspects of the research will you include within your on work?
– The aspects I will include in my work is a lot of the cinematic photography that is used to show
a progression of time as well as the progression of the story. Also adding in the idea of my
YouTube being a business and a fun gimic with merchandise selling myself. With a lot of
hopefully professional work involved.

7. Questionnaire Analysis

8. Audience research
• Observation: As seen most of my audience members will be Male
(44%) While the spilt equally 28% each is the females and the
“other” category. Meaning 56% of my audience is female or fall into
the other category. Since there is a range of “other” or they wish
not to share it means my content has to be interesting to all and not
just a hand full.

9. Audience research
• Observation: 68% of my audience is of the age 17 and under
meaning that most of my audience would probably by my age range
therefor making content for them would be easier because I would
know what my age rang want in videos. Quick cuts lots of content
as well as something to go long side it. For example more
information on events and Merchandise.

10. Audience research
• Observation: the amount of people that watch or use YouTube
don’t surprise me with 84% of people using it. Also the 16% that
doesn't use means that the 84% is the people im aiming it towards
and I can take the other 16% and not use there later responses
about YouTube. Meaning that 84% input is highly valube for the
final product.

11. Audience research
• Observation: that 50% of the people go on YouTube for gaming this
means that I could relate my channel to gaming to obtain more
popularity while doing other things on the channel. Therefor that
50% may not want to watch a vlog into my daily life unless I make
refences to gaming thoughout it.

12. Audience reasearch
Looking at the result we can see that 88% of people
have herd of comiccon therefor most people know
what I will be on about for the the majority of my
project. Meaning I may aim most of my content
towards the comiccon hyping it up.

13. Audience research
• Observation: unforchantlly looking at these responses only 24% of people
who took the survey have been to a comic event. Showing that maybe my
audience may not be interested in watching someone go to one or maybe
quite the opposite. Meaing for the audience members that don’t want to
or been to comiccon I need to try and guide them into going by advertising
it as such a great thing.

14. Audience research
• Observation: looking at the results it shows a lot of similarity's to watch
people watched on YouTube with a lot of people going for gaming.
Although 12 did skip this question showing that the other 13 are the
people who know what there talking about. These people who knew what
they where talking about their feedback will go into the final production.
Giving me something to focus on in the final production.

15. Audience research
• Observation: looking a the demographic it shows that
most people (41%) would like to go back or to these
events. Showing there is an interest. Making me want
to sell the idea of comiccon to educate the people who
may not want to go to show how much fun it can be.

16. Audience research
• Observation: looking at the last question 52% of people
wouldn’t watch a comiccon vlog. While 48% are ether
already watching or may watch a comiccon vlog.
Showing the 48% has to be my target audience. And
there ansewers are the ones id look out for.

17. Audience research
• The last question was just rating the
questionnaire this shows me if I'm doing it
right with 7.5 enjoying the questionier on
average (out of 10)

18. Interviews

19. Interview 1
• Are you interested in comiccon? And why?
– Never really been interested because comics and cartoon isn't really
my thing.
• Have you been to a comiccon?
– Nope
• Would you watch a vlog about comiccon? And why?
– Probably not because I don’t know much about comiccon
• Would you watch Me make a vlog about comiccon?
– Yes deffently because I know you and would want to see what all your
media work is about.
• What would you want from a Vlog?
– Not a day to day one only special occasions/ out of the ordinary stuff.
– Cinematic shots to music
– Funny short snappy.

20. Interview 1
• Observation: the person did not really know
much or was interested in comic con meaning
that a they would not be interested in watching a
normal vlogger or a vlog about comiccon but,
asking about me shows an interested in what im
doing therefor they would watch it for me as a
presenter than the content involved. This would
appeal to my audience is by put a lot of myself in
the content and making it different to other
YouTubers. So I would try and put my own twist
on things instead of just copying others.

21. Interview 2
Are you interested in comiccon? And why?
Yes I am because I have had a love for comics for so long.
Have you been to a comiccon?
Yes
Would you watch a vlog about comiccon? And why?
I have and I really enjoyed it because it was funny and
fresh.
Would you watch Me make a vlog about comiccon?
Yeah I don see why not
What would you want from a Vlog?
Fuuny, fast clear cuts, cinematic shots

22. Interview 2
• Observation: the person was interested into
comiccon and had been before in the past. And
already watches YouTube comiccon vloggers and
is more than happy to watch mine. This is the
audience I want to watch and preferably my idle
audience to show to in my final product. How my
content will apple to them is stealing aspects
from other vloggers that are doing what I do and
risk to put my own swing on it. Therefore I would
put my own angle on it. Being a idea of what go's
into the cosplay and planning for comiccon.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
17-24 • Lots of relevant concepts and slang that I can throw in
and they'd understand. This is what the survey suggested
in my posts.
Gender
Both/ all • Anyone can really watch anything so its more about what
they like than what there sex implies them. How
comiccon show this is though themes of cosplay anyone
can be whoever they want with genders not even being a
part of some cosplay because they are different species.
Having a laied back feel to the community.
Psychographic
Focusing mainly on the
belonger and emulator
• Because it’s a community driven channel therefor
everyone being a part of somthing bigger in the end.
• As well as the competitive side with gaming and
competitions to shows who's the best at the gaming/
cosplay side of comiccion.
Social Status
C2 and B • The fact these people will have a lot of spear time as well
as the cash to be a part of this if they wanted.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research (Qualitative)
This showed me what a professional channel looked like therefor giving me an idea of what I
wanted on mine. As well as how to sell yourself more than your products from just a
YouTube channel.
– Questionnaires (Quantitative)
The quantitative questionnaires let me see a lot about the audience that will be viewing my
content as well as honest feedback on my work. With a easy to see demographic of the
results shown on screen. Meaning that I could get the most amount of responses in the
shortest amount of time with 25 responses in the first 13hours. This was probably the most
effective method of getting responses.
– Interviews (Qualitative)
Told me more personal responses to what I wanted to know with more in depth analysis and questions for this type
of survey. With a lot of honest feed back in a one to one environment there for giving a sense of comfort. And
relaxation to the questions asked. As well as getting people wasn’t a problem most wanted to do the interview to
help my production in media. Then Again doing it for me and less for the project. That will tell me a lot about my
audience.

26. Research Evaluation
– What sort of a response did you get?:
• Lots of the questionnaire responses I had to ignore due to the fact that
they where fake answerers or just there to take the micc out of the
survey, meaning those results I couldn’t use.
• The result where good enough to be written about afterwards and put
into results.
• Most results from females where that they didn’t use YouTube for vlogs
mainly makeup tutorials. But would watch me if I made any type of video.
– How did you distribute your survey? Give an advantage and a disadvantage
• Posing it under my name made people want to do the survey more, because it I was me that
was posing the questionnaire, therefor people wanting to help me so that was an advantage.
Although this meant anyone could access the survey meaning that anyone could make the
results up messing up the survey
• Other times I private messaged people asking if they'd do a interview and they where more
than happy to be a part of it therefor it was easy and could be done online.