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1/18/2021Jones H.M-MBA1
Perception
By Mr. Jones H.M-MBA
Definitions
– Although intimately related, sensation and perception play
two complimentary but different roles in how we interpret
our world.
– Sensation refers to the process of sensing our environment
through touch, taste, sight, sound, and smell.
– This information is sent to our brains in raw form where
perception comes into play.
1/18/2021Jones H.M-MBA
2
– Perception is the way we interpret these sensations and
therefore make sense of everything around us.
1/18/2021Jones H.M-MBA
3
Definition cont
– Perception is the process by which sensory cerebral area
receives, organize and interpret patterns of stimuli from
within the body or from the environment. (Evryl E. Fisher
1994)
– Is the overall process of apprehending objects and
understand them, identify, label, and prepare to react to
them.
1/18/2021Jones H.M-MBA
4
Processes involved in
perception
– The process of perception is best understood when we
divide it into 3 stages i.e. sensation, organization and
identification or recognition of the objects.
– Sensation: Is the process by which stimulation of the
sensory organ receptors produces a neural impulses that
represents experiences inside or outside the body.
1/18/2021Jones H.M-MBA
5
Processes involved in perception
cont
– Perceptual organization: This refers to stage in which an
internal representation of an object is formed and a
percept of the external stimuli is developed. This
representation provide a working description of the
perceiver’s external environment.
 Perceptual organization provide estimate of the objects
size, shape, movement, distance and orientation
1/18/2021Jones H.M-MBA
6
Processes involved in perception
cont
 These estimates are based on mental computations that
integrate your past knowledge with the present evidence
received from your senses.
– Identification and recognition: This means assigning
meaning to the percept (Percept is what a person
perceives)
1/18/2021Jones H.M-MBA
7
Processes involved in
perception cont
 For example circular object become as balls, coins, clocks,
oranges and moons. People may also be identified as male
or females, friend or enemies.
 To identify the object the person asks himself a ”what is
this object?” and a question of recognition” what is the
objects function?”
 These questions may help to identify and recognize the
object or situation.
1/18/2021Jones H.M-MBA
8
Sensory organs involved in
perception
– All the five sense organ are involved in perception. The
organs include:
– The Eyes: sense of sight
– The Ear: sense of hearing
– The skin: Sense of touch
– The tongue: Sense of taste
– The nose: sense of smell
1/18/2021Jones H.M-MBA
9
Areas responsible for various
activities
– Sensory awareness- Parietal lobe
– Vision- Occipital lobe
– Hearing- Temporal lobe
– Reasoning, learning and self control-Frontal lobe
1/18/2021Jones H.M-MBA
10
Areas responsible for various
activities
1/18/2021Jones H.M-MBA
11
Laws of perception
– It states that when you are confronted with a perceptual
field that is disorganized the first reaction is to try and
impose some order on it i.e. give it a pattern.
– This law has some sub laws which include the following;
 Law of similarity: It stipulate that things that are similar will
be grouped together
1/18/2021Jones H.M-MBA
12
Laws of perception
1/18/2021Jones H.M-MBA
13
Laws of perception cont
 Law of proximity : It state that things that are near each
other tend to be associated with each other.
 Law of continuity: When things are arranged in a complete
figure they are perceived better.
1/18/2021Jones H.M-MBA
14
Laws of perception cont
 Law of closure: When something has gaps in it, you tend to
complete the gap to complete the figure and make it more
meaningful
 Law of membership character: Things which are in an
environment where they are different they are perceived
easily
1/18/2021Jones H.M-MBA
15
Factors influencing
perception
– Personal: perception will be influenced by your personal
experiences. for example when you are given a
disorganized perceptual field your first attempt will be to
impose some order.
 The order may be influenced be personal factors such as
experience.
1/18/2021Jones H.M-MBA
16
Factors influencing perception
cont
– Socio cultural: Culture and society will influence
perception.
 For example when a boy who lives in the village is asked to
draw a house he or she may draw hut because that is what
he/she sees in its social cultural environment
1/18/2021Jones H.M-MBA
17
The End
Thankyouforyourattention
1/18/2021Jones H.M-MBA
18

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PERCEPTION IN PSYCHOLOGY

  • 2. Definitions – Although intimately related, sensation and perception play two complimentary but different roles in how we interpret our world. – Sensation refers to the process of sensing our environment through touch, taste, sight, sound, and smell. – This information is sent to our brains in raw form where perception comes into play. 1/18/2021Jones H.M-MBA 2
  • 3. – Perception is the way we interpret these sensations and therefore make sense of everything around us. 1/18/2021Jones H.M-MBA 3
  • 4. Definition cont – Perception is the process by which sensory cerebral area receives, organize and interpret patterns of stimuli from within the body or from the environment. (Evryl E. Fisher 1994) – Is the overall process of apprehending objects and understand them, identify, label, and prepare to react to them. 1/18/2021Jones H.M-MBA 4
  • 5. Processes involved in perception – The process of perception is best understood when we divide it into 3 stages i.e. sensation, organization and identification or recognition of the objects. – Sensation: Is the process by which stimulation of the sensory organ receptors produces a neural impulses that represents experiences inside or outside the body. 1/18/2021Jones H.M-MBA 5
  • 6. Processes involved in perception cont – Perceptual organization: This refers to stage in which an internal representation of an object is formed and a percept of the external stimuli is developed. This representation provide a working description of the perceiver’s external environment.  Perceptual organization provide estimate of the objects size, shape, movement, distance and orientation 1/18/2021Jones H.M-MBA 6
  • 7. Processes involved in perception cont  These estimates are based on mental computations that integrate your past knowledge with the present evidence received from your senses. – Identification and recognition: This means assigning meaning to the percept (Percept is what a person perceives) 1/18/2021Jones H.M-MBA 7
  • 8. Processes involved in perception cont  For example circular object become as balls, coins, clocks, oranges and moons. People may also be identified as male or females, friend or enemies.  To identify the object the person asks himself a ”what is this object?” and a question of recognition” what is the objects function?”  These questions may help to identify and recognize the object or situation. 1/18/2021Jones H.M-MBA 8
  • 9. Sensory organs involved in perception – All the five sense organ are involved in perception. The organs include: – The Eyes: sense of sight – The Ear: sense of hearing – The skin: Sense of touch – The tongue: Sense of taste – The nose: sense of smell 1/18/2021Jones H.M-MBA 9
  • 10. Areas responsible for various activities – Sensory awareness- Parietal lobe – Vision- Occipital lobe – Hearing- Temporal lobe – Reasoning, learning and self control-Frontal lobe 1/18/2021Jones H.M-MBA 10
  • 11. Areas responsible for various activities 1/18/2021Jones H.M-MBA 11
  • 12. Laws of perception – It states that when you are confronted with a perceptual field that is disorganized the first reaction is to try and impose some order on it i.e. give it a pattern. – This law has some sub laws which include the following;  Law of similarity: It stipulate that things that are similar will be grouped together 1/18/2021Jones H.M-MBA 12
  • 14. Laws of perception cont  Law of proximity : It state that things that are near each other tend to be associated with each other.  Law of continuity: When things are arranged in a complete figure they are perceived better. 1/18/2021Jones H.M-MBA 14
  • 15. Laws of perception cont  Law of closure: When something has gaps in it, you tend to complete the gap to complete the figure and make it more meaningful  Law of membership character: Things which are in an environment where they are different they are perceived easily 1/18/2021Jones H.M-MBA 15
  • 16. Factors influencing perception – Personal: perception will be influenced by your personal experiences. for example when you are given a disorganized perceptual field your first attempt will be to impose some order.  The order may be influenced be personal factors such as experience. 1/18/2021Jones H.M-MBA 16
  • 17. Factors influencing perception cont – Socio cultural: Culture and society will influence perception.  For example when a boy who lives in the village is asked to draw a house he or she may draw hut because that is what he/she sees in its social cultural environment 1/18/2021Jones H.M-MBA 17