Social Media Success - by Mari Smith

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Social Media Marketing Success & Significance: How To Increase Your Profits Using Facebook, Twitter and Other Social Sites… with Heart, Soul and Integrity

Presented at Christian Mickelsen's "Clients, Cash & Contribution" event May, 2010 in San Diego.

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  • Social Media Success - by Mari Smith

    1. 1. "Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!" Social Media Marketing Success & Significance: How To Increase Your Profits Using Facebook, Twitter and Other Social Sites… with Heart, Soul and Integrity with presents @marismith
    2. 2. @equalman Social Media ROI Social Media Revolution The Social Media Revolution @marismith
    3. 3. <ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Relationship + Internet = Social Media! </li></ul><ul><li>“ The Pied Piper of Facebook” </li></ul>@marismith A Wee Bit About Mari
    4. 4. <ul><li>Access this slide deck at: </li></ul><ul><li>www.slideshare.net/marismith </li></ul>@marismith Slides for you!
    5. 5. <ul><li>Feel free to tweet!! </li></ul><ul><li>@MariSmith | @ClientRush </li></ul><ul><li>@SFalterBarns | @LisaSasevich </li></ul><ul><li>@BrianTracy | @MilanaLeshinsky </li></ul><ul><li>@DonnaKozik | @JamieSalad </li></ul><ul><li>@PWDan </li></ul>Wow!! @marismith is crushing it on stage at @clientrush’s #c4event with her Facebook Ninja tricks! Woa!! @marismith ROCKS! #c4event @marismith Tweets galore!
    6. 6. @marismith Success Stories
    7. 7. <ul><li>“ If you’re only looking for social media ROI (Return on Investment)… </li></ul><ul><li>… try Return on Ignorance .” ~Jeffrey Hayzlett – CMO, Kodak </li></ul>@marismith What about ROI?
    8. 8. Social Media is NOT an ATM machine! @marismith
    9. 9. @marismith 10 Steps to Monetizing Social Media
    10. 10. Step #1: Own a tight niche @marismith
    11. 11. Step #2: Create a world class, consistent brand @marismith
    12. 12. Step #3: Set clear objectives @marismith
    13. 13. @marismith Step #4: Choose and set up your social sites
    14. 14. @marismith Social Sites: The Big Four
    15. 15. <ul><li>~500 million active members. </li></ul>#2 most trafficked site. @marismith
    16. 16. “ To help the world connect & communicate more effectively.” @marismith Facebook’s Mission
    17. 17. Fan Page @marismith Facebook’s Best Features
    18. 18. Sample Canvas Page
    19. 19. @marismith Sample Canvas Page
    20. 20. $19,000 in one week! Coach Eva: “As a result of taking Mari’s training, I generated $19,000 directly from my Facebook group. I now earn in ONE WEEK what I earned in one month.” @marismith Success Stories
    21. 21. @marismith
    22. 22. @marismith Let’s see how you’re doing so far!
    23. 23. @marismith Step #5: Understand widgets, feeds, web 2.0
    24. 24. @marismith
    25. 25. @marismith “ It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.” Facebook Connect
    26. 26. <ul><li>YOU are the go to person for a very tight niche </li></ul><ul><li>You’re seen everywhere – in all the right places, right times, right people. </li></ul><ul><li>One-click visiblity (Mari’s Ninja Tricks!) </li></ul>@marismith Step #6: Implement Radical Strategic Visibility
    27. 27. <ul><li>“ Your ultimate goal with social media efforts is profitability . If you remain invisible to your customers, you will not bring in revenue.” ~Vanessa Fox “cyberspace visionary” </li></ul>@marismith Monetizing Social Media
    28. 28. @marismith Step #7: Grow Your Tribe
    29. 29. @marismith Step #8: Apply the 80:20 Rule
    30. 30. @marismith Step #9: Drive traffic to your funnel
    31. 31. $40,000 in one week! @marismith Success Stories
    32. 32. @marismith Step #10: Track, measure & monitor
    33. 33. New client within 5 hours! Casey Truffo: “Mari! Within 5 hours of the coaching session I had with you, we received a request for services from someone who found us on Twitter (using the techniques you shared with us!) Thank you so much!” @marismith Success Stories
    34. 34. ©2009 Mari Smith - MariSmith.com Lack of a viable (proven) strategy #1 Reason People Struggle with Social Media
    35. 35. <ul><li>I don’t have TIME! </li></ul><ul><li>Social Media seems like a full time JOB! </li></ul><ul><li>I don’t want to have to LEARN it all. </li></ul><ul><li>Isn’t Facebook just for KIDS?! </li></ul><ul><li>I want to protect my PRIVACY. </li></ul><ul><li>I want to protect my CONTENT. </li></ul><ul><li>I don’t know where to START! </li></ul><ul><li>I don’t know what I should DELEGATE. </li></ul><ul><li>Do Facebook Social ADS really work? </li></ul><ul><li>I don’t know the social media BEST PRACTICES. </li></ul><ul><li>I don’t know which sources to TRUST. </li></ul><ul><li>I’m not sure how I’d measure any real RESULTS. </li></ul><ul><li>Can you really make MONEY using social media? </li></ul>@marismith Common Challenges
    36. 36. Complete with Mari’s “Ninja Tricks” Jump Start Your Social Media Success!! @marismith Social Marketing Mastery IMMERSION
    37. 37. <ul><li>Get big, go viral! </li></ul><ul><li>Be the #1 go-to person in your niche! </li></ul><ul><li>Establish yourself as a thought leader! </li></ul><ul><li>Drive a flood of traffic, customers, sales! </li></ul><ul><li>Get media attention, JVs, book deals and more! </li></ul>@marismith Are You Ready??
    38. 38. @marismith The Sky is the Limit!

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