The document provides information on existing magazine covers and layouts that were researched. Key features common across the researched magazines included the masthead standing out with bold fonts and colors, the main image prominently displayed, and subheadings and pricing clearly visible. Elements to include from the research are making the main image and everything on the page stand out. The target audience for a proposed new magazine is people aged 15+ of all genders interested in graphic design seeking to learn more about the field. The magazine aims to appeal to both male and female "belongers," "achievers," "emulators," those who are "socially conscious," and people seeking to be "balanced" or driven by needs through educational content

1. Research
Your Name

2. Existing ProductMasthead
The masthead is in a bold font
and they have it in a white font
and this really stands out to the
target audience. The word
adventure really stands out to
me because when you go fishing
you go on an adventure.
Layout
The colour of the magazine
is green and then the
subjects that they are trying
to promote are in a colour
that stands out.
Sub Heading
This is a good word that
some times is a catchy
word. Also it is a big bold
text but it is not the title.
Most of the time it normally
has a dark background so it
brings more focus to it.
Price
The price is quite small
Pug
This is a pug and some
pugs have a sub image as
well.
Main Image
The main image has
the subject (fish) and
the
consumer/magazine
buyer (The Fisherman)
Barcode
This is used on the front
cover so that people can
purchase the magazine.

3. Existing Product
Layout
They have made the layout
on this magazine black and
white. They have made
everything on the page black
and white to give it a theme.
Masthead
The mast head on this magazine
cover is bold and it stands out
because the whole magazine is
black and white.
Sub Heading
The sub heading explains
that the whole magazine is
black and white. Also it
underneath it will tell you
what it will show in the
magazine.
Price/barcode
The price is quite small on the
barcode then it also says that
it includes a free cd at the top.
Pug
This is a pug and it
includes more
information about the
magazine.
Main Image
The main image is in
black and white and it
has a little but of
vignette and this is
where most of the text
is.

4. Existing Product
Masthead
The mast head on this magazine
is big and bold and it also has a
black outline to make it stand
out. This is at the top of the
page, this is because this is the
place that most people first
look.
Layout
The layout on this magazine
has a main image that is
photography taken by the
camera that they are
promoting.
Sub Heading
The subheading is right
under the masthead so
people will read what it is
about when they have read
the title.
Pug
This shows that the
magazine is updated so
people know that it is the
latest one.
Main Image
The main image has
been taken by the
camera that they are
promoting in the
magazine. Also there
are little sub images at
the bottom of the
page.
Barcode
On this magazine the
barcode is on the back.

5. Research Analysis
• What common features do the researched
products have?
– The products that I have researched all have a
masthead like every magazine should. Also they have
the main image stand out and they have good colours
so they go with the mast head and sub heading.
• What aspects of the research will you include
within your on work?
• Some of the aspects that are in my research that I
will use are the main image. I will make
everything on the page stand out.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15+ • I will set it for this age range because I think that the people of this
age will like graphic design and want to know more about it.
Gender
All genders • I think that all genders like to design so I would want it to appeal
to everyone.
Psychographic
Male and female Belonger
UK produced – focusing on UK based designers
Achiever
For designers who are trying to communicate with and raise funding from/ contracts
from high achiever business orientated individuals.
Emulator
Appeals to people who are brand conscious and those who look for new approaches
and designs
Socially Conscious
Dealing with biodegradable paints – not oil paints. All campaigns need good graphic
representation.
Balanced
Big message campaigns such as litter – best explained using images.
Needs Driven
Good design attracts the impulse buyer – Products need updating – rather than
updating the product we update the design
Social Status
An educated market • I want to make my magazine an educational one because more
people will be attracted to it when they want to know how to do
something.