P6

1. Research
Josh Bailey

2. Existing Products
• The podcast starts with a countdown to the intro and mellow,
quiet background music then fades away as the podcast starts
• Throughout the podcast they play videos on the internet and
then talk about them
• The language used is somewhat informal depending on what
they're talking about like when talking to each other they are
more formal than when telling stories
• The audience watch this podcast for the humour, stories and
opinions of the people. They may already know these content
creators from other videos they have made and might want to
watch more of them
Link to the podcast/documentary; https://www.youtube.com/watch?v=0oLt5qfxtxQ

3. Existing Products
• In this intro for this podcast it starts with a radio presenters
voice introducing the show and the network its on. All with a
catchy score in the background. There are also sound effects
used to indicate a shift in topic and when advertising sponsors
• All topics discussed (anecdotes, recent news, and general
funny stories and thoughts) always have a funny side and are
joked about in the podcast. A segment where the hosts read
comments and questions from the audience is formal towards
the audience and includes them and adds a way of
communication between them.
• The audience would want to buy and watch the podcast
because of the humour and stories from all the hosts
Link to the podcast/documentary; https://www.youtube.com/watch?v=tfF6seueJfA

4. Existing Products
• This podcast starts with a small musical intro with brief
descriptions of what to expect and introductions of the hosts
• there are also segments in the podcast where they read out
comments from their audience. This particular topic has its
own intro and outro
• Most of the language used is formal as most of the time they
are either speaking about themselves or the audience
• People may want to buy/watch this podcast as it contains
funny content about entertainment and society and their own
ideas.
Link to the podcast/documentary; https://www.youtube.com/watch?v=iFJ5jNCz0sI

5. Research Analysis
• What common features do the researched
products have?
– All the products that were used for my research
include some form of intro and outro
– The already existing products feature a small
intermission between a topic change, where they use
sound effects or background music
• What aspects of the research will you include
within your on work?
– For my own product I will plan and produce my own
intro on a music making program and then have a
voice over to introduce who’s hosting and the topics
we’ll be discussing

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Teenagers • With teenagers acting as hosts for the show
it is fitting that the target audience is also
teenagers as they might find this
entertaining as they can relate to us
Gender
All genders • Our views and opinions wont be gender
specific; they’ll be relatable and prone to
all genders
Psychographic
Belonger • I believe the ‘belonger’ psychographic is
best for my podcast as the are very brand
loyal and thus will be loyal to listening to
the podcast
Social Status
Any who has access
to the internet
• The podcast will be broadcasted on
YouTube therefore making it simple for
many people to watch as all you would
need is the internet and platform to watch
it off (i.e. phone, computer, iPad)