Codes and Conventions - Advertisement

1. Codes and Conventions
Advertisement

2. Advertisement
Kent Life - Nov 2014
Model is looking away, keeping direct mode of address minimal
and focusing more of the attention on the product. Dark plain
clothing, the dark colour makes the gold colour of the watch
stand out. Although clothing is simple it looks expensive.
Busy background, possibly signifying a woman's independence
which could portray the target audience - city women who are
middle/upper class.
‘Life is a smile’ quote links to the model smiling as she looks to
be walking along.
Text is very minimal, drawing most of the attention to the
product and picture.
Footer includes the information of the jewelry and the branding.
The company's name is the biggest wording on the page

3. Advertisement
Isle
An advert for a local company, logo of the company
placed top right, still noticeable but doesn’t distract from
the picture.
Picture of the local town on a sunny day with high key
lighting. Picture makes the town look pleasing to the
eye.
Information placed at the bottom for people to read who
are interested into the advert. Also shows more photos,
this makes it very informative to the audience.
‘Your views, our hotels’, company slogan. Links to the
picture because it is showing a nice view and creates a
relationship with the reader by using the direct mode of
address.

4. Advertisement
The word sale is the biggest on the page, this could attract consumers as they
will be saving money. White wording on a grey background makes it stand out.
Picture gives an insight into the company as it shows different items that they
sell. Shows different background to attract a wider audience as it's showing a
big product range. Along with two different looking tables and different plants
to meet the needs of different consumers.
All text is kept centre while the products in the image are placed at the sides.
This makes it easier for the reader to see everything as the products and text
aren’t being overlaid to make it harder to read/see.
Majority of text in a different colour at the bottom. Text is small and minical to
draw the majority of attention to their word sale and to the picture. However
text is still informative for the people that are interested.

5. Advertisement
Kent Life
Advert for pandora jewelry.
‘Discover the summer collection’ showing the readers there is new products out
for the well known jewelry brand.
White background with shading in of a dragonfly and a leaf to tie in with the fact
it is a summer collection and the nature theme als ties in with the colour of the
bracelets on the advert. The white background also makes the bright blue and
turquoise bracelet stand out along with the classic pink pandora branding stand
out.
Pandora placed in the bottom to get the audience to recognize the brand along
with the pink bow.
Information to the closest store at the bottom of the page. Minimal text to draw
most attention to the product.

6. Advertisement
Rocky Mountain
This advert keeps in theme with this bridal regional magazine by
promoting dresses.
The image makes it very clear what they are advertising as it is just a
dress. The editing and colour of the photo make the dress look elegant
and seem luxurious.
Brand name is the biggest font of the page, however is a white color
wording onto of a cream background, may be difficult for some people to
read however it may be this colour to keep the main attention on the dress.
Font is very feminine attracting a female audience.
Text is kept minimal however the information given is helpful, this advert is
good to catch the reader's flicking through the magazine as it is straight to
the point.

7. Advertisement
Elle
Perfume advert.
The bright colours makes the advert stand out for readers who are flicking
through the magazine. The picture creates a relationship with the audience
due to Katy Perry looking forward. Her expression is enticing - male gaze.
Katy Perry is a well known artist so the model herself could attract an
audience. The name of the perfume and the celebrity's name is the biggest
font because the singer and the perfume is the thing they are trying to
promote. The font of this is feminine.
A quote at the bottom to help promote the scent of the perfume and detail;s
of where you can get the perfume just below the name.
Minimal text to keep main focus on the bright colours and the product.

8. Advertisement
Kent Life
Text is very minimal on this page, keeping the attention on the image.
Picture of a stylish on trend kitchen. Will catch the eye of any reader who is into
interior design who would be the target audience for this company. The way the
picture is taken shows a lot of products yet isn’t overwhelming. Colours tie will
together and everything looks clean and on trend.
Biggest wording on page is the company and all the other text is in a small font
underneath which is information on the company if the reader is interested.
The circle is showing some news about a new showroom in the region of this
magazine, therefore is related to the magazine and the local audience. The circle
helps it to stand out more.
Further info placed in the top of the page, however isn’t needed for the reader to
know so has been put in a lighter font to not distract from the more important
information on the bottom of the page.

9. Overview
After looking at a variety of adverts in regional magazines, I found that they are mostly trying to sell a
product, place or service. They are local to the region of the magazine and the main image normally
consists of the product itself or something connecting to the business. The product/place to normally shot
i high key lighting to make is more appealing to the eye. The item advertised is related to the target
audience of the magazine for example, some of the regional magazines I looked at focused on a lot of
furniture/interior design this could be aimed towards a middled aged/older audience. However the
regional magazines that feature a lot more fashion and that is more focused into the younger audiences
advertise more jewelry.
The brand name and what they are advertising is normally the biggest wording on the page to stand out
and bring brand recognition. The text is kept minimal to keep the main focus on the image and the thing
they are selling. However the text that is placed is normally small yet very informative eg where you can
purchase the product, websites and contact details.
Sell lines relate closely to the product and are kept short so the reader is more likely to read it, however
not every advert features a sell line.
The main of the product or what they are advertising is normally centre of the page and the text is placed
on the sides and doesn’t overlap or clash with the photo to make it as clear as possible for the readers
who are going through a magazine, it makes it more eye catching instead of a lot of text.