Sample Millennial Marketing Social Media
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http://www.juanitamcdowell.com | This represents a portion of the Millennial Marketing and Social Media presentation created for a non-profit organization.
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Sample Millennial Marketing Social Media
- 4. Learning Modules 1 Foundation and First Things First (Hub and Spoke) 2 Millennial Marketing (Homebuyers) 3 Facebook Communication and Marketing 4 LinkedIn 5 Twitter and Microblogging 6 YouTube and The Agent
- 5. Whosoever desires constant success must change his conduct with the times.
- 7. MEDIA Content that is published SOCIAL Anyone can add to and share
- 8. Is it a FAD?
- 15. What is her niche?
- 16. Consistently post content on your spoke.
- 17. First Page of Google
- 18. Example
- 20. Where do I start?
- 21. www.Zillow.com
- 22. www.Trulia.com
- 23. Create a Profile
- 25. Are you in position?
- 28. Set up Alerts
- 31. Class Question New York-Northern New Jersey-Long Island, NY What percent of the population is Millennials? (Report Published in 2014)
- 32. Class Question A. 5-10% B. Between 10-15% C. 20% - ish D. Between 25-30% (Report Published in 2014)
- 33. B
- 34. 14.5%
- 35. Born between the early 1980s and the mid-to late-1990s (1981-1998)
- 37. Your brand depends on being relevant and attracting this group of tech savvy buyers.
- 38. 80+ Million Strong Powerful and Influential Millennials Age18-35
- 39. Collective Buying Power $200 Billion Millennials Age18-35
- 40. Indirect Spending Power $500 Billion Millennials Age18-35
- 41. 2011
- 42. What should you know about them?
- 43. Home Buyer and Seller Generational Trends Report 2015 by NAR
- 44. 32% Home Buyer and Seller Generational Trends Report 2015 by NAR
- 45. Millennials (Gen Y) comprise the largest share of home buyers at 32% (Larger than all Baby Boomers combined.)
- 46. Millennials show a clear trend of moving to larger, higher priced homes.
- 48. Important Things to Must Know About Millennials Gen Y Gen Why Digital Natives Echo Boomers Enigma Generation
- 49. Millennials are forever connected. First to grow up with technology at their fingertips. 1
- 50. No hard sells. They value authenticity. Let Millennials make buying decisions for themselves. 2 Heavily influenced by their peers.
- 51. Millennial Janelle Age 27 Spent one year looking for a car.
- 52. Millennial Janelle Age 27 Within weeks, she had her silver Fiesta.
- 53. “Millennials are also off the chart when it comes to their willingness to give companies feedback.” Marketing to Millennials Jeff Fromm
- 54. Millennials want to actively participate, co-create, and be included as partners in the brands they love. 3
- 55. ADVICE Build a listening and participation strategy. 4
- 56. They define themselves by their social media use and are eager to share content. 5
- 58. “To predict what will be hot tomorrow you merely need to look at what’s hot with Millennials today.”
- 59. Start today and “get” to know this generation. Share. Like. Buy.
- 60. Module 3 Facebook Communication and Marketing
- 62. B@rryB0nds45 * Facebook FBB@rryB0nds45 Create a Master Password*
- 63. “Relationship first, business second.” Mari Smith, Social Media Expert
- 66. “80% of all Americans use social networks 96% of Americans are on Facebook.” (Forrester)
- 67. Friends • People you know • People you want to know
- 70. •Don’t sell •Don’t advertise •Participate •Get Organized Tips for Using Facebook
- 71. Create a Friend’s List • Scroll down to Friends on the left side of your News Feed. Hover over Friends and click More
- 72. Create a Friend’s List • Click Create List
- 73. Create a Friend’s List • Enter a name for your list and the names of friends you’d like to add.
- 74. • Easy to create • Promote with Ads • $$$ Facebook Pages
- 75. Why do I need a business page?
- 78. 2 Steps 1.Select Local Business 2.Category
- 81. 81 Success Story Objective: Increase traffic to our website, boosting the number of viewers for each listing and the number of attendees for each open house. Gottesman Realty Team *Shared on https://www.facebook.com/business/success
- 82. 82 Success Story Solution: Create a Facebook ad, highlighting the unique appeal and location. Target: People who like the Page and their friends (age 27-65+). Interest include real estate and luxury cars. Gottesman Realty Team *Shared on https://www.facebook.com/business/success
- 83. Result 83 *Shared on https://www.facebook.com/business/success In 3 days… Reached nearly 16,000 people Increased Website Traffic 65% increase in website visits 15,899 people reached in Austin area 939 post engagements
- 84. 84
- 85. Boost a Post
- 87. Module 3 Twitter & Microblogging
- 88. A social network that gives you the ability to post messages of 140 characters or less.
- 89. Twitter What’s the big idea? Packing BIG ideas into small spaces.
- 90. Promote your blog on twitter Make special offers for homebuyers Announce your listing Share real estate news Looking for clients Agents and Twitter
- 91. Why do users love Twitter?
- 92. “I can ask a question and get instantaneous responses.” “Great way to research.” “Keeps me current with my industry.”
- 93. “I don’t have to brag, I can retweet.” “I can remind my clients that I’m still here.” juanita
- 94. Share the most important info about your business in a small space • a photo • 160-character bio • URL Twitter
- 95. Twitter Basics Send Tweets Type in your news feed @ Replies Public but directed @DebbieRaw
- 96. Twitter Basics # Hashtags – Event or Discussion • #franklingoldmine • #socialphilly • #TriplePlay2015
- 97. Potential twitter status updates Just listed 678 Yellow Street that’s perfect for investors or first timers Just got a good offer from a client. Looks great! Finally home after a long day checking out a few listings. Anyone else had a doosy of a day?
- 98. Potential twitter status updates Giving a chance to win an iPad to visitors who stop by my open house at 5454 Jefferson Road. Sound good? Come by Final inspection went great. My first- time homebuyers are so excited about becoming homeowners.
- 100. 3rd Party Twitter Tools
- 102. Tweepi
- 103. Tweepi A social media management tool that helps you analyze and manage your Twitter followers effectively.
- 105. Lab
- 109. “Will it blend?” 6 million downloads in less than 10 days 10,000 comments in the same period
- 110. GOALCredibility
- 111. Videotestimonials
- 113. • Audio • Backdrop • Lighting • Tripod • Camera
- 114. SMARTPHONE
- 115. Microphones
- 117. Tripods
- 118. Tripods
- 119. "You must do something you've never done in order to get something you've never had.“ -Unknown
- 120. Let’s Connect Scan the code in your handout to access my social media channels.