Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Savvier Social Media Across The Marketing Blend

9,145 views

Published on

Jayme Soulati presents at IABC Louisville and Digital Association on how social media integrates across marketing disciplines. Features J. Crew, Fashionbi, GE, Microsoft, 3 themes.

Published in: Business, News & Politics

Savvier Social Media Across The Marketing Blend

  1. 1. SAAVVIER SOCIAL Savvier Social Media Across the Marketing Blend IABC & Digital Marketing Assoc. September 10, 2013 Louisville, KY
  2. 2. 2 Today’s Goal
  3. 3. WHERE ARE YOU? 3
  4. 4. Why should your business do social media? (Pick one.) a. [] Everyone’s doing it. b. [] Our competitors are doing it. c. [] Boost the brand. d. [] Do business development and sell. e. [] Customers are engaging online. f. [] Control the message. g. [] ALL OF THE ABOVE ANSWER is G (All of the above) SOCIAL MEDIA QUIZ 4
  5. 5. 5 Social Media is much like cell phones says @Soulati. 500 models & ways. #IABCLDA2013 (56) It’s time to move the needle, says @Soulati. Think differently about #socialmedia! Be Strategic! #IABCLDA2013 (31) Tweet Alert! 
  6. 6. 6 SAVVIERSOCIALMEDIA
  7. 7. NATURAL CONNECTIVITY 7 Professional Blogger Jayme Soulati Fashion PR Pro pitchesSt Blog on J. Crew in Fortune SlideShare Steamfeed
  8. 8. 8 Uncover remarkable connections to create natural relationships for strengthened engagement said @Soulati. #IABCLDA2013 (24) Why? #RockHot™ Tweet Alert Tweet Alert!
  9. 9. 9 out of 10 kids with dogs agree... ruining your reputation is child’s play! let trackur monitor your online rep trackur.com, social media monitoring without the hassle!(get a month free when you mention the dog) http://trackur.com?rel_id=16 * *affiliate
  10. 10. RECAP – THEME 1 Natural Engagement & Powerful Connectivity Drive Savvier Social Marketing 10
  11. 11. ABlendedMarketing& SocialMediaApproach 11 J.CREW
  12. 12. 12 J. CREW – Public Relations The September Style Guide
  13. 13. 13 J. CREW
  14. 14. 14 J. CREW
  15. 15. 15 J. CREW
  16. 16. FASHIONBI ANALYSIS: J. CREW ON FACEBOOK
  17. 17. FASHIONBI ANALYSIS: J. CREW ON FACEBOOK
  18. 18. 18
  19. 19. 19 J. CREW
  20. 20. 20 J. CREW
  21. 21. 21 J. CREW
  22. 22. ANALYSIS J. CREW ON TWITTER
  23. 23. Marketing Strategy Marketing: Customers, Global Brand, Sell PR: Earned media, influence sales authority Digital: Lists/lead gen Direct: Context marketing Advertising: Sell, Paid media Social Media: Integrate • Recurring Themes • High-End Photography • High-End Videography • Brand Engagement • #BehindTheScenes • Cross-Channel Promotion • Big Data Analysis • Stylist to Consumer 23 J. CREW SAVVIER SOCIAL MEDIA Social Elements
  24. 24. 24
  25. 25. 25 Select content themes, focus and amplify + #FUN = Savvier Social Media says @Soulati. #IABCLDA2013 (42) Savvier Social Media includes internal teams. Blend inside to showcase brand power, says @Soulati #IABCLDA2013 (29) Tweet Alert! 
  26. 26. RECAP – THEME 2 Cross Pollination of Content Themes on All Social Media Channels Drives Savvier Social Media Across the Marketing Blend 26
  27. 27. 27 BIGDATABIGDATABIGDATABIGDATABIGDATA
  28. 28. 28 The Weather Co.
  29. 29. 29
  30. 30. 30 “We’re in the era of the product person rising to the top. The best sales executive in the world cannot solve a lack of product vision.” ~Martha Josephson, Recruiter, Egon Zehnder Savvier Social Media Focus on Products & Marketers Bloomberg BusinessWeek, Sept. 2, 2013 “Saving Microsoft From Extinction”
  31. 31. 31
  32. 32. 32 I’m not sure a line exists between B to B and B to C. This is about a journey to figure out how the DNA of GE’s brand can best intersect with people who share our passion. ~Linda Boff, global brand marketing General Electric Goal is to position GE as an innovative technology company. ~Beth Comstock, CMO
  33. 33. RECAP – THEME 3 Destroy Marketing Silos. Lead with Product Marketing to Earn Their Trust & Drive Savvier Social Media Across the Marketing Blend 33
  34. 34. Hybrid PR Blend: Digital, Social, Content Marketing & Message Mapping for Business Book 1: Writing with Verve on the Blogging Journey, May 2013 Book 2: Message Mapping: A #RockHot Tool to Sizzle Your Social Marketing, October 2013 jayme@soulati.com 937.312.1363 34 Jayme Soulati, Soulati Media, Inc.

×