Making It BIG On Social Media (& having them LOVE you!)
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Speech I gave in Jan 2014 about the top 10 things to know about #SocialMedia to become a rock star... and now to create REAL connections and engagement. #strategy #facebook #twitter #Linkedin #trendsfor2014 #youtube #socialmediastrategy
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Making It BIG On Social Media (& having them LOVE you!)
- 1. Making it BIG on Social Media (And having them LOVE you!) www.SOCIALVENTION.com
- 2. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
- 3. #1 You MUST have a Social Media STRATEGY!
- 4. HOPE is *NOT* a strategy!
- 5. Strategy: Specific goals Specific Reasons Specific Resources
- 7. Sales Funnel
- 10. #2 Where Are Your Clients? (Not Always Where You Think!)
- 11. Rapportive
- 12. Facebook “Family Reunion” ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins
- 13. Twitter “Cocktail Party” ~ 17 Million (CT, OR, KY, KS & OK) ~ HIGHLY tuned into brands ~ 3 times more likely to follow brands than Facebook users ~ Majority on mobile
- 14. LinkedIn “Board Room” ~ 2 new users sign up every second ~ More than 1 million groups ~ 60% use as their primary professional network ~ 50% of Fortune 500 hire through LI
- 15. Pinterest “Bulletin Board” ~ 80% Women ~ Spend more $ more often then other top 5 social media sites ~ 47% online consumers based decision on recommendation
- 16. YouTube “Bite Size TV” ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ If YouTube were a country... It would be the THIRD LARGEST after China & India”
- 17. #3 Two Cool Tricks For Each Platform
- 19. Hyperlink & Apps
- 20. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
- 22. Reach the Media
- 23. Company Profile
- 25. Pinterest Boards
- 26. Guest Pinner
- 27. Expert Videos
- 28. Subscribe Video
- 29. #4 Two Tricks to DOUBLE Your Fan Base
- 31. Follow BACK!
- 32. #5 TOP TOOLS
- 33. Hootsuite
- 34. Measure ~ bitly ~ Facebook Insights ~ Sprout Social ~ Tweet Reach
- 35. For Fun! ~ RedStamp ~ Kanvas ~ Diptic ~ iWatermark
- 38. Book Preview
- 40. Who’s Engaging?
- 41. Guidelines ~ Follow up ~ Heat Cases ~ After Hours ~ Proactive
- 42. #7 D’oh! When It Goes South…
- 43. When Bad Things Happen
- 44. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
- 45. #8 Protect Your Brand NOW!
- 46. Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords
- 50. Target Locally
- 51. #10 2014 Trends
- 52. Promoted Post
- 53. Targeted Ads
- 54. 80 / 20 Rule
- 56. Engagement
- 57. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
- 58. Upcoming Class! Cindy@SOCIALVENTION.com Jan 30th 8-week Group Intensive Regularly $495 $395 Register TODAY!
- 59. SPECIAL THANKS!!
- 60. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison