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Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX

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So you've started building your audience, now how do you grow and expand into a dedicated and passionate community?

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Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX

  1. 1. Transforming Your Visitors Into ADedicated and PassionateCommunity Jennifer Sable Lopez Director of Community SEOmoz @jennita
  2. 2. Moz Then and Now…
  3. 3. A Peek Into the Past@jennita #BlueGlassX
  4. 4. Lots of Blog posts…Not a lot ofconversation@jennita #BlueGlassX
  5. 5. RSS Feed Circa 2008 Not bad, dude!@jennita #BlueGlassX
  6. 6. Social Stats – November 2009 ~800 “fans” ~4,000 Followers We hadn’t claimed our URL!@jennita #BlueGlassX
  7. 7. Blog Traffic – January 2010 394,000 Pageviews!!!@jennita #BlueGlassX
  8. 8. Who Managed the Community?@jennita #BlueGlassX
  9. 9. Let’s Look at Today
  10. 10. A Post From November 2012@jennita #BlueGlassX
  11. 11. Blog Traffic – October 2012@jennita #BlueGlassX
  12. 12. PRO Q&A Forum – October 2012@jennita #BlueGlassX
  13. 13. Twitter – 177,106 Followers@jennita #BlueGlassX
  14. 14. Facebook – 75,674 Likes@jennita #BlueGlassX
  15. 15. Google+ - 25,604 Circles@jennita #BlueGlassX
  16. 16. Who Manages It All Now?@jennita #BlueGlassX
  17. 17. Numbers shmumbers How Do You Do It?
  18. 18. Focus + Consistency = #Win 2009 = ~4000 followers@jennita #BlueGlassX
  19. 19. Encourage Engagement@jennita #BlueGlassX
  20. 20. Increase Engagement Through Email@jennita #BlueGlassX
  21. 21. *YOU* Have to Engage As Well@jennita #BlueGlassX
  22. 22. Even on *Their* Sites http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/@jennita #BlueGlassX
  23. 23. Be a part of the community@jennita #BlueGlassX
  24. 24. Follow the Same Code@jennita #BlueGlassX
  25. 25. Promote The Community@jennita #BlueGlassX
  26. 26. Let Them Easily Find Each Other@jennita #BlueGlassX
  27. 27. Have Them Compete@jennita #BlueGlassX
  28. 28. … And Earn Stuff@jennita #BlueGlassX
  29. 29. Have a Plan@jennita #BlueGlassX
  30. 30. Stick To Your Rules Bla bla bla? Use it as a guide.@jennita #BlueGlassX
  31. 31. Stick To Your Rules On FacebookIn Blog In Q&A ForumComments@jennita #BlueGlassX
  32. 32. The Little Stuff Counts@jennita #BlueGlassX
  33. 33. Take it Offline@jennita #BlueGlassX
  34. 34. IRL FTW!!@jennita #BlueGlassX
  35. 35. Have a Personality Don’t be a robot, yo.@jennita #BlueGlassX
  36. 36. On All Channels@jennita #BlueGlassX
  37. 37. It’s a Team Sport@jennita #BlueGlassX
  38. 38. #WIN
  39. 39. What’s the point?
  40. 40. Plus, You Want This…@jennita #BlueGlassX
  41. 41. A Little of That…@jennita #BlueGlassX
  42. 42. But *Not* This… Community = Emotion @jennita #BlueGlassX
  43. 43. Don’t Just Take My Word For it (or anyone elses)
  44. 44. Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita

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