The document discusses building communities and provides tips for doing so. It recommends starting by defining goals for community engagement and choosing a platform to focus on. It then suggests finding people interested in your topic and engaging with them authentically. Consistency is important across all channels. The document also stresses measuring engagement metrics and testing different content and posting times. Building community requires both science and art.
12. Start With the Organization’s Goals
http://moz.com/rand/vision-based-framework/
@jennita
#SIC2013!
13. Start With the Organization’s Goals
http://moz.com/rand/vision-based-framework/
@jennita
#SIC2013!
14. How Can Community Help Reach The Goal?
Reach an average of 10
comments per post!
Incr
ease
sign
n
ups b ewslet
ter
y 25%
community
Increase
engagement on Google+
by 10%!
og
l
h 3 b eek
blis er w
Pu
ts p
pos
Create plan for on-site
community engagement
Increase community engagement
on Facebook by 17%.
@jennita
#SIC2013!
16. Why is it Important?
!
!
@jennita
#SIC2013!
Increase community engagement
on Google+ by 10%.!
Increased engagement leads to
greater knowledge of inbound
marketing in the greater
community and reaches a
broader marketing audience.!
17. How Will You Take Action?
How will we increase these numbers?
!
! !!
!
!
!
Post non-Moz content 3x per week !
!
!
!!
!
!
!!
Hang outs!! !
!
!
!
!!
Open ended marketing questions
!
!
Think about SEO value when publishing G+ posts !
Great reference: http://www.blindfiveyearold.com/google-plus-seo
@jennita
#SIC2013!
!
21. Empower Them to Reach Their Goals
http://socialfresh.com/community-manager-report-2012/!
@jennita
#SIC2013!
22. Give Them the Means to Take Action
@jennita
#SIC2013!
23. Make it a *Thing* in Your Organization
http://mz.cm/1c4MdNp
@jennita
#SIC2013!
24. 3. Find the People for
Your Community
+ What They Care About
25. Find what people are
saying about themselves!
@jennita
#SIC2013!
26. Followerwonk
By hovering over a name, you get more info about the personʼs engagement, how often they tweet with URLs, as
well as their retweets. This is an excellent way to see if theyʼre someone who just spits out content, or actually
engages with their followers.!
@jennita
#SIC2013!