Social Media for Architects, Engineers & Contractors

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Social Media for Architects, Engineers & Contractors

  1. 1. <ul><li>Item 1 </li></ul><ul><ul><li>Item 2 </li></ul></ul>Sidebar info here Social Media’s Persistent Pressure On The Architecture, Engineering & Construction Industry for SMPS Orlando Presented by: Richard & Cheri Martin Copyright © 2010 Richard & Cheri Martin All Rights Reserved Proprietary & Confidential: copying or disseminating in any form is prohibited
  2. 2. What Do I Not Understand How do I make Social Media work for me? The paradigm has shifted altering the Sales Funnel ! This is a major psychological shift! The Old Advertising is loosing its effectiveness. More than ever people do business with people they know, like and trust!
  3. 3. What Is Social Networking? What Do You Do When You Meet Someone? Are You A Resource Or A Sales Person? Do You Talk Or Listen? Do You Engage Or Boast? More than ever people do business with people they know, like and trust!!!
  4. 4. Why Does Social Media Matter? Facebook tops Google in weekly traffic LinkedIn 75,000,000 members YouTube is the second largest search engine YOU THE BRAND and the Brands You Represent Where did all the Money go… The ROI of Social Media is: your business will exist in 5 years Facebook 500,000,000 members SM is a fundamental shift in the way we communicate
  5. 5. Extinction Or Acceleration? “ Approximately 60% of direct-response advertising has migrated away from snail-mail and TV to the web. That's an historic shift” Author: Scott Knoll - Blog “ Eyeballs always range ahead of ad dollars” Author: Scott Knoll - Blog
  6. 6. How Can Social Media Work? First Search…
  7. 7. How Can Social Media Work? First Search… Then Dominate Google 
  8. 8. LinkedIn And You Dominate Google 
  9. 9. YouTube Who Owns YouTube? Google !!! YouTube is the Second Largest Search Engine
  10. 10. Facebook
  11. 11. Facebook
  12. 12. Social Media Channels
  13. 13. Analytics
  14. 14. Who Is Using What?
  15. 15. Where Did All The Prospects Go..
  16. 16. Develop A SM Content Plan “ It’s official,” I thought. “Now every business in America has a Facebook page.” Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their Social Media activity.
  17. 17. Develop A SM Content Plan You need to know what your customers, audience or community want to talk about and be willing to engage in those conversations. You need to measure the results of your conversations to see which ones catch fire. You need to know where your audience wants to have these conversations; in other words, where they “ hang out ” online.
  18. 18. SM Law Of Attraction System
  19. 19. Engagement Model How do I make Social Media work for me? Understanding that the Sales Funnel has changed. This is a major psychological shift! Your prospects are arriving through Facebook, Blog, LinkedIn and Twitter. They are finding, engaging and checking you out first. v v > > > > v < << >>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>> ^^^^ ^^ << ^^^^^^^
  20. 20. Sidebar info here http://www.architizer.com/en_us/
  21. 21. Sidebar info here It’s Work “ Just do something. Do one thing. One thing builds on another. But don’t focus exclusively on architecture. I’m implementing tactics that aren’t typically done in architecture on purpose. They make me stand out.” Larry Lane – Lane Architecture Blog:  http://www.lanearchitecture.blogspot.com/ Web:  www.LaneArchitecture.net Twitter:  http://www.twitter.com/lanearch LinkedIn:  www.Linkedin.com/in/lanearchitecture
  22. 22. Sidebar info here What is your Social Media PLAN? Now It Is Up To You
  23. 23. Sidebar info here Your Questions
  24. 24. Sidebar info here Thank you! Richard Martin 321.446.2155 [email_address] Cheri Martin 321.446.2156 [email_address] http://www.wcninteractive.com Copyright © 2010 Richard & Cheri Martin All Rights Reserved Proprietary & Confidential: copying or disseminating in any form is prohibited
  25. 25. Time Saving Reference Sites Top 15 Most Popular Social Bookmarking Websites | Dec 2010 http://www.ebizmba.com/articles/social-bookmarking-websites Short URL Sites Bit.ly | Ow.ly | TinyURL.Com Management Sites HootSuite.Com | Postling.com | TweetDeck.com Status Update Site ping.fm Net Lingo http://www.netlingo.com/acronyms.php
  26. 26. For More Conversation www.facebook.com/wcninteractive www.twitter.com/wcninteractive www.youtube.com/user/wcnads www.linkedin.com/in/remartin www.linkedin.com/in/cherimartin http://wcni.wordpress.com

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