Taking Social To the Next Level: Find & Build A Community That Cares

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This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.

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Taking Social To the Next Level: Find & Build A Community That Cares

  1. 1. Taking Social to the Next LevelFind and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
  2. 2. Social Media…@jennita
  3. 3. It’s all about you?
  4. 4. Don’t forget about Community@jennita
  5. 5. Community… who?
  6. 6. Local@jennita
  7. 7. Reviewers@jennita
  8. 8. Brand Advocates@jennita
  9. 9. Customers@jennita
  10. 10. They’re Searching for You@jennita
  11. 11. Biggest Critics@jennita
  12. 12. Biggest Fans@jennita
  13. 13. Ok, so how do I build acommunity??
  14. 14. It’s ok to start small@jennita http://www.flickr.com/photos/jameson42
  15. 15. Be a part of the community@jennita
  16. 16. Focus + Consistency = #Win 2009 = ~4000 followers@jennita
  17. 17. Focus + Consistency = #Win Today@jennita
  18. 18. Community = Emotion@jennita
  19. 19. Have a Personality Don’t be a robot, yo.@jennita
  20. 20. On All Channels@jennita
  21. 21. It’s a Team Sport@jennita
  22. 22. Go Where Your People Are@jennita
  23. 23. How to Find Your People
  24. 24. Twitter Search@jennita
  25. 25. Facebook Search@jennita
  26. 26. Pinterest Search@jennita
  27. 27. Google… WHAAA@jennita
  28. 28. Dig Deeper
  29. 29. Followerwonk@jennita
  30. 30. Followerwonk@jennita
  31. 31. Followerwonk
  32. 32. Followerwonk MozCon!@jennita
  33. 33. Followerwonk@jennita
  34. 34. You Found Them… Now What?
  35. 35. Have Someone Do It + Empower Them@jennita http://socialfresh.com/community-manager-report-2012/
  36. 36. Optimize Sharing - Content@jennita
  37. 37. What About Your Store?@jennita
  38. 38. Wow Them!@jennita
  39. 39. Wow Them!
  40. 40. The Little Things Count@jennita
  41. 41. Remember Focus + Consistency
  42. 42. Do all the things! A few tips
  43. 43. Make sure they’resharing the way you want them to.
  44. 44. Wait... What?@jennita
  45. 45. Use Open Graph Tags Ahh better!@jennita
  46. 46. EdgeRank@jennita
  47. 47. Use Photos to share content 36 likes 2 shares 7 commentsSnoozeFest… @jennita
  48. 48. Use Photos to share content 161 likes 62 shares 14 comments#WINNING @jennita
  49. 49. Promote FB Posts – 4-5 min@jennita
  50. 50. Google+ - Ultimate Ego Bait@jennita
  51. 51. Tools
  52. 52. Sprout Social@jennita
  53. 53. Get Listed@jennita
  54. 54. TEST ALL THE THINGS
  55. 55. @jennita
  56. 56. http://mz.cm/UXKIec@jennita #growthhacks
  57. 57. Bullsh**.
  58. 58. This works for us@jennita
  59. 59. It may not work for you@jennita
  60. 60. Ask yourself…Where is your community online?Are they on social at work or home? What wording is best?What gets your people emotional?@jennita
  61. 61. Use Social Media to Find, Build,and Nurture Your Community
  62. 62. Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita

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