The document provides an in-depth analysis of the design elements, conventions, and techniques used on the front cover of a pop magazine to target its young female audience. Key elements analyzed include the masthead, sell lines, quotes, images of celebrities, free gifts/posters, and use of color, shapes and layout to draw the eye to important areas and encourage sales. The analysis discusses how these elements relate to audience interests and theories of magazine readership to effectively target and engage the target demographic.

1. The masthead is found in the same placeeach week, lookingthe same which
maintains thebrand identity of the magazine. This encourages the reader to
feel comfortable with the magazine as they will notchange.The masthead is in
bold capital letters which represents a solid display.The colours chosen with
the love heart indicatethe young female target audience. The typeface is
simpleand uncomplicated so it is easily readableby all.The background colour
(black,white and pink) makes itstand out on the page for the audience. The
masthead also reminds the reader of school as they typically doodlelove
hearts in their school books when bored, this allows themto think of the
magazine they would be readinginstead or to remind them of their crushes.
The use of the phrasedon't bore us get to the chorus represents the type of
magazine itis.The chorus is the middle and best part of the song and so
allows us to believe that this magazineis the best pop one out there with the
best content as they get straight to it.
The sell lineon the left of the page includes rhyme to direct itto their young
audience, the picturealso uses directaddress as the image is lookingand
pointingdirectly atthem. The rhyme used allows them to relate to itand think
it is cheeky.
This summer shoppingguideis placed on the left to draw attention to it as this is where the eye will firstlook
at the page, itincludes an articlethatrelates to the young target audiencethat makes them want to read
insidefor the latesttrends. The use of this is to show the reader what the celebs are wearingto encourage
them to wear itaswell.As these tips are exclusive,itencourages them to buy the magazineas they will have
an advantage over the girls who don't buy it.
The conventions at the bottom of the magazine are placed here to make the reader feel as if they are getting
more for their money. They includeposters which area very common piece of entertainment equipment that
the target audiencewill haveat home. The straplinecontainssnapshots of free posters that arebeing given
away to the reader. The useof the brightpink arrow is successful asitdraws the eye to the free gift, a major
appeal to the target audienceas they will wantto decorate their bedrooms with posters of their fa vouritepop
artists.
The barcode and magazine priceplaced atthe bottom of the page so they are hidden away from the eye, this
encourages the reader to make the decision to buy the magazine based on the content and not the priceof it.
This is usually commonly used itmagazines such as this one that aremore expensive in special editions.
The text is larger in this sell line(Wet and 1Dful) to stand out as another bonus of this magazine. This sell line
attracts the target audienceby usingthis type of languageas they will seeit as cool and want to read the
articleto find out more. The girly target audiencewould think about what this could mean for the band and so
purchasethe magazine. A mini puff is also included for additional information and to trick the reader into
thinkingthere is more than what they have already read.The poster images of 1 direction will encouragethe
teenage girls to buy the magazine as they want to look at the hot band members with their shirts off and wet
from the sea.
The artists used on this front cover areall directly targetingthe audience. They areall popular bands and
artists thatare well known in many countries.These artists havelargefan bases and so will encouragethem to
buy the magazine so they can find out information aboutthem. This gives the audiencereasons to read the
magazine such as all of the Blumler and Katz (entertainment, escapism,personal relationships,identity,

2. information).This is evident as they all read their magazineat different times of the day and for different
reasons,whether it be for entertainment or to escapefrom reality and see what is goingon it the celebrities
world.
The main puff is a different colour to stand out from the rest of the magazine. It makes the reader feel as if
they have to read it because itis important,it usually offers sales,pagenumbers and details aboutthe
magazine and why you should buy it.
The skyline“you think you know Justin Bieber…” this will drawin fans of Justin Bieber, and they think they will
learn something new about him, which will encouragethem to purchasethe magazine.
The photo of Cheryl smilingis used to resemble directaddress as sheis lookingatyou and makes the reader
feel the magazineis for them. She is a popular artistthathas lots of fans,this will attractmore people into
buyingthe magazineto read her article.
The photographs of the artists thatfeature on the magazine are all popular types of shots.Except the image of
the JLS band member, all of the images are medium close-up.This allows thereader to focus on their faceso
they can be easily recognisable.The medium close-up is a common convention used in pop magazines.
The sell lines in thetop rightincludephotos and text on backgrounds.This stands out and makes the reader
want to read them and look at the photos of the celebrities.The extra background also indicates the
significanceof the articlein the magazine, this naturally draws theeyes over to it.
The main sell linehas the biggest writingin order to attract the attention of the target audience. The use of a
quotation used provides us with a casual modeof address and makes the target audiencefeel as if they are
being spoken to. However the quote allows thereader to think that those words have come directly from the
artist's mouth, this is not always thecasein magazines. This quote however would interest the target audience
as they would want to know what happened between tulisa,cheryl and 1D. The way the quote is worded
presents us with the idea that there has been parts to the story that a=have been kept secret, this makes the
public wantto buy this issueto find out what it was.
The effect of usingshapes as background on the front cover allows the specific articlelineto stand out. This
gives a cramped effect which makes the reader believe they are getting more for their money where in fact it
is the shapes which are takingup most of the space.This again is a common convention used in the pop
magazine industry which gives off illusions to the target audience. Being young, they usually fall for thesetricks
and so do not realiseuntil they areolder and do not buy them much anymore.
An interview with an artist,discussingpersonal issues,fashion tips,an insightinto the privatelives of their
favouritecelebrities areall common popular articles seen in pop magazines,this is becausethese arethe
articles thatwill help outyoung teenagers in their life.They want to know about all of their favourite artists
secrets which they can find in the interviews or gossip sections,they also wantfashion tips which they can
wear to school in non uniformdays so they can look the best. Usingthese types of articles in their magazine
will encouragethe reader to purchaseit.

3. A mini puff isusedatthe top to ensure the targetaudience of
the magazine'squality.Thiswillincreasethe amountof people
buyingthe magazine.The mini puff’scoloursare usedtostand
out at the top of the page.Thisiseffective asitwill draw the
reader'seyescloserthe the magazine.
The image of Jessie j isusedtointeractwiththe audience asshe
isusingdirectaddress.Thiswill grabthe attentionof the target
audience.Blowingakisstothemmakesthemfeel asif theyare
friendsandsowill feel theyshouldbuythe magazine.The
brightlycolouredlipstickandnailsreflectsthe conventionsof
popas itis usedtostand outfrom normal people.Herbody
language andpositioncreatesacalm environmentwhichisto
make youfeel relaxedaroundthe magazine,thisisrelatingto
mise-en-scene whenlookingatthe restof the magazine.For
example,the use of “yoursummersuitcase”isdirectaddress
again.
The sell linesare indifferentcolourstothe backgroundtomake
themstandout to the target audience.The use of quotations
makesthe target audience feel thattheyare beingdirectlyspokentoandtheyare unique tothis
issue.The use of bordersallowsthe readertorelate toschool as thisis how theylayouttheirfun
workin class,italso reflectsthe borderstheyneedtogetattention.
The mastheadincludesthe same textandcoloursandisfoundinthe same place on eachmagazine.
Again,the use of “ don'tbore us,getto the chorusindicatestothe readerthat thisisthe
informationtheywanttohearinside.The mastheadhasagainmaintaineditsbrandidentitythrough
the differentcoloursandtextused. The colourslinktothe youngtargetaudience astheyare
popularcoloursfortheirgenderandthe textis simple andeasytoread.
Thissell line isplacedunderthe mastheadforattention.The wordunseenmakesthe readerthink
that theyhave to see these picturesthereforencouragingthemtopurchase the magazine inthat
moment.
There issymbiosisinthe magazine frontcoverasthe like betweenthe puff –kissand tell,andthe
pose of Jessie J,theydirectlyrelate whichiscalledasymbioticlink.Thismakesreaderlinkthese and
therefore willspendmore time lookingatthe magazine..Thistechnique isusedtogenerate more
sales.
The quotesusedinmost of the sell linesare calledpull quotes –because theydoexactlythat,pull
the audience in.theydothisbyusinglanguage thatdirectlytargetsthe audience,forexample,“your
summersuitcase”,and“ bulliesusedtocall me bootychin”.Yoursummersuitcase isan example of
directaddressusedbythe magazine tospeakdirectlytoyou,however,Demi Lovato’sselllinemakes
youwant to readthe magazine tofindoutwhy.Thisis usednow as Demi Lovatoisseenas a cool
and nice figure inthe popindustrywith arebelliousside.The audience cannotimagine thatshe was
bulliedasschool asthisisnot the image she portraystoday.This pull quote isusedtodraw the
readerintothe story.

4. Thissell line forclothingisaimedatthe slightlyoldertargetaudience because of the itemsand
topicsbeingdiscussed.These will be aimedatgirlsoldenoughtoattendfestivalsandgoon
luxuriousholidays.These outfitswill usuallyhave tobe approvedbytheirparentsbefore theyare
bought.
The postersincludedinthe magazine makesthe readerfeel theyare gettingthemforfree asitdoes
not looklike actual content.The postersare aimedatthe female audience.Thisisplacednearthe
bottomina boldbox to allowthe readertolookbefore theyplace the magazine backonthe shelf,
theyare usedtoprovide and“extra”for the customerswhichcouldswaythemto buythe magazine
evenif notall of the sell linesattractthem.
The puff is a standout piece of textwhichdrawsthe readerincloser,the word‘exclusive’makesthe
readerthinktheycannotget thisinformationanywhereelseandwill feel theyhave tobuythe
magazine.
The sell line “2 free giantposters”will influenceyoungerreaderstobuythisissue asthere are ‘huge
‘postersinsteadof usual a4 onesthismakesthemfeel theyare gettingabonusandso theywould
wantto buy.
The price is hiddenbythe barcode so the targetaudience readthe maininformationandsell lines
before theysee the price,thisisusedtomake the readerwantto read thisissue of the magazine.
The use of shapesinthismagazine frontcoverisusedto create boldnesstomake themstandout.
The sell linesare deliberatelyplacedonthese togive themanextrapushinattracting theirtarget
audience.The shapesalsorelate tothe targetaudience because theygive boldborderswhichasI
previouslymentionedallowsthemtorelate toschool.The summersuitcase article isspecifically
placedintoa shape to differentiate thisfromthe others,thismakesit come acrossas an extrainthe
magazine aswell asa possible advice column.Placingtheminthisborderallowsthe readerto
believethatitisa veryimportantarticle andsowill feel theyhave tobuythese itemsasall the
celebritiesare buyingthem.
The imageson the postersavailable all attractthe female targetaudience astheyare all maleswhich
theywill findattractive andwanttohave in theirroom.Thismakesthe readerfeel theymustbuy
thisissue tofindoutwho these starsare sotheycan findoutmore aboutthem.All of the images
usedare close upswhichemphasisetheirface tothe audience.The giantpostersare bothe medium
shotsof popularbandswithinthe UK,these are mediumshotsasthembandwouldnotfitintoa
close upshot. Thistype of shot alsoemphasisestheirbodieswhichthe audience will find“hot”.
BlumlerandKatz(entertainment,escapism, personal relationships,identity,information) are all
visible onthisfrontcover.Entertainmentandinformationisvisiblewiththe selllinesasthe reader
wantsto findoutmore aboutthisstory fortheirfun.Personal relationshipscouldbe seeninthe sell
line “ zaynworshipsthe groundperrie walkson”asit makesthe readerthinkabouttheir
relationshipsandif herboyfriend isdoingthe same forher.Escapismcouldbe usedwhenthe reader
readsthe magazine to escape fromhereverydaylife.Lotsof school girlsreadtheirmagazinesto
avoiddoinghomework.
The mastheadisdifferentinthisissue buttill reflectsthe brandidentityasthe logoisthe same.The
colourbrightgreenisusedto representthe artistonthe front cover.Cherlloydhasa rebelliousside

5. to herthat the mediahasseenandshe brandsherself as
different,thisiswhythe whole colorscheme of the magazine is
different.Thisbrightshade of greenshowsherstandingoutfrom
the crowd whichtellsthe audience thatitisokto be different
and that noone is the same.Thisissue'smastheadfeaturesthe
exactsame layoutand mastheadhoweverandsois this
recognisable tothe brand.
Thismini puff inthe top leftcornerpresentsthatthisbrandnew
magazine isforyou,the use of its colourmakesitstandsout and
it attracts the female targetaudience.
The coloursof the logoand backgroundinthisissue are different
due to the date of release.Thisstill attractsthe targetaudience
as it isclearit isstill the same magazine andincludesthe same
type of articlesas usual.
Thissell line inthe middle leftisaquote whichmakesthe reader
feelsasif theyare talkingto themandtheyare tryingto relate to
them. ‘Solve yourproblems’makesthe readerwanttobuythisissue as theywantto know more,
thisalsorelatestothe blumlerkadkatztheoryasit presentsinformationandpersonal relationships.
Thisenhancesthe likelihoodof the readerbuyingthe magazine astheyfeeltheyare directly
targeted.The use of the quotationtargetsthe audience sotheytrytorelate and thinkaboutthe
situation.
The posterspecial makesthe readerfeel thisis aone time onlyandtheyhave to buy.‘Special’makes
themfeel theyshouldbuythe issue forthe postersevenif theyare notthe wantedbiggestfan.The
colourblackis usedonthe greenbackgroundastheyare twocontrastingcolorsthat make each
otherstand out.Thiscatches the eye of the audience andsowill be more interestedinreadingthe
banner.
The barcode andprice is locatedinthe bottomrightso it isout of the wayof the sell lines,the price
of the issue issmall the keeppeople interestedandmake theirdecisiontobuythe magazine based
on the contentand notthe price.
The main sell line standsoutonthe backgroundsoit isclear whatit issaying.Itprovidesanartist
that reflectsthe genre of the musicandthe nature of the magazine.The colourmatchesthe special
issue andso makesthe readerfeel itisa limitedoffersotheyshouldpurchase quickly.The central
locationstartingat the leftmakesithard to missasthis iswhere the eyeswill flow first.“Finally
snaps”draws the readerinas theyknowshe has a rebelliousside andshe isnota good girl.This
makesthemwantto read the article tofindout whatshe has done.The readerisreadingthisarticle
for information.

6. The image usedon thiscoverusesdirectaddressas she isstaringintothe reader’seyesmaking
themfeel thattheyshouldbuythismagazine.The bodylanguage showsarelaxedandcasual side to
the artist whichhasnot beenseenmuch,the audience wouldbe intriguedtofindoutwhythisisas
she usuallyonlyhasnegative mediaattention.The hairandmakeupisusedeffectivelyhasshe is
seentohave the perfectface whilsthave one side of herhairshaved,thisiscontrastingher
appearance as thisisnot usuallyseeninthe popindustry.The camerapropisusedto show that she
isan independentwomanandshe cando thingsherself,forexample the illusionthatshe has
actuallytakenthisimage herself.The facial expressionsshow thatshe issurprisedandisgivingthe
audience acheekylook,thisisdone todraw themintoherarticle.The lightingusedishighkeyto
showoff herimage.It givesthe audience aclearimage of whatshe lookslike andwhatshe wants
the worldto see.Heruse of clothingiskeytothe popgenre,she lookscasual whilststillwearinga
brightshade of blue.The colourof blue usedistoshow how she doesnotabide byall of the female
traits,for example pinkandpurple.Herpositioninginthe frame iscentral toshow the audience that
theycan fullysee her,thisisusedtotell the audience theycansee all of whatshe is like inreal life in
herarticle.

7. Thismini puff islocatedhere tostand out.Thistakesthe reader's
eye andmakesthemfeel theyhave tobuyit now as it hasonly
justcome out. The puff beinglocatedhere isaregularmove,this
meansthat thisisa conventionforthe magazine,due to the rule
of thirds,the humaneye looksonthisside of the page firstand so
it catchestheirattention.
The mastheadhas the same fontwiththe same coloursand is
locatedinthe same locationas usual onthismagazine,thisgivesa
sense of familiarity tothe audience andmaintainsthe brand
identity.The use of rhyme inthe mastheadrelatestothe young
audience asitreflectsthe waytheirbrainthinks.Thismakesthem
wantto read the copy as itrelatesto theirtastesof music.
‘Uncensored’indicatestothe audience thatthe contentinthis
magazine isunique andyoucan findthe same image or text
anywhere else.The textinthe mastheadbox isusedtodirectly
relate tothe targetaudience,itfeatureslanguageandquotesthat
the readerwoulduse, forexample rhyme.
The sell line inthe middle leftrelatesdirectlytoone directionfans.‘Neverseenpics’impliesthat
theyare picturesthathave not beenreleasedandsocannotsee themanywhere else.Thismakes
themfeel theyhave tobuythe copy of the magazine tosee them.Fansof 1D will feel theyhave to
readthe article astheywill findoutwhattype of ‘girlfriend’theywantandwhattheyfindattractive.
Thisis because theyfancythemandwantto be thisspecial someone.The use of the phrase ‘naked
bits’encouragesthe readertoreadthe article asit issomethingtheyshouldnotreallytalkaboutat
theirage but theircuriositychallengesthem.Thissell line makesthe readerthinkaboutpersonal
relationshipsandallowsthemtoescape fromtheirlifeandthinkwhatitwouldbe like tobe one of
theirgirlfriends.
The use of a quotation“ I wedon myhamster” inthissell line isusedtorelate the readerandmake
themfeel thattheywantto knowthe full story.‘Shocking’make the readerinterestedsotheywill
buythe magazine toreadabout it.The target audience wouldfeel asif theyneedtoknow the full
storyof the hamsterissue asit isnot a normal thingto do. The audience will alsobe surprisedbythis
shockconfessionandwill wanttoknowthe full storybehindthe situation.Thisisaneffective pull
quote to use forthe youngtargetaudience astheywouldfindthisfunny.
‘Exclusive’isusedinthisline atthe bottomof the page to tell the readerthisisonlyavailable in this
magazine.Thismakesthemwanttopurchase it so theycan readthe contentbefore the nextissue is
released.
The barcode andprice is locatedhere inthe bottomrightto be hiddenandnot putthe readeroff
before theybrowse the frontcover.Thissalestechnique allowsthe readertomake theirmindup
aboutthe contentbefore the price of the magazine.

8. Thisclothingarticle article isforthe slightlyoldertargetaudience.‘Fromunderafiver’wouldmake
themwantto lookat these cheapfashionable outfits.The price tagon thisarticle showsthe reader
that theyare able tohelpthemfindfashionable clothesforreallycheapprices.Thisallowsthemto
save moneywhichtheycanuse to buy otherimportantitems.Thisarticle isforisfor the reader's
entertainmentandinformation(blumerandkatz).
The coloursof these sell linesatthe topare usedto standout to the audience.The use of different
coloursstandsout on the background.The backgroundusedisclearand so iseasyto read off.The
use of the work‘X-Rated’makesthe readerwanttoread the article.The boldboxesaroundthe sell
linesare make themstandout andalso relate tothe target audience.Inschool,the targetaudience
usesroutinesandboxestostandout andto show their boundaries.The boardersusedalsohelpsthe
readermaintainattentionasitkeepsthemattractedwiththe brightcolours.
The main image usesthispose andbodylanguage tomake the readerfeel likeitistargetedtothem
(directAddress).Thisisthe usual kindof image usedandisexclusive topopmagazinesonly.The
highkeylightingusedistomake the image standout fromthe rest of the page.The hairand
makeupmake herlookglamorouswhichwill attractthe attentionof the targetaudience.Noprops
are usedinthisimage buther smile isusedtocatch the reader'sattentionwithherperfectteeth,
thismakesthemfeel asif theyare beingdirectlytargeted.
The main sell line isboldandinstandoutfont.The colourpinkrelateddirectlytothe female target
audience andwouldmake themwanttoread on.The word‘why’isusedto entice the readerand
makesthemwantto knowwhat happened,thisisuseddeliberatelytomake the readerpurchase
the magazine.The use of thisfontusedis to catch the attentionof the reader.The fontis boldand
standsout on the backgroundwhichhelpsitgetnoticed.The blockoutlettersrepresenther
personalityasthe isa simple characterwitha rebellioussidetoher.Thisfontisnot commonlyused
inpop magazinesasitis not the mostgirlywriting,thisiscompensatedasthe sell lineisinbright
pinkwhichiscommonlyassociatedwiththe female genre.The line underneathitindicatestothe
audience thatheropinionswillbe exposedonotherartists,thisenticesthemastheywantto know
whatshe thinksof theirpopularfemaleartists.