I was delighted to deliver a virtual workshop on Top Tips for Podcasting to the amazing Keynote Women's Speakers Group.

1. Top Tips for
Podcasting
With Susan Heaton-
Wright
P1

2. The power
of
Podcasting
• 1 Million active podcasts
• Highest demographic of listeners: 25-
34 year olds
• Podcast listeners are 68 more likely
to be educated to post graduate level
• A higher percentage of higher
incomed people listen to podcasts
• Podcasts are being broadcast in 100
different languages
Based on research by Nielsen and
Edison 2020 – based on USA
audiences

3. My podcast
and podcasting
journey

4. Do Not book on a Podcasting course
without watching this workshop!
• Choosing a topic/name/format for your podcast
• What kind of equipment you need to get started
• How to source guests for your podcast (and do top notch interviews)
• How to record/edit your podcast (including source intro/outros &
copyright free music)
• How to get your podcast onto Apple Podcasts (and other podcasting
platforms)
• How build and monetise an audience for your podcast
Charge: £497!
P3

5. Why Podcast?
P2

6. What you need to podcast

7. Knowing
your
audience

8. Your podcast “Shopping List”
• Name of podcast
• Somewhere to record/mix (garageband or audacity)
• Somewhere to store the episodes/distribute
• iTunes/Apple account
• Intro/outro
• Jingle music – Pond5.com
• Label for the podcast
• Microphone
• Somewhere quiet to record
• Labels for each episode

9. Mixing the sound
Garageband
demo

10. Libsyn Demo
Libsyn demo

11. Ideas for
episodes

12. Podcast guests

14. Tips for being
a guest
• Listen to the podcast before applying
• Personalise any application to be
guest
• Highlight how you could contribute to
the podcast
• Promise you will share the interview
with your followers

15. Repurpose your
content
• Post on different social media
• Make a blog post
• Slide share
• Excerpts
• Highlight (little videos)
• Send to your newsletter list
• Use quotes from the podcast as images to repost an
episode
• Make a video version

17. Buying in Help

18. Monetising your
podcast
• Getting sponsorship
• Asking guests to pay to
appear 
• Asking guests to
sponsor the episode
• Having ‘bonus’
episodes that people

19. Launching
your podcast
• Warm up your
followers/newsletter
list/clients
• Share ‘teasers’
• Share some short
excerpts
• Have some testimonials
lined up to shareP4

21. Connect with me
Linkedin Susan Heaton-
Wright
Twitter @superstarcomms
Instagram
@susaheatonwright1
Podcast iTunes Superstar
Communicator