Contents page analysis

1. The title of thispage isinlarge stand outtext,the textisthe opposite
colourto the backgroundto ensure itsvisibilitytothe audience.The use
of the phrase ‘we love this’isusedtopromote the magazine by
demonstratingtothe readerthatotherfans love thismagazine andthe
contentwithinit.We Love’(onthe title) isalinkto the name of the
magazine,continuingthisideaandstrengtheningthe audience’s
awarenessof the brandname.Thisis reinforcedbyitsittinginthe top
corner as well.The use of ellipsis(…) onthe title buildsanticipationand
excitement.
The logo isusedon the contentspage to maintainbrandidentityandto
showthat itis theirmagazine.The logoisclearto standout fromthe
normal text.Itensuresthe readerthat the contentprovidedwithinthe
magazine isof a highqualityandwill be of theirinterests.
These side photosare locatedhere topromote theirdouble page spread.
The imagesusedare all relatable tothe magazine'stargetaudience as
theyare all popularwithinthe popcommunitywithteenage girls.They
are separatedfromthe restof the contentspage tomake themthinkthattheyare betterthanthe
otherarticles. The quotationsusedare tomake the readerwantto readthe article whilstknowing
very little aboutitscontent.The quotationsusedare carefullythoughtouttomake the reader
interestedinthe wholemagazineandwantto turnto that page toread the particulararticle onthe
artist.These photosare usedto add appeal tothe articlesbeingpromoted.Theyare all imagesof
boyswhichthe female targetgroupwill findattractive andwanttobuy.The cameraangle used
(close up) showstheirfacial expressions,thisistotry and grab the attentionof the female audience.
The target groupwill alsobe attractedby the captionof the JustinBieberimage asitreads“UK girls
have dirtiermouths”.Thisattractsthembecause theyare UK girls,theywouldwanttofindoutwhat
he meansand if it wouldaffecttheir‘relationship’withhim.
The Extra sectionarticle isusedtomake the readerfeel itisexclusive tothe ‘we love pop’music
magazine,thismakesthemwanttobuythe magazine againfornextmonth’sissue.
The line at the bottomof the page is usedtopromote the magazine tothe audience,itusuallyoffers
free itemsandadditional page information.Itisalsousedtogive additional informationsuchas
email addresses,websitesandevenfull contactdetails.Thispromotestheironline magazinesand
theironline content.
The contentsheadingsare large andboldto stand outfrom the otherfeaturesonthe page.This
makesthe featuresstandoutand attracts the audience sotheycan lookforthe contentstheywant
to readabout. The page numbersare boldand theyhave not includedall of the pages,thisis
because theyonlyshowthe bestpartsto make more people wanttoread the magazine.
The introductorytextisa small paragraphusedto informthe readeraboutsome of the articlesthey
will findinthe magazine.Itislocatedcommonlyinthe same place everyweekwiththe pictures
alteringaroundthem.Thissectionisspecificallyspeakingtothe audience usingdirectaddress,thisis
seenwhenthe word“you”is used.

2. The main image isthe firstthingthat catchesthe reader’sattention.The Saturdaysare usedasthe
image because theyare a well-recognisedpopbandwithlotsof fans.Theiroutfitsrelate tothe pop
genre as theyare bright,colourful andstandout to normality,thisisacommonconvention.The
lightingisusedtomake the coloursstandout evenmore thanusual.The posesbeingmade attract a
youngfemale audience becauseitpromotes‘girl power’.The use of theirimage istopromote their
page whichisnumber24. The girl'shair isalso speciallydonetostandout,theyall hair different
stylestoreflecttheirpersonalities,the same withtheirmake-up.Itisacommonconventionfor
femalesinthe popgenre todressinthese costumeswiththe hairandmakeupto standout to their
fans.Theyare positionedcentral inthe frame toshow theyare all the same and theirbodylanguage
enticesyoutowant to readmore about theirarticle asit promotessecrets.
The layoutof the contentspage isspeciallysetuptoattract the targetaudience.Itfeaturesa
crampedspace withlots of contentandlotsof pictureswithcolours.ThisAttractsthemas itgives
the illusionthatthere ismore contentthanthere isinthe magazine.The use of imagesdownthe
side are anotherfactor that givesanillusionof more contentastheycome with a caption.
The celebritiesare all popularwiththe targetaudience soitiseffectivetheyhave beenusedforthe
contentwithinthe magazine.The targetaudiencewillfeel the magazine hasadirectfriendshipwith
the artistsand that everythingtheyseeinthe magazine isthe truth.Usingthistechnique ismore
likelytobuildupbrandloyaltyandtrustbetweenthe targetaudienceandthe magazine,inother
words,the audience will trustinthe magazine more if theythinkthattheygetupclose withthe
celebsandhave a friendlychatter.Theywillthinkthatthe magazine isclose enoughtogetthe inside
gossipwhichwill heightensales.
The fontsusedon thispage is speciallyusedtoattract the target audience.The firstfontvisibleis
the title,thisisboldandblackto stand out to the colourand smallerwritingonthe restof the page.
The editorsnote isvisible nextanditissimple andeasywritingtoread,thisisappropriate due tothe
youngtarget audience.The fontusedonthe sell lines andquotesare alsosimple,thisisusedsothey
are easyto readand so there isno confusion.The colourof the sell linesstandouttothe restof the
coloursusedonthe page as it isbrighterandmore prominentonthe background.The use of fonts
and coloursare also verysimilarintheirothermagazines,thisenablesthemtocementthe brand
identity.
The editorsnote isanotherspecificallymade featuretotargetand speaktotheiraudience.The
language usedisbasicand theyspeakindirectaddress.Thisisdone tomake the audience feel they
are speakingasif theyare fiends.Thisbox standsoutbecause itisdull comparedto the restof the
page,for example thereislesscolourinvolvedasitisblack writingona white background.

3. The title forthe page ‘We love this’encouragesthe readertoreadthe
textfurtherdownthe page and attract themto read the articlesforthe
restof the magazine,the title givesthe influencetothe readerthat
everyone whoreadsitlovesit,thisinfluencesthe reviewsof the
magazine'scontent.
The backgroundis a new colouron thiseditionforChristmas,This
usuallyonlychangesinthe seasons.The colourchangesforthe younger
audience astheymaystill believe inChristmas,this,makesthe magazine
populararoundthese seasonal times.
The logo isagainplacedinthe topright to maintainthe brandidentityof
the magazine.Itreflectsthe genre of musicincludedthatthe articlesare
basedupon,thisencouragesthe readerthatthismagazine isforthem
and theywill wanttobuythe nextissue.
The imageson the side of the page are promotingtheirownpage withinthe issue of the magazine.
Theyare usedto relate toall of the targetaudience.The imagesare usedwiththe quotesfromthe
article, thisprovidesasneakpeektotheirpagesthatwill attempttodrag the readerinand make
themexcitedtoreadthem.
The use of a quotationunderthe mainimage isusedbecause itdrawsthe youngaudience toread
the article.Usuallythe mostexcitingpartof the interview isusedasaquote,thisisusedto relate to
the audience andmake themfeel secure whenreadingthe magazine.
The contentssectionhasusedbrightand boldcolourstostand out. Theyonlyfeature the numbers
withimportantandworthy informationonthem.Theycanpromote articles,interviews,tables,
quizzesandnewaboutthe artiststours andlife.
The page numberat the bottomrightof the page letsthemknow whatpage theyare on and where
aboutson the page the page numberswill be foundoneachpage.
The bar across the bottomislocatedinthe same place everyweekandfeaturesthe same
information.The postersbeingpromotedmake the readerfeeltheyare notpayingforthemevenif
it doesnotsay free,thisisbecause of the salestechniquesused.The readerthinkitispart of a deal
on the coverwhenitis not.This sectionalsofeaturestheirwebsite topromote theironline content
such as excessnewsabouttheirfavourite artistsorbands.
The introductorytextislocatedinthe same place as usual but featuresanew mini article.This
usuallygivesthe readerataste of the type of articlestheywill findthroughoutthe magazine.The
ladywritingitincludeshersignature atthe bottom, thisgivesthe readerasense of securityasthey
feel comfortablereadingthe magazineknowingthe same people are writingit.

4. The main image relatestothe targetaudience because OllyMursispopularwithinthe pop
communitywithlotsof younggirl fans.Thisattracts themto readthe magazine tosee hisfeature
article.Hispose attracts the audience ashe is usingdirectaddressbylookingatthemandsmiling.
Thismakesthe readerfeel he isdirectlytargetingthemandtheyshouldreadfurtheronthroughout
the magazine.The mediumclose upimage isusedtomake the readerfeel theycanrelate tothe
magazine if theyrecognise the artiststraightaway,thisalsoshowshischoice of costume whichis
againconventional tothe popgenre.The lightingishighkeytomake himstandout inthe image.
Thisis a conventionasthe imagesare alwaysbright,thisgivesthe bestversionof themselvestothe
magazine'saudience.The image representsaneyelinematchashe isstaringdirectlyintothe camera
whichissupposedtorepresentthe audienceseyes,ittheywere flickingthroughthe mag,they
wouldstopand readthe article due to this.
The layoutof the page is specificallydesignedtoaspectsof itstandout to the audience.The
magazine laysitout to the publicationsensure reading/understandingthe contentspage isassimple
as possible.Forexample,the numbersdirectingthe audiencestothe pagesare boldandclearly
visible,the coloursalsomatchthe restof the coloursusedon the page.
The mode of addressusedinthiscontentspage isverycasual and relaxed.The sell linesare usedto
soundlike theyare talkingasfriends,forexample “yeahi'dgive RitaOraa cuddle ….andmaybe a
snog”.That is the type of informationyouwouldtell aclose friend.Thisisanexample of how the
mode of addresstalksto the audience totry and getthemto feel comfortablewhenreadingitto
builduployaltyandconstantreaders.
Thiscontentspage is veryboyheavy.Because OllyMursisthe featuredartist,the targetaudience
whowill pickupthiseditionwill be particularlyinterestedinyoung,attractive male artists.
There are twopuffsonthispage,theyare specificallyusedtogive the readermore informationand
chancesto findoutwhat else isinside the magazine.Thisattractsthe targetaudience because they
usuallyassociate puffswithfree extrasinsidethe magazine suchaspostersora chance to win
something.
Brand identityismaintainedthroughoutthe contentspage asthere isthe same layoutas previous
magazines,the same fontisusedandit featuresits logoandtraditional ‘WELOVETHIS’. Maintaining
brand identitywill encourage the readertocontinue buyingthe magazine andwill encourage new
readersas itis uniquelyidentifiable.
The language usedinthe editor'snote isbasicand theyspeakindirectaddress.Thisisdone to make
the audience feel theyare speakingasif theyare fiends.Again,thisbox standsoutbecause itisdull
comparedto the restof the page,for example there islesscolourinvolvedasitis blackwritingona
white background.

5. Thiscontentspage is unique toBBC’stop of the pops,it usesa
layoutnotcommonlyseeninpopmagazinesinordertostand out
fromthe crowd.For example the diagramof the frontcoverof the
mag. Thisisusedthe reiterate whatcontentisinside the magazine
and itprovidesanease forthe readertosee what page eachsell line
ison.
The front coverimage isusedon the contentspage forbrand
identityasitusesthe logofor ‘topof the pops’again.Thisisusually
verycommonin musicmagazinesasitcreatessynergybetweenthe
twopageswhichis vital forthe readerto create a connection,his
makesthe magazine flow betterwhenbeingread.The image is
positionedof centre andslightlywonkywhichisoverlappingthe title
box.Thiscreatesthe illusionthatithasbeenplaceddownthere
afterbeingread,thismakesthemwantto openitagain andread on.
The ‘we love shopping’categorymakesthe readerdrawntoall of its
contentsinside.Thisisbasedforgirlswholove fashionbutdon’t
wantto spendhundredsof poundsonoutfitstheywill outgrow.These feature cheapand
fashionableitemsthattheywouldlovewearing.
The winsand offersiscentralisedandaccompaniedbyapicture,thisisin hopto attract the target
audience.The use of winsattractspeople because theycangetsomethingvaluableforvirtuallyno
money.Thisisappealingtoall agesas theywouldall wanttowinsomething.Offersreferto
discounts,thisisattractive tochildrenastheywouldbe more likelytoget theirparentstobuyit for
them.
The use of ‘ all about you’istargetingeachreaderdirectly,itgivesthemgamesandquizzestotest
theirpersonality,thisisincludedasthe youngertargetaudience lovedoingthese personalitytests
and quizzes.
Thisimage isusedas one directionare a popularboyband withlotsof fans,thisdraws the readeris
as theywouldlike theirmusic. Thismakestheirmagazine more appealingtoawidervarietyof
audiences.Forexample evenif youdidnotlike all popartistsandsongs,youwouldfeel youstill like
wantto buy itbecause yourfavourite boybandare featured.Thismidshotisalso usedtoshow the
costume of the boy bandas theyare wearingconventional clothes.The lightingusedishighkeyto
brightlyshowof the image of the band.The highkeylightingisusedtoshow the nice andfriendly
side tothe band,theyare all smilingandare positionedopenlytothe camera.
The celebsandgossipsectionisusedasan extrafeature to the page.It splitsthe contentsupinto
categoriestomake it easiertoreadfor the audience.Thisincreasesthe customersatisfactionso

6. theyare more likelytoreadandbuythe magazine fromthemagain.The use of highlightemphasises
whattheythinkwill suitthe targetaudience the mostandwhattheywoulddefinitelywanttoread.
The ‘we love boys’box dragsin the female targetaudience astheybelieve theywill seenew good
lookingboys.Thisiseffective asnaturallytheywill wanttolookonthe pagesdedicatedtosee what
the magazine means.
The issue of the 3D glassesisusedto promote themwiththe magazine.Thismakesthe readerfeel
theywouldbe missingoutwithoutthe glassesandwillgoandbuythem.Thissalestrickis to attract
the youngertargetaudience into buyingthe magazine.Italsoadvertisesthe factthattheyare the
onlymusicmagazine thatusesthis.
The title of the contentspage is ‘inside the mag’thistellsthe readerwhatison the page.Thisisused
to make the readerwant to getto the actual articlesquicker.
The publicationusedensure reading/understandingthe contentspage isassimple aspossible,for
example the boxeshave theirownheadlinesandthe page numbersare veryclearto the audience.
The use of a heart designinthe ‘We Love’categoriesisparticularlyimportant –the use of the love
heartsis very‘school girl’,thisrelatestothe targetaudience astheyare school girls.
The fontsusedin thiscontentspage are verygirly.For example thisisthe type of writingthey
commonlyuse whendoodlinginschool.Thisrelatestothemastheywill feel comfortable readingit.
Thisfontusedalsokeepsbrandidentityanddifferentiatesitfromothers,thisisbecause thistype of
fontusedit completlydifferentfromothermagazines.Thismakesthe readerfeel theybelongas
part of the magazine'saudience whichrelatestothe blumlerandkatztheory.