The document analyzes newspaper posters and websites from several perspectives: - Newspaper posters and websites typically use a limited color palette including blue, red, black and white to identify the product as a newspaper and make key elements stand out. They also usually feature the company logo prominently. - Design elements like fonts, layout, images and composition are used in ways to effectively convey information to target audiences while drawing readers in and avoiding being overcrowded or cluttered. - Both posters and websites employ techniques like alliteration and varying font sizes to segment and highlight different parts of the content.

1. Deconstructions
By Rachel Black

2. Deconstructions for the Poster
of a Newspaper

3. Newspapers usually use their logo
at the top of the poster. By doing
this it allows the reader to know
which newspaper it came from.
Newspapers always
seem to use billboard to
show their posters, so it
could be a good way for
me to promote and sell
my newspapers.
The newspaper poster
has also decided to use
only a few words to get
their story across which
other newspapers do too,
as it allows the reader to
find out what has
happened quickly and
can make a quick
decision on whether it is
worth getting the
newspaper for that story.
The ‘Standard’ has also kept to a limited
colour palette so that certain things stand out
against the other without the whole poster
clashing or being too intimidating with the
amount of colours.
The colours that they have
used is blue, red, black and
white which are typical
colours newspapers use,
which could help the
audience identify which type
of product it is.
They have also used
alliteration, a language
technique, which may help
to draw readers into the
newspaper (poster) as this
is the technique that many
newspapers do to get their
audience to buy their
product.
They have also used
different font types to help
to make different parts of
the text to stand out, as it helps to break
up the poster.

4. This type of font may
appeal to the target
audience because it is
simple and could be
easily read from a
distance.
There has been no
image used of this
poster, which is fine as
the text helps to draw
people in, however I
believe that when
newspapers use an
image(s) it can help
emphasize who or what
they are talking about,
and so it can look more
appealing.
The main text has been
framed by a white
background, which in turn
has been given a blue
background. By doing this it
has made the whole poster
stand out, including the text
as it looks layered.
The composition as a
whole I like as it has used
most if not all of the space
available without making it
look to overcrowded by
information, however I
believe that an image of
the subject matter would
have attracted more of the
target audience.

5. Newspapers usually use their logo
at the top of the poster. By doing
this it allows the reader to know
which newspaper it came from.
Newspapers always seem to
use billboard to show their
posters, so it could be a
good way for me to promote
and sell my newspapers.
‘The Press’ has also kept to a limited colour
palette so that certain things stand out
against the other without the whole poster
clashing or being too intimidating with the
amount of colours.
There has been no image
used of this poster to go
alongside the text, which is
fine as the text helps to draw
people in, however I believe
that when newspapers use
an image(s) it can help
emphasize who or what they
are talking about, and so it
can look more appealing.
They have also used different types of font so
that the logo/masthead stands out against the
rest of the image.
The composition as a
whole I like as it has used
most if not all of the space
available without making it
look to overcrowded by
information, however I
believe that an image of
the subject matter would
have attracted more of the
target audience.
They have used a
building silhouette which
they have used on their
website page which
makes it link in with the
other products.

6. Newspapers usually use their logo
at the top of the poster. By doing
this it allows the reader to know
which newspaper it came from.
The ‘Daily Telegraph’ has also kept to a
limited colour palette so that certain things
stand out against the other without the whole
poster clashing or being too intimidating with
Newspapers always
seem to use billboard to
show their posters, so it
could be a good way for
me to promote and sell
my newspapers.
The newspaper has also
used a small image which
may draw people in.
They have also used
different types of font
which makes different
parts of the text stand out
well.
They have also used a white background
and a blue background layered on top
which again makes the text and the
poster stand out as a whole.
the composition as a
The amount of colours.
whole I like as it has used
most if not all of the space
available without making it
look to overcrowded by
information, however I
believe that an image of
the subject matter would
have attracted more of the
target audience.
However, the thing I don’t
like about this poster is
that it seems dark, there
isn’t really something that
grabs your attention.

7. Deconstructions for the
Website of a Newspaper

8. Font: It uses formal, yet soft font which could be because they have thought of their target audience and have used a text which
would appeal to them.
Text/Way it’s written: It is written in an informative yet casual/informal way as it is done in note form, using short sentences. This
may have been done to appeal to their target audience.
Colour: They have used the typical colours of a newspaper; blue, red, white and black which allows their readers to identify what
type of newspaper it is for.
Images: They have used a variety of shot types including extreme close ups and establishing shots which may suggest that when
creating a newspaper website you need to have a variety of shots as well as a variety of news topics. The shots have been done in a
way which makes the images look clear, professional and focused on the subject which draws the eye to the images.
Composition (overall design/layout): They have framed the page in such a way, in that the images and text stands out against the
white background, however this being said most of the page is centred around the main article and the hyperlink bar at the top.
However that being said the layout doesn’t seem to have any order to it as there is images and pieces of text all over the page which
makes your eye unable to rest on any thing specific.
Company Logo: The company logo/masthead has been used at the top of the page, as this is where they usually place it as it
allows their audience to know which website they are on.

9. Colour: They have again used the same colours which gives the website continuity.
Composition (overall design/layout): They haven’t used the same type of layout which
may make it confusing for their target audience, however that being said it may allow
their audience to know which page it is on.
Company Logo: They have again kept the logo in the same place which may help their
target audience which newspaper website page they are on.
For this website I like how they have ordered their news so that their audience can select
the type of news they want to read which makes it easier for them to read the news as
they won’t have to filter out what they don’t want to read.
Another feature that I like about this newspaper website is that when you are on a
Art&Ents it is highlighted in grey to know which type of news you have selected and
where you are on the website.

10. Font: They have used bold, soft types of font so that the page looks appealing to their target audience. If they hadn’t of done this it
may have looked harsh and uninviting to their newspaper readers.
Text/Way it’s written: it has been written in a way in which it is informative and yet is able to tell the basic storyline of an article
within a few words or sentence.
Colour: The newspaper website has used blue for the majority of the headlines, red occasionally to make important things stand
out, white as the background and black for the main bulk of the text. They may have used these colours so that their target audience
recognises the website to be a newspaper website as these are the colours they generally use as it appeals to their target
audience’s.
Composition (overall design/layout): I like the composition of this newspaper website as it breaks up the page, even on the front
page of what type of news it is using the bold tool as well as using a line to split the page up. However I still believe that just like the
previous newspaper website the page looks cluttered and unorganised as there is pieces of text, images and adverts everywhere on
the page.
Shot Used: For this newspaper they have generally used close up or medium close up shots which may be to imply that this
newspaper website is going to get up close and personal with their subject i.e. get a lot of information from their subjects.
Company Logo: the company logo or masthead has been used in the left hand side at the top of the screen as by doing this it
keeps to newspaper website conventions so that their audience know which newspaper website they are looking at.

11. Colour: They have again used the same colours which gives the website continuity.
Composition (overall design/layout): They haven’t used the same type of layout which may make
it confusing for their target audience, however that being said it may allow their audience to know
which page it is on.
Company Logo: They have again kept the logo in the same place which may help their target
audience which newspaper website page they are on.
Shot Used: For this page they have used different shot types compared to the front page as they
have used medium shots which may have connotations that the newspaper is going to take a step
back and deliver the news overall for that particular type of news.
Another thing I have noticed from looking at these website is that they usually have an advert above
the page itself which may be done as the newspaper needs to bring in an income other than the
selling of newspapers for example and so they have used because by doing this it gives the
advertisement a primary location as this is the first thing the audience see when they look on the
newspaper’s website page.

12. Font: They have used bold, soft types of font so that the page looks appealing to their target audience. If they hadn’t of done this it
may have looked harsh and uninviting to their newspaper readers.
Text/Way it’s written: it has been written in a way in which it is informative and yet is able to tell the basic storyline of an article
within a few words or sentence.
Colour: Unlike the other newspaper websites this website uses only red, black and white predominantly for their colour palette
which may have been done so that it stands out against the newspaper websites but it may also be that the newspapers are directed
at different audiences for their websites. Just like every other newspaper they have used a white background which makes the text,
images and adverts stand out against the rest of the page.
Composition (overall design/layout): I like the composition of this newspaper website as it breaks up the page, even on the front
page of what type of news it is using the bold tool as well as using a line to split the page up. However unlike the other newspapers I
like how this newspaper has decided to do it’s layout as it allows there to be a main image along with it’s text without it looking as if
there is if there is other articles on top of it, in short it looks uncluttered and organised.
Shot Used: In this newspaper website they have decided to use a variety of shot types including a close up, an establishing shot
and a two shot, which makes the newspaper website stand out as well as the images and articles themselves.
Company Logo: They have put the newspaper logo/masthead in the same place as the other newspaper websites which means it
keeps to the newspaper website conventions as it allows the reader to know which newspaper website it is on.

13. Layout: Just like the other newspaper websites they have again changed the layout of the web page, however it
still looks organised and still slightly looks like the layout of the home screen page.
Company Logo: They have again kept the logo in the same place which may help their target audience which
newspaper website page they are on.
Another feature that I like about this newspaper website is that when you are on a What’s On section it is
highlighted in red as though it is coming from the Sunderland Echo’s red background. They have done this so that
you know which type of news you have selected and where you are on the website.
Another thing which this newspaper website has used which the others haven’t is a black/grey background. By
doing this it looks unique and identifiable as their newspaper, which makes it easier for their readers to identity too.
Another thing I have noticed from looking at these website is that they usually have an advert above the page itself
which may be done as the newspaper needs to bring in an income other than the selling of newspapers for example
and so they have used because by doing this it gives the advertisement a primary location as this is the first thing
the audience see when they look on the newspaper’s website page.

14. Composition (overall design/layout): They have again used the bold tool and a line
across the page to break up the page for a new heading which helps to break up the
whole page and give the whole newspaper website continuity. Another thing which they
have kept for this hyperlink page is that they have kept the layout simple, ordered and
uncluttered which will be appealing to the readers eye. They have also used the same
colour at the top of the left hand side of the screen for the News hyperlink page for the
Sunderland Echo’s red background which I like as it gives the newspaper website
continuity but also because I like how it implies that the news is coming from/connected
to the Sunderland Echo.
Company Logo: They have also put the Sunderland Echo logo/masthead in the same
place as they did for the previous hyperlinked pages of this newspaper as well as in the
other newspaper pages which makes it consistent and a convention of the newspaper
website.