FMP research

1. Research
Your Name

2. Existing Product
Fonts- This product has used a range of different fonts on the cover for a range of different uses. There is the classic font
that is used for the brand name which everyone recognizes and associate with the National Geographic magazine. There is a
different font for the name of the editor, different font for the cover line and a different font for the less important
information on the cover. This has been done to make certain text stand out more then others and to make the magazine
more visually appealing to the audience. I have chosen to specifically look at this feature of the magazine because the font
is a very important aspect of a magazine because it helps to drive the audience in, increases the chances of the magazine
getting spotted and make the magazine more appealing and interesting to the public who see it. This makes the audience
want to buy the product because if the magazine is more visually appealing they will like the product more and be more
tempted to buy it, the fact that the magazine looks more professional also makes the audience want to buy the product
more because it looks more reliable giving this idea to the audience that what is said in this magazine must be true.
Lighting/Colors- This product has used a range of different colors. There is the signature
yellow border that is on every National Geographic magazine, the red which shows the issue of
the magazine and points out key information to the audience, black for the masthead because
the classic white color of the masthead would be hard to read because of the background and
then there are the colors of the edited picture in the background which match the tone the
creator is trying to give off as well as suiting the environment which the picture is supposed to be
set. For example the main colors of this background are gloomy, using colors such as black, dark
blue and grey to get across the idea that this magazine is talking about more of a serious topic
that is quite negative as well as using colors which suit what the artic would look like by sticking
to blue for the water and black to show the depths of the water. This products visual appearance
also requires a lot on the types of lighting that the editor has done to make the picture as the
background more appealing and look more professional. For example the shadows make the
picture stand out more and makes the edited picture look more realistic. Specifically in this
picture the shadows help to make the transition from the iceberg at the top to the plastic bag at
the bottom smoother and natural instead of looking like its out of place. The shadows on the right
hand side of the picture makes the text “planet or plastic” stand out more because it is a white
text on a black/dark blue sort of background. This makes the audience want to buy the product
more because they can see how much effort has gone into making the magazine making them
feel as if the magazine will be more accurate and truthful with what they’re saying.

3. Existing Product
How it helped my project- From this magazine I have learned that the masthead doesn't need
to be the biggest font if I’ve got an interesting masthead and another feature for my target
audience to recognize so that they know this product is made by my brand E.G. the yellow border
round National geographic. This will help me better layout my magazine and decide what
information is more important and that might entice my audience in wanting to buy my product
more. I have also learnt how the color scheme can effect my text and how the background that I
use for my magazine will decide what type of color scheme I use and will alter the layout for my
cover, for example if I have I picture of one specific person on my magazine I will most likely put
the text around their face so that the audience recognize them. I have also learnt that I should try
to aim for a more professional look for my magazine so that it is better appealing to my target
audience instead of doing ideas that don’t look like they have been done right, however this wont
stop me from trying new ideas in the production of my product.
Effects- This product is talking about a serious topic to do with the environment of the planet so they have chosen to
have a picture of an iceberg as the background on the cover. This could be because most people think of the ice caps
melting when they first see this or to resemble that there is a huge problem which seems very minor or even just to do this
effect of having the iceberg turning into a plastic bag half way down so that they have a background to suit their catchy
cover line as well as to match the main topic that this magazine will be talking about. This makes the public want to buy the
product more because the background possibly makes the magazine look a lot more interesting then any of the other
competitor magazines that are around. This also makes the target audience more likely to buy the product because the
National Geographic audience is a quite mature audience that expects a high quality magazine and the effects that have
been used on this magazine shows that this magazine is of high quality and that the creators of National Geographic put a
large amount of effort into their products to make sure that their product is different from competitors and high quality.
Why I have chose to look at this product- I have chosen to look at this product because It has the same idea of
making interesting and fun magazines as well as serious ones discussing topics that many people don’t think about or
realize, allowing me to see what these types of magazines look like, how they’re laid out, the color scheme they have used
as well as how they make their magazine look in general.

4. Existing Product
Layout- The National Geographic isn’t really a travel magazine however its layout highly resembles the layout of a travel
magazine. For example on some pages of the magazine there is a large amount of information with normally one or two
pictures to give the audience at least some visual representation to compare what Is said with something they can see (such
as the double page spread in the bottom right). However there are also other pages where the whole two pages are just one
image and there is a very small amount of text. This makes the magazine appeal to both the audience that prefers a larger
text ratio to picture ratio and the other way around increasing the overall size of their target audience, causing more copy's
of their product to be sold. This also allows the magazine to be different throughout each article instead of all the pages just
being full of information, which could possibly put the audience off or make my product less appealing to the target
audience.
Lighting/Effects- The lighting that has been used on each page is very different. The lighting on the double page spread that
is just made up of a picture mainly consists of a dark sort of lighting which makes the picture more powerful, stand out
more, more visually appealing and work better with the font, making the font easier to see and possibly stand out more to
people who wear glasses and find it hard to read certain text. The editor has also added a small gradient to the bottom of
the text which is not so large that it stops the text from standing out and causing it to blend in with the background but
instead used just the right amount to help make the font look like its meant to be there and not out of place. Whereas on
the other double page spread where the main focus is information the editor hasn’t used any lighting or effects and has
simply used a white background with black text because the main purpose for these pages is to inform the reader about a
certain topic instead of trying to advertise a product like the other double page spread. However this double page spread
has made the very first letter take up a large amount of the page to possibly grab the attention of people who are flicking
through the magazine quickly possibly making them start to read the article and hooking them into reading the rest.

5. Existing Product
Colors/Style- The colors on these double page spreads are very different as well as the style that they are going for. For
example on the double spread that is one whole image the color scheme is mainly just three colors Blue, White and Black
but with a range of different shades of those three colors to make the image more appealing and bolder to the audience.
For example on this double page spread the range of different shades make the picture more visually interesting and
appealing to the audience because of the 3D aspect it helps to create in the photo. These colors that are used in this double
page spread are also quite relaxing and positive making the magazine more appealing to the reader, enticing them to read
the magazine more. However the creation of this picture for the double page spread will have needed much higher quality
equipment then I can use. For example for this photograph the photographer has probably used a camera that is specifically
made to take photographs under water so that the picture is the best quality it can be. Whereas the other double page
spread has used a very basic and bland color scheme however this is okay because it suits the modern theme and modern
font better and suits National Geographic's target audience much better then if they used other colors. The editor might
have also done this because unlike the other double page spread this double page spread has been made to specifically talk
about a certain topic, not advertise other products and has been made for a certain type of audience to read it.

6. Existing Product
Why I chose to look at this product/What I have learnt that helps me in my project- I chose to look at this product because
in this product they have used two very different double page spreads but have made them both suit their target audience
and I wanted to see how they have done that as well as how they have laid out different parts of their double page spreads
so that when I make mine I will have a better understanding of how I should best lay out my information. I also chose this
product because their idea of having one double page spread that is one complete photo with little information and
another double page spread that has a very large amount of information and one small picture is very similar to what I want
to do because I would like to write a large amount of information to get my point across to my audience and to talk about a
range of different topics however I want to try have a even picture to text ratio so that my magazine is appealing to a much
larger audience. I think that looking at this product has made me learn how to best lay out my articles as well as showing
me that using more than one font on my double page spreads can help to make my product more visually appealing and
helping my idea of having a modern theme for my magazine which will overall help my magazine to look more professional
and more appealing to my target audience. I have also learnt while looking at this product how my color scheme can greatly
change how much my text stands out and how clear it is for the reader to read because of this I will be more carful when
deciding what color scheme I want to use and I because I will be writing such a large amount of information on my work I
will make sure that it is clear to read by not only getting my own opinion if I can read it or not but I will ask a range of
different people who are color blind, who wear glasses and just other members of my target audience to see if they can
easily read the text.

7. Existing Product
Layout- From the layout and chosen background on this product It is clear that this product is different to the National
Geographic because it is talking about locations in the UK rather then in exotic and unusual environments that National
Geographic talks about. This will partially attract a different audience compared to the National Geographic however I think
the audience will be mostly similar and I think the audience for this magazine is better suited to my product since I will
mainly be talking about the UK in my magazine and will be discussing locations in the UK. The editor has also tried to make
the layout of this magazine have an equal text to picture ratio so that their product appeals to both sides of their audience
but has made sure that none of their information covers up important/appealing parts of the picture E.G. the editor has put
text round the lighthouse in the picture instead of covering it so that the audience can’t see it, which could possibly make
the picture less appealing if they did. This magazine has also used a technique when taking the photograph on the
background called an “entry shot” which is the type of photography I want to use in my magazine because I think it involves
the audience a lot more and makes the audience a lot more interested in the photograph.
Audience appeal/Lighting/Effects- I think that the editor of this magazine has made this product appeal to their audience
more because the picture in the background is of an environment which is easy for their UK audience to get to making the
magazine more relatable to the audience and making them have a larger interest in the topic/location because they are
able to get to the location much easier because its in the same country and they don’t have to fly aboard and spend a large
amount of money. The picture in the background has also been edited so that it looks like the sun is coming from the left
side of the page across the page to the right hand side which helps to make a more positive feeling while also making the
page much brighter and appealing to the audience, the person taking the photograph has also took the picture on an angle
allowing the reader to see the cliff side, sea, tower and path. The editor might have also purposely took a picture of more of
the sky so that the editor is able to write more information without covering important parts of the photo
Why I chose to look at this product/What I have learnt that helps me in my
project- I chose to look at this product because I think that this product is very
similar to what I am trying to make and the audience of this product is very similar
to my product. Meaning I will be able to get a wide range of ideas from looking at
this product and I will be able to see what my target audience likes to see in the
products that they buy. I have learned that I should avoid covering key parts of my
images that my audience might me interested in, this will help my product
because it will help make my product more appealing to my target audience.

8. Inside of the National Geographic magazine (secrets of Stonehenge)Existing Product
Layout- the layout for this magazine is very different throughout each of its pages. For example for the first double page
spread the editor has put the text on the left hand side while also having a picture of the topic on the right hand side. This
may be more appealing to the audience because the text isn’t covering the picture allowing the audience to see the picture
clearer. This also means that no important or visually appealing parts of the picture is covered and the feeling that the
audience gets from the picture isn’t ruined by text. Whereas on the other double page spread the text is laid out in different
sections for each topic making the magazine look organized which is more appealing and which also makes it easier to read
the specific information that the audience wants to.
Audience appeal/Lighting- the editor has used a dark color scheme for the left side of the page on the first double page
spread by using the color black and dark blue. This makes the picture of Stonehenge stand out much more because of not
only the color scheme that has been used on the page but the angle that the photographer has taken the picture allows the
shadows to match the color scheme and help make the brighter parts of the picture bolder and draw the audiences
attention before they look at anything else. Whereas on the other double page spread the editor has used a basic color
scheme, possibly because this page is mainly used for information and wants to make sure that the audience focuses on
information rather then images. However they have still added one image onto this page to give the audience something
visually appealing to look at and to get a visual representation of what is being said in the article.
Why I chose to look at this product/What I have learnt that helps me in my project- I chose to look at this product because
it is very similar to what I want to make and uses the type of modern and professional theme that I want my magazine to be
based off. It talks about some similar topics that I will be talking about showing me how I can best present this topic to my
target audience. For example I will be talking about historical sites in the UK like Stonehenge and from this magazine I have
learnt that when talking about these historical sites its best if I have a picture of them that isn’t covered by text so that the
picture isn’t ruined and the audience can clearly see what I’m talking about. This is also important because it can also make
my magazine less appealing to my audience if every picture
they want to look at is covered by text.

9. Research Analysis
What common features do the researched products have?
• All the products that I have looked at have made sure that none of their information covers up any of the important
features on their photographs. In the first product I researched the text has been put on the sides so that you can easily
see the transition from an iceberg to a plastic bag, on the second product I researched on the double page spread that
is one whole image the editor has put a very small amount of text and spread it out much more so that the reader is
able to see the whole of the image and finally on the third product I researched the editor has put the text in the sky
on the image so that it is not covering any features like the lighthouse or path which are the two main features in the
photograph.
• The products that I researched have also focused on using a colour scheme that is bold, stands out and looks appealing
while also making sure that they use a colour scheme that helps the text to stand out. For example on the second
product that I researched the white text stands out more because of the dark blue background, this is also helped by
the gradient on the bottom of the text which isn't used on many products but on this product it helps to make the text
look in place and attractive to the audience and because it isn't used by many other products it makes the product
different to other competitors on the market.
• All the products that I have looked at have also used a range of different features related to the same theme to make
their magazine more interesting and to help make each page different to the last which will hopefully make the
audience want to keep reading because they want to see what’s new on the next page. For example on the second
double page spread that I looked at there are three different types of text/fonts. There is the large letters at the start of
the sentences to get the attention of the audience and make them think ”why have they made this text so large”
causing them to read into the article and increasing the chances that they get hooked on the magazine. For the first
paragraph they have used a certain font which I think is used to show the audience that this is just an intro paragraph
to the article to see if the audience would like to read the rest or not and then for the rest of the article the text is just
in a basic font that matches the theme of the magazine but which is easy for the audience to read which I also think is
satisfying to read.
• All the products that I have looked at have also had a specific 3 types of pages. There are the pages that are made up of
mostly writing but has at least one maybe two pictures to help give the audience something visual to compare to what
is being said in the article. Then there is the double page spreads that are just one whole picture of possibly an animal
or location that has a very small amount of text which is normally used to just describe what is going on in the photo
and where it has been taken. Finally there is the type of page which has a small article about less important topics
which share the pages with advertisements.

10. Research Analysis
What aspects of the research will you include within your own production work?
• I will include the idea of sticking to three different types of pages throughout my magazine so that each specific part of
my audience can find the pages that they are looking for easily. I will try to focus on having one double page which
consists on just one or maybe two photos that has information describing where the photo has been taken. I will then
have my main article double page spread, maybe two or three depending on how much information I have collected
that will also have one small photo imprinted on it so that the audience have something visual to look at and so that
the audience is not overwhelmed by the amount of information. I will then have my page which talks about a topic in a
small amount of detail while also sharing the pages with advertisements.
• I will also include the aspect of using my colour scheme to make my text bolder, more appealing and stand out more to
the audience. However I will need to make sure that this doesn’t contradict my idea of using colours that match the
modern theme and suits the types of patterns and types of fonts I will be using for my magazine and that if I have a
picture as the background like on my cover for example, I will need to make sure that my colour scheme suits the
background image and doesn't effect the visual appeal of my cover. In these products the editor has also used two
different colour schemes for his double page spread and cover meaning that when making my product I will most likely
have to separate colour schemes for both my cover and my double page spreads depending on what the articles are
about on each one and if the double page spread has a large amount of information or is just made up of one whole
picture.
• In my magazine I will also include the aspect of using a range of different features to make my magazine more
interesting and different of each page. This might be done by simply having a different font or having a photograph that
doesn’t involve the entry way technique to give something new for my audience to look at and so that they don’t get
bored when looking through my magazine. I could also help to make certain articles more appealing to the audience by
using fonts that match the topic I’m talking about to give the audience some more visual appeal as well as making my
product stand out on the market. In my product I will also make the starting letter of some of my writing much larger
then then others, which has been done on the second product that I researched because I think that it is a very good
technique to get the readers attention when they’re flicking through the book and is a very useful way to make my
audience start reading my article without them even realising while also matching the modern theme that my
magazine is trying to portray.

11. Research Analysis
What aspects of the research will you include within your own production work?
• In the production of my product I will try to talk about a range of different topics rather then focusing on just one so
that my magazine can appeal to a much larger audience and so that if my audience gets un-interested in one topic
there is a range of different topics they can look at instead which will keep them interested in the topic. This will be
done by using a range of different shots and techniques in the shots to focus on the parts of the photos that focus on
the topic that I’m talking about. I will do this by trying to focus on 3 different types of areas in the UK such as the coast,
the countryside and urban areas such as York.

12. Audience Research

13. Secondary Audience research
• Observation: The audience for this product is very high end and the majority of this audience is upper middle class and
middle class. From this I can also see that their audience consists of more females than males.
• What this says about my audience: This says that my audience has a much higher income in their household then the
average household. This also says that my audience expects very high quality products and expects a product that is
much different to the average product.
• How will your product appeal to this audience: I will make my product appeal to my audience by making sure that my
shots are high quality as well as making sure that my information is to by making sure that my grammar, punctuation
and spelling is correct so that my product is more professional and appealing to my audience because a magazine with
spelling mistakes etc will make my product a lot less appealing to my audience.

14. Secondary Audience research
• Observation: I looked at an interview on the magazine sidetracked by The //stack. The //stack is a website that sells magazines as well as a
company that interviews magazines. On this interview a member from The //Stack interviewed the Creative Director / Producer of this
magazines above. From this interview I observed that sidetracked wants to have a connection with their audience to allow to target their
audience better. They have the same goal to what I want to do with my production which is to “inspire through honest, quality
communication and incredible photography”
• What this says about my audience: This says that their target audience is a range of different social classes and audiences because their
main aim is to have an adventure/location for everyone in the higher class, middle class and lower middle class. This shows that their
audience could be anyone because they also have short story's about people who have gone on some of these trips as well as their own for
people to read who might not be able to go on these trips or who are trying to decide if they want to or not.
• How will your product appeal to this audience: I will appeal to this audience by having a range of different locations that are both high class
and expensive while also having locations that are completely free to go but still have a range of activity's you can do there such as certain
coasts in the UK. I will also make my product appeal to this audience by focusing on the pleasure of my audience rather then promoting
other products that aren’t relevant to my topics.

15. Secondary Audience research
• Observation: From this I can see that this company advertises their product on a range of different social media’s such as twitter, Facebook
and Instagram. They have also tried to keep the same type of style and colour scheme throughout the magazine to add consistency.
• What this says about my audience: This says that their audience is between the ages of 22 and 45 and that their audience is mostly in the
middle class and lower middle class rather than anything else. This also says that their target audience is scattered on a range of different
media's meaning on each different type of media they need to focus on different aspects of their product for different types of their
audience. For example their Instagram presence will be used to mainly show photography of their product or the locations that they are
talking about in their product because on Instagram you can’t talk in depth whereas on things like Facebook they are able to talk in more
detail to their audience explaining where they can find their product etc. from this design I can also see that their target audience likes
products that are high quality and look professional rather then having constant advertisements about products or topics that aren’t
relevant.
• How will your product appeal to this audience: I will make my product appeal to such a wide range audience by having a range of different
articles and making sure that the advertisements I do have don’t ruin the professional idea of my work. For example I if I have an article
talking about a serious topic or a topic that has a lot of information I will not have ads in the corner of the page in bold writing and a bright
red background ruin the connection that the reader might have with the article.

16. Primary Audience research-Interview
• Observation: My audience likes to have a range of different options of locations to travel to and doesn’t like a
large amount of advertisements.
• What this says about my audience: This shows that my audience finds a verity of travel and topic options
appealing because it allows them to explore a range of different locations and options for their holiday, keeping
them more interested instead of just talking about one location for the whole magazine that they don’t really
like or find unappealing. This also shows that my audience likes a magazine that cares about their interest and
that is trying to give them the best option for their holiday rather then trying to advertise a range of products
that aren’t relevant or they don’t care about.
• How will your product appeal to this audience: I will make my product appeal to this audience by talking
about more then one topic and having a range of different locations for them to read about so that they don’t
get bored reading just one topic. I will also make sure to have more information then advertisements and I will
make sure that the advertisements I do have are relevant to the topics and can possibly help the consumer so
that my audience feel as if my magazine is trying to help them and give them the best holiday it can which will
hopefully make my product more appealing.
Type of audience I interviewed- Male aged 26, in higher middle class who travels 2-
3 times a year
Question- what do you look for in a travel magazine and what makes a travel
magazine unappealing to you?
Response- “I look for magazines that have lots of different subjects so I can decide
between multiple places that are all different, giving me more options and
freedom to choose what I want. I personally find travel magazines that have too
many adverts are unappealing because it makes me feel like they don’t care about
where I go and making sure I have a good time and more about making money”

17. Primary Audience research-Interview
• Observation: my audience likes to have a range of different holiday options when looking through the
magazine and doesn't like when the magazine talks about topics that don’t match the topics that are talked
about in the magazine.
• What this says about my audience: this shows that my audience prefers to have a larger
information ratio then picture ratio. This could be because the audience likes to know about the different
locations in detail so that they can better decide where they want to go when choosing between different
locations and so that when they go there they have much more information on what activates they can do
while they’re there as well as other local spots. This also shows that my audience likes a magazine that focuses
on its topics rather then getting side-tracked with advertisements or subjects that don’t match the topic.
• How will your product appeal to this audience: I will make my product appeal to my audience
by having a larger information ratio then pictures on my double page spreads so that my audience can get all
the information that they need on the topics that they want to look at. I will also make sure that in my product
I will not have any adds that block information on the double page spread and I will also try to have a very low
amount of adds in my product so that I don’t discourage any of my audience from reading my magazine.
Type of audience I interviewed- Female aged 47, in higher middle class who travels
1-2 times a year both abroad and in the UK
Question- What do you look for in a travel magazine and what might put you off
from buying it?
Response- “I look for a more detailed type of magazine so that I know in more
detail about the locations I’m reading about and so that I can properly assess the
different types of holidays I want to go on however if the magazine starts talking
about irrelevant topics or doesn't have a wide selection of different topics then I
tend to become less interested"

18. Primary Audience research-Interview
• Observation: my audience likes something different to the normal travel magazines and likes to have
holiday advertisements that he they can afford.
• What this says about my audience: this shows that my audience likes new experiences and likes to
go on a holiday that is different to the basic holiday experience so that they can try things which are different to
their day to day lives. This also says that my audience likes to have holidays advertised to them that are in their
price range so that they are able to also spend money on activates and events while away.
• How will your product appeal to this audience: I will make my product appeal to this target
audience by making sure to talk about a range of different locations and activates that are different to the basic
types of holidays. I will also have advertisements that are affordable for my target audience as well as chances
to win a holiday if they buy my magazine to make my magazine seem more appealing to them.
Type of audience I interviewed- male aged 19, in the skilled working class who
possibly travels once a year mainly in the same country.
Question- What do you look for in a travel magazine and what might put you off
from buying it?
Response- “I like a travel magazine that tells me about affordable holidays in the
UK that have something different to normal holidays, I don’t like travel magazines
that only gives locations that are extremely high in price and that just talks about
the basic holiday experience instead of something new and different”

19. Primary Audience research-Interview
• Observation: my audience wants to go on holidays that involve activates they can do with their friends and
my audience doesn't like un-appealing and messy layouts in their travel magazines.
• What this says about my audience: this says that my audience doesn't go on holiday by themselves
meaning they possibly have a larger budget but will need a lot more accommodations and places that are
suited for a large group of people. This also says that my audience finds a clear and tidy layout in their travel
magazines appealing and makes them more likely to read the magazine.
• How will your product appeal to this audience: I will make my product appeal to my audience
by having a structured layout that is clear and tidy so that my audience can easily find the information they
want such as hotels, restaurants, etc. I will also make sure that my product doesn't use a colour scheme that
effects people who are colour blind so that it is easy for the part of my audience that might be colour blind to
read the information in my magazine.
Type of audience I interviewed- female aged 19, in the lower middle class who
travels once a year both aboard and local
Question- What do you look for in a travel magazine and what might put you off
from buying it?
Response- “I look for a travel magazine that shows me holidays that I can go with
friends and that has exciting activates that I can do with them, I get put off by a
travel magazine when the layout is messy making it hard to find what I’m looking
for”

20. Primary Audience research-Interview
• Observation: my audience likes to have a travel magazine that suits their age and physical abilities as well
as a magazine that doesn’t have ads taking away the atmosphere of the location the magazine is trying to talk
about.
• What this says about my audience: this shows that my audience likes to have an honest travel
magazine that doesn’t have clickbait and goes straight to the point without talking about anything that isn’t
relevant. This also shows that my audience likes certain topics which specific's to them so that they can get the
best holiday that they want.
• How will your product appeal to this audience: I will make my product appeal to my audience
by not using any clickbait in my product and backing up any of my points with facts so that the audience knows
I’m being truthful. I will also make my product appeal to my audience by talking about subjects which are
specifically relevant to my audience so that they get the best experience from the magazine and so that my
magazine is overall more appealing to them.
Type of audience I interviewed- female aged 68 (retired), in the middle class who
travels 2 to 3 times a year.
Question- What do you look for in a travel magazine and what might put you off
from buying it?
Response- “I look for a travel magazine that has locations and activates which are
relaxing and interesting instead of something exciting and thrilling however I dislike
when a travel magazine looks unprofessional such as when all It has on its cover is
adds and clickbait”

21. Subject Research- Article on Ibiza
• Food and restaurants (majority of this information is my own knowledge)- will be talking
about the Ses Roques Restaurant which I visited when I was in Ibiza and while I was there I
managed to get a couple photos of the location allowing me to not only give my personal
opinion on how I felt about the environment and food but I will also have photos for the
reader to look at judge what they personally think of the location. I will be talking about the
staff that work there, the view and how you are able to see the sunset from where you’re
sitting. I will also discuss one of the most popular dishes at the restaurant called the “Boiled
Fish Stew and “A banda” Rice”. I will compare this restaurant with others on the island to help
prove my point of why Its my favourite one.
• Culture and the people (majority of this information is my own knowledge)- will talk about
my personal events with the people I met. I will also be talking about the Old Town in Ibiza
where fort “Castell de Eivissa” was built, the activity's that are there and why it was built to
give my readers some history on where they’re visiting.
• Activities and events (some will be my own knowledge)- I will be talking about activities and
events for the side of my audience that will be going to Ibiza to celebrate and party with
friends while also talking about activities and events which family's can do together so that I
target a much larger audience and appeal to the whole of my audience.
• Advertisements/offers- In this article I will talk about special offers on flights to Ibiza, give
the reader a chance to win some plane tickets to Ibiza as well as having other advertisements
for hotels and restaurants there.

22. Subject Research- Main Topic (UK)
• Different locations in the UK and activities that you can do there- I will be talking about a
range of different locations in the UK however I will be mainly talking about the coast
(Fraisthorpe Beach), countryside and urban areas such as York. For each of these locations I
will have a description telling the reader what the location is like which will be my personal
opinion with a mix of others from other people who have visited the location. I will then talk
about the different activates and events that go on at the specific place I’m talking about,
explaining what these events are and giving them times and locations of them.
• For the York article I will be talking about historical landmarks such as Clifford's tower, York
minster, City walls and ST. Marys Abbey. I will talk about the different landmarks in detail
giving my audience some backstory on why they’re there and what has happened to them in
the past
• For the Fraisthorpe Beach article I will be talking about what the public is like there as well as
the town of Bridlington which is 2miles away and where there are even more activates for my
audience to do such as The birds of pray animal park or the speedboat rides. I will talk about
why it is such a popular location to go to by bringing up points such as how it’s a great spot for
bird watching.
• For the countryside article I will be talking about a different topic, I will partly talk about the
things you can do in the countryside however I will aim to mainly talk about the wildlife, the
risks that wildlife faces and how you could help your local wildlife. I will have an interview
with an old women who lives in Pocklington who bought a whole field to turn it into a home
for a wide range of different animals.
• Hotels and restaurants near each location- I will talk about the Cow Shed Tea Shop at
Fraisthorpe Beach again giving my own personal opinion on the place, photographs of it and
discussing what is on the menu. I will also have some other peoples reviews of the restaurant
so that I have evidence that what I say other people think as well.

23. Subject Research
• The Minster info-The minster is one of the greatest and best kept cathedrals in the world, is one of
the largest Gothic structures in northern Europe, if you pay you can visit the “undercroft” which
teaches the visitors on how the building was constructed and what role the minster has played in
England's wars and if you pay more you are able to go up the minster tower and go to the lookout
to get a great view of the whole city. Tickets to see the chapter house and undercroft cost £10 for
an adult with up to 4 children for free and £9 for seniors and students however for the tower trip it
costs £15 for an adult, £14 for seniors and students and £5 for children from 8 to 16.
• Clifford’s tower info- tickets to go into Clifford's tower cost £4 per person. Clifford's tower was first
built in 1068-9 when William the Conqueror built two motte and baily castles in York (one being
Clifford's tower) one of the main facts people know about Clifford’s tower is the Jewish massacre
where the York Jewish community took refuge in the tower to escape an angry mob but unable to
escape the tower (currently wooden at the time) was burnt down and all remaining Jewish
survivors are killed however the tower is later re-built in stone and then used in 1644 by the
Royalists garrison to defend York in the Civil War siege.
• Misc information- 20th of April the sunset in York is at 20:14 and the sunrise is at 5:52. York walls
open at 9:30 and close at 5pm. 19th of April the sunset at Fraisthorpe Beach is 8:09 and the sunrise
is 5:51am. 22nd of April the sunset in Pocklington is at 20:17 and the sunrise is at 5:47.
• Ibiza Article Information- The majority of the information that I need will be in the ”My Ibiza” book
that you can see two slides down. However information on the Ses Roques Restaurant will be my
own knowledge as well as reviews that I get off the internet. Information such as the historic
background that I need for historic sites which I will be talking about such as the Castell de Eivissa
will be collected from the internet and possibly the “My Ibiza” book.

24. Subject Research
Ibiza Book information and pages-
• the hippy markets pg218
• mountain bike tours pg302
• cliff diving pg305
• sunset in an relatively unknown area pg160
• visiting Dalt Vila pg70
• Hostal Talamanca Tel:971.312.463 Hostaltalamanca.com pg82
• Hotel Garbi Tel:971.300.007 hotelgarbi-ibiza.com pg113
• experimental beach pg121
• Atlantis pg131
• Es Vedra Island 133
• tapa restaurants pg143
• Motorent Migjorn pg259

25. Subject Research

26. Subject Research-

27. Practical Research

28. Practical Research
When making my product I am going to have to edit my pictures to make them more visually
appealing to my audience and make them better suit the theme of my magazine. For example my
magazine is going to be advertising locations and trying to increase the chances of people going
to the locations that I’m advertising, to do this I will make my background picture brighter and
more colorful to give my audience a more positive attitude when looking at my magazine. For
example I have done this on the image below to make it more positive and to make the location
more enticing to the audience. I changed the brightness, saturation and vibrancy to make the
picture stand out more and possibly grab the audiences attention.

29. Practical Research
When making my product I want to use pictures like the one below that show the reader a large
amount of the surrounding so that they can get a detailed idea of what the location looks like.
This is why during my production I am going to try get a range of landscape shots as well as close
ups. When doing these landscape shots I will also need to make sure that there is enough room
on the image to write information without covering any important parts of my image.

30. Practical Research
When making my product I am going to make sure to use a tidy and
professional layout like this image to make sure that my product looks
visually appealing as well as being interesting to read. I will do this by
making sure that all my text is in line and in certain sections of the page
so that it is clearer to read. I will also make sure to do this when making
my titles or any other text on my pages so that there isn’t any
inconsistency in my magazine that could make my magazine
unappealing to my target audience.

31. Practical Research
I want to try use mainly bright and vibrant colour schemes in my production because they are
most likely to get my target audiences attention and my target audience finds these types of
colours the most appealing because of the positive tone that they give off making the locations
that I will be talking about even more appealing then they originally were. These colours also help
to stick to my modern and theme because they look more professional rather then using a colour
scheme that involves bright pink and purple. Which is what my target audience specifically looks
for. Therefor I have tested this colour scheme with some images that are similar to ones that I will
be collecting and they worked well making my text stand out but not look out of place.

32. Bibliography

33. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3. Secondary audience research 1st slide- N/A. (2019). Media Kit 2019 . Available:
https://cnda.condenast.co.uk/static/mediapack/tr_media_pack_latest.pdf. Last accessed 5th of
April.
4. Secondary audience research 2nd slide- Steve Watson. (January 2015). sidetracked interview
. Available: https://www.stackmagazines.com/magazine/sidetracked/. Last accessed 5th of April.
5. Secondary audience research 3rd slide- Nick Hornby. (N/A). London . Available: http://www.boat-
mag.com/issues/london/. Last accessed 5th of April. Another source- N/A.
(2015). Boatmediapack 2015. Available: http://www.boat-mag.com/wp-
content/uploads/2014/04/BoatMediaPack_2015.pdf. Last accessed 5th of April.
6. Subject research slide 1st slide (Food and restaurants bullet point)- N/A. (N/A). The
Menu. Available: http://www.restaurantesesroques.com/en/menu/. Last accessed 5th of April.
7. Ibiza information from book- Hjordis Fogelberg (2016). My Ibiza & Formentera 2016-17. Spain
Jimenez Godoy S.A. : Hjordis Fogelberg. 2-330.