1. Focus Group/Interviews/Survey
20th
– 22nd
June
1. When you think of a hip hop music video, what comes to mind?
2. Why do you like hip hop?
3. What are your favourite hip hop music videos, and why?
4. What do youthinkisthe mostimportantconvention/themetoinclude within hip hop music
videos?
5. What would you like to see more of within hip hop music videos?
6. Are there any trends within hip hop music videos which you do not like to see?
7. What is the most iconic music video you have seen, and what makes it iconic?
8. Do you prefer a performance based, concept based, narrative based or a mixture of two in
hip hop music videos?
Performance musicvideofeatures the artisteither performingthe song.This showsoff the
artist’stalent and it focusesthe viewer onthe artist more thanthe videoand background
surroundings,andthiskeeps the artistas the most relevant in the video.
Narrative basedvideo tries to tell a story that may linkto the lyrics ofthe song.This kindof
musicvideo iseffective because it allowsthe audience to connect withthe musicvideo
emotionally.Itmakes the audiencecontinuewatchingto see what happensat the end of the
story.
Conceptbased video showsan ideaformed that hasbeen developed,however will have no
relationto the visualsorlyrics, andis completelyrandom.The creativityof these kinds of
musicvideo will bringmore views and active audiencesbecausethe conceptsand ideasformed
in the videostend to be intriguing,howeversome confusionmaybe adoptedas most
audiencesare used to narrative videosand may not understandthe artisticvisionof the artist.
Subgenres/Derivations ofhiphopinclude:
ContemporaryR&B
Alternative Rap
Grime
Pop rap
Trap Music
Ragga/Raggaeton
Neo-soul
