The document discusses the transformation of Moz's online community from 2009 to 2014. It notes that in 2009, Moz had around 800 Facebook fans and 4,000 Twitter followers but no dedicated community manager. Traffic to their blog was around 394,000 pageviews per month. By 2014, their blog traffic had increased to over 993,000 pageviews. They also had a more active online community across various social media platforms and a dedicated community team. The document attributes this growth to consistency in blogging and community engagement, encouraging two-way interactions, promoting community members, and having a clear plan and rules to bring people together.