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Contents page analysis
- 1. Main Image: Themainimage on the contentspage isclearlyan enticementstrategyasthe model isanattractive womenwho isrevealingpartsof herbody,thiswill attractthe attentionof anyone whoisattractedto the model.Atthe veryleastthe readerwill see the image andbe intriguedasthistechniquewill attractthemto readthe magazine as theywill be interestedin readingon.Thistechnique basicallyexploitsthe sexual side of everyhumananditworksas it isa basic needandinstinct for everyhumanwhichisdescribedinMaslow’stheoryof needs. Inaadditionthe directmode of addressisusedtoentice the audience asthe model islookingatthe audience withaseductive lookwhichisclearlytoentice the readertoreadon. The mise enscene of the image isclearlyorganisedtoworktogetherwiththe backgroundcolourasthe model iswearingsimilar colouredclothing Target Audience: The target audience isclearlythe male audience asgenerallywomen wouldnotbe interestedinthis style of image.The image exploits the male gaze as most maleswill lookto the image ratherthan women.The image will mostly entice aman rather a womanso clearlythe targetaudience is a male otherwise the magazine wouldnotbe able to entice many others. Camera Shot: The camera angle andshot of the image isdone so we can see the model’sentire body.Thisis a technique toallowthe image to entice the targeted male audience toreadon throughthe magazine.If the camera angle wasa close up of the model’sface,thennot manyreaderswouldreadon as the image wouldnot entice the readertoread as there isnot muchbeing revealed. Colour Scheme:The colourscheme ismainlybaseduponthe style of the model or vice visor.The backgroundcolourmatchesthe colourof the model’sclothing whichenhancesthe magazines style andlook.Aswell the choice of the colourscheme allowsthe text to be easilyreadbythe reader whichallowsthe readertoeasily answeranyquestionstheyhave. Headlines: the headline of the contentspage ismade to standout, the white text on blackbackgrounddraws the reader’sattentionafter once they’ve hada pretty goodlookat the model.As the textiswhite onblack thenthe readerwill be able to readthe textfareasier. Overall,thiscontentspage uses the male gaze highlyas the maincentre price of the page ismade to attract the male’sgaze whichisused to entice the reader’sattentiontoreadon. Now as the textisverysmall,thistellsusthatthe model iswell knownas there isno introductionsandthe textdoesnotcentre onherbut side-lined.Asthere isnointrothe model mustbe well knownandgoodenoughtoentice the readerstoreadon throughthe magazine,thistechnique isveryeffective inthe worldof musicmagazinesbutinsixthformI believeitisnotso thistechnique will notbe able tobe usedby me inmy final product.
- 2. Main Images: Themainimagesthatappear onthe magazine are all the same size butthe use of mise enscene inthe imagesis whatdraws the reader’seye tothe ‘main’image onthe page.The topleftimage iswearingabrightwhite shirtcomparedtothe othermodelswhoare wearingdarkerclothing,this choice of propsandclothinginthe image matchthe colourscheme of the contentspage.Thisshowsthe readerthat thisimage isthe ‘main’image andthat itshowsthe readerwhois goingtobe mentionedinthe magazine thusenticingthemtoreadon. As well the image isamid-shotthatbringsequalitytothe readerand the image as the model inthe image isverystylishandneatwhichismainlyperceivedas a verygoodway to lookintoday’s societysothe readeris thenenticedtoreadon as theywill begintothinkthatthe magazine containsdetailsonsalesor informationaboutstoresthatsell thissortof ware.So throughthe mise enscene the ‘main’image islinkedinwiththe style of the page andattracts the reader’sneedtoknowmore about‘lookinggood’asthismusicmagazine isclearlylookingatfashion as well asmusic. Direct Mode of Address: All the imagesonthe contentspage have modelslookingdirectlyat youwhichare a technique to entice the reader.The models that lookgoodare looking straightat you whichbrings allure orenticinglookwhich makesthe readerwantto read on throughthe magazine butit isthe mid-shotthatenhances the enticinglookasit makesthe readerbelievethatcouldlook thisgood. Headlinesand ColourSchemes:The headline isakeyfactorin keeping the style of the musicmagazine as it isa trademarkforthe magazine but alsoto readersas thisheadline has appearedinthiswayon everysingle magazine theyhave produced.This helpsmake the readerfeel more comfortable astheysee familiar sightswhichwill make themfeel comfortable aboutwhattheyare reading.Inaddition,the colour scheme the headlinesandtexthave usedare enhancingthe lookof the magazine asit isblack textonwhite whichisclearlythe colourscheme of the magazine.The colourscheme usedbythe headline sisnotonlyfor keepingthe style of the magazinebut alsofor practicality. The blacktextis easyto see bythe readerso the text and informationiseasilytakenbythe readerwhichmakesthe readerable to see keystoriesandanswertheir questionsfaster. Advertisement: Atthe bottom of the page there isan ad for the magazine’swebsite which enhancesthe magazine’sbrand and customersasit widensthe reader’s accessto exclusive stories.Thisisa technique used by the magazine toretainand capture more customers/readersona differentplatform. Furthermore,the technique here isadvertisesmore informationontheirwebsite than theycouldintheir magazine sothe readerwill go to the website andthe magazine will make statements sayingthat the exclusivecanbe onlybe found‘inthisweek’s issue’. Adssuchas thisare commonin mostmagazinesand commonlyfoundonthe contentspage as itis one of the firstpagesthe readerwill see and readso the ad will mostly be read bythe majorityof the viewership. Overall,the magazine contentspage uses mise en scene,props,adsand the continuoususe of the magazine’scolourscheme toentice the readerto readon throughthe basichumanemotionsof need,curiosityandgreedasthe anglesof the mid-shotandthe mise enscene isa lure forthe readersto believe theycouldlookthisgood.This enticesthemtoreadon throughthe magazine. These techniquesusedare veryeffectiveas throughsimple editingorthe cleverthinkingof the strategyof whatthe modelsare goingto wear whichenticesthe customerinmore waysthan one. These techniqueswill have tobe usedinmy final productas theyare cleverandveryeffective inwhat the magazine setsoutto do,entice readersto readand attract more readersto the musicmagazine. Target Audience: The target audience here isclearlythe male audience asthe modelsonthe page are all male.Asstatedbefore,the magazine almostluresthe male audience whoare interestedinhow theylookas the modelsare well dressed.A female wouldnot generallybe enticedtoreadthrough these meanssothe male audience whotry to lookgoodare the primaryaudience of the contents page.
- 3. Main Image: Themainimage isthe drummerfroma featuredband whichshowsusthat the band may be knownforepicdrum solosor massive rock musicfeatureslike drumsolos. As the mainimage iseditedtobe in blackand white,thistellsusthatthe bandhe belongstomaybe alternative or rock in theirmusicgenre. Furthermore,youcouldgetthe feelingthatthe bandisrock or alternative fromthe mise enscene of the image as the drummeriswearing a cap pulledbackonhishead.Thisis not a commonstyle fora mainstream singersothisleadsto the reader thinkingthatthe bandcouldbe alternative orrock.Aswell,the main image istakenat a lowangle shot froma distance whichshowsusthat the drummercouldbe verytalented and lovedforthisreasonwhichcan leadto the assumptionthathe isvery well knowntohisfansand that he couldbe above us and manyother musiciansatwhat he does. Article Title: Asthe article title isinlarge and above the mainimage,itimmediatelytellsthe readerthat the twoare relatedandlinked together. Inaddition,the article title gives enoughinformationtoconfirmthe reader’s questionsbutitalsointriguesthemheavilyas there isno explanatorytextgiven.Astheyare intriguedandcuriousof the magazine theywill readon. ColumnEffect: The smaller setimagesbelowthe main image helpstocreate an organisedfeel thatthe page is setup ina column.Thishelps create an aestheticfeel tothe page as the readerwill feel more comfortable readingit and the page won’tseem disorganisedorall overthe place to the reader. Headlines: The headlines alongwiththe page numbers use the same colour scheme and fontwhichkeepsthe continuityof the magazine style.Thiscreatesa better lookto the readeras the magazine keepsitsstyle all throughthe magazine which makesthe readerfeel more comfortable asthe magazine isnot shakingthingsupat everyturnof the page. Direct Mode of Address:There is no directmode of addresson this contentspage as the drummeris lookingawayfromthe camera.This reinforcesthe lowangle shotof the image that the drummerisabove us on musical talentconcerningthe drums.The smallerimagesatthe bottomof the page use directmode of addresswhichlevelsthe unequal feelingof the mainimage.The side imageshelpmake the magazine feel more openand comfortable tothe reader. Background Colours: The backgroundcolouriswhite so that the page numbersand textstandout more.This makesitfar easierforthe readeras there isso much on the page buttheyare able to findwhattheyare lookingfor easilywithoutwastingtoo much time lookingthrough all the texton the page.The backgroundcolourbeing white alsoappliesmore emphasise onthe imagesas theystandout more to the readeras theyare the only objectsonthe page providing real coloursto the page. Overall,Itrulylike thisdesignasitappliesmore emphasise onthe imagesonthe page andallows the textto be easilyreadbythe reader.The magazine’scontentspage designalsogivesthe readerwhathe/she wantsuponfirstlookasthe page numberswithboldtextandclearlyread able onthe imagesallowsthe readertolookonly for secondsandanswertheirquestions. This designisveryeffective atmakingiteasierfor theirreaderstoread theirmagazine andlook aestheticallypleasingatthe same time. Target Audience:The target audience here isgenerallythe fanbase of the featuredbandsasthe mise enscene enticesnoone butthe fansof the featuredbands. Denotation: The denotationof thiscontentspage isthat the page isabout alternative/indie rock bandswhichcan be concludedthroughthe imagesof the contentspage. Connotation: The connotationis that thiscould be an exclusive interviewinside the magazineas there isa lot of emphasis onthe drummerwhich isconcludedfromthe article image andtitle and howthe dominate the page.