In 2020 + 2021 I have generated FOMO for: * virtual conferences * digital challenges * monthly networking events * monthly webinars I have even generated FOMO for business owners that have a product or a service that they would like to generate more publicity and sales on. Want to know more? Check out my case study and if you have any further questions, connect with me on LinkedIn and ask me for further details. I'll see you there!!

1. FOMO Case Studies – the virtual edition

2. Hey there
Thanks for checking out my FOMO Case Study
the virtual edition.
FOMO is the fear of missing out and as UK’s
Original and #1 FOMO Creator, I thought I’d
share with you the FOMO impact I generate for
my virtual conference and online challenge
clients.
If you have an up and coming conference, a
digital challenge; a product or service launch, I
invite you to take a look!
Thanks for reading this far.
Now! Let’s get on with the FOMO!!
Woohooo hoooo!! ➔
(Include a photo or logo here)

3. #ATOMICON20
A month virtual experience with speakers,
sponsors and networking.
My Role as FOMO CREATOR
On Andrew and Pete’s Social Media
accounts I was asked to create FOMO on:
● Instagram Stories
● Facebook Lives
● Twitter
FOMO Result:
● #ATOMICON20 generated members
into their #ATOMIC membership.
ROI was achieved, 2nd year running.
● May King rehired as FOMOCreator for
2 events for 2021.
Andrew & Pete Testimonial with #ATOMICON20
SHOWREEL
Key Note Speaker of #ATOMICON20 Drew Davis
launches The Ultimate Virtual Engagement E-Book in
2021 – “hire a FOMOCreator” is in at #3
Bonus Video: “hire May King Tsang” – Drew Davis
http://bit.ly/BonusFOMOVideo

4. Table Explained: MayKing was hired to tweet mainly on @maykingtea’s account (as MayKing is a micro-influencer) and
also tweet from @agorapulse’s account. The points below shows compares May King’s activity based on the table above.
● Total Tweets: The top 6 accounts generated 505 tweets. MayKing + @Agorapulse combined generated 64% of the
total tweets (326).
● Impressions: An impression is when someone sees a tweet. The top 6 accounts tweets generated 5.56 million
impressions. MayKing + @Agorapulse combined generated 46% of the total impressions (2.6 million)
● Interactions: Interactions include retweets, replies, follows, likes, clicks on links, + hashtags. The top 6 accounts
generated 1,798 interactions. MayKing + @Agorapulse combined generated 57% of the total interactions (1,041).
● Mentions: The top 6 accounts were mentioned 509 times. May King + @Agorapulse: 349 times (68%)
Case Study: LiveFOMO Agorapulse (United States) #SocialPulseSummit – (August 2020)

5. Live Social Media Correspondent: May King was also hired to generate FOMO by interviewing some of the speakers of
the #SocialPulseSummit (LinkedIn Edition) LIVE. The videos were streamed LIVE to Twitter, YouTube and LinkedIn.
Case Study: LiveFOMO Agorapulse (United States) #SocialPulseSummit – (August 2020)
15 minutes with Neal Schaffer
on Influencer Marketing
15 minutes with Viveka von Rosen:
The LinkedIn Expert
15 minutes with Jaime Cohen #therightwords
Setting LinkedIn Goals with Deb Eckerling

6. May King has worked with Cambridge Social Media Day at their in-person conferences in 2018+2019. For 2020, she was
hired to create preFOMO by interviewing co-founders and speakers which can be found in the #CSMDay2020 Playlist.
As an influencer, May King video was also used as a Facebook Ad ➔
Case Study: preFOMO to help sell tickets for Cambridge Social Media Day 2020

7. http://bit.ly/PodsUpLevelUp
Hired for their inaugural Pods Up North in-person Conference in 2019, May King was hired again for Pods Up Level Up: a 2 hour
virtual conference to help podcasters to level up. May King interviewed the co-founders which was shared on Instagram,
Twitter and YouTube; I devised and implemented a preFOMO strategy to sell tickets and also secured a sponsor. May King has
been hired again for November 2021.

8. MayKing was hired was to create LiveFOMO for Melissa’s 4 day
challenge. On day 3, Melissa opened the doors to sell her membership.
LiveFOMO included:
● Interviewing Melissa in pop-up Facebook group every morning LIVE
before her guest speaker would deliver their talk, later on in the day.
Questions were pre-planned by Melissa and asked by MayKing.
● As an Active Challenge Participant, MayKing responded to
comments in Melissa’s Facebook Live after the interview.
As a micro influencer, MayKing:
● tweeted on her own account about each guest speaker for all 4
days. MayKing tagged Melissa in the process. MayKing tweeted on
her own account because Melissa’s Twitter is not as active. Her
team retweeted her tweets thereafter.
● The tweets were converted into a LinkedIn post which was written
and posted on Melissa’s account. MayKing also shared the post.
● MayKing being an Active Challenge Participant, responded to
comments in Melissa’s Facebook Live as well as the tweets.
● Total Tweets: 319 tweets | 1.4 million reach
● Facebook Live: 4 lives | 4 positive comments about the daily lives
● LinkedIn: 4 posts | 4 shares | 325 views | 16 likes | 16 comments
Case Study: Melissa Love’s Plan B:
Pivot Your Business Challenge

9. MayKing was hired for two months to live tweet during a webinar and write a LinkedIn post after the webinar on behalf of
BASIS – the British Association for Sustainability in Sport. The goal for the live content creation was to increase the
followers on LinkedIn and generate more engagement LinkedIn.
Case Study: Monthly Webinars for British Association for Sustainability in Sport in 2021
BASIS – RHA Sustainability Plan
LiveFOMO included:
● Averaged 54 tweets / hour for the 2 webinars
● Twitter Account attracted 30 new Twitter followers in 4
weeks
● LinkedIn post drove reactions and initiated private
discussions
Currently hired by Chris Whitaker for a Young Leaders
Cricket project

10. May King is currently being hired by Sarah Clay to host a segment within her monthly networking event called
#shiningthespotlight. Sponsored by Agorapulse (UK + Ireland Division), May King is also hired every month to create
liveFOMO on their Twitter Account. In 4 months starting for January this year:
• Tweets: 122 tweets on average in an hour
• @agorapulseUKIRL grew from 503 – 708 followers
• Twitter Reach grew from 567k to 716k
Case Study: Monthly Networking for the #LinkingOutClub by Sarah Clay in 2021
#LinkingOutClub Testimonial by
Sarah Clay
#shiningthespotlight feature in the
#LinkingOutClub

11. ABOUT
May King Tsang is the founder of
FOMO Creator - a company that
helps you to generate FOMO for
your next launch, conference,
festival, or experience: in-person,
virtual or a hybrid of the two.
From Social Media Stories, Tweets,
to Live Social Media Posts. From
interviews on LinkedIn YouTube or
Facebook Live, to lifting the energy
to your digtal challenge. FOMO
Creator can generate FOMO for your
business, charity or organisation -
and it's all absolutely LIVE!
No edits. No Filters.
Right here. Right Now.
CLIENTS INCLUDE:

12. THANKS
If you have any further questions about any of the
Case Studies or have any further questions
I’d love to hear from you on WhatsApp +44 (0) 7592
222 752) or how a DM on Instagram or Twitter
@maykingtea Whatever is best for you. Don’t be a
stranger now, y’hear? ☺
Have a FOMOtastic Day!