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HOW DOES YOUR MEDIA
PRODUCT REPRESENT
PARTICULAR SOCIAL GROUPS
?
By Idia Igiehon
AGE
The ‘clean’ and professional theme my magazine
had could be said to represent the demographic
as it seems more appeaseable and easier to read,
which could suggest that the magazine is aimed
towards older audiences around the age 18-30.
This is understandable as the lyrics and topic
subjects can be mature and targeted for he pacific
audience.The colour scheme of the
magazine can also
represent the demographic
as the dark colours
connote seriousness and
professionalism that
younger audience might
not find so appealing.
However the models I used
were teenagers so it could
be argued that the
magazine is aimed
towards a younger
GENDER
I believe that my magazine conforms to the conventions towards the
demographic of hip hop music, that the magazine is aimed towards
males. The dark colours and the overall theme I used for my
magazine share very masculine undertones. However, it could be
argued that the product is aimed towards both genders; the models I
used
(both male and females) were
very attractive and there are an
equal number of male and
females models which could
appeal to all genders.
Furthermore, this could link to
the fact that this genre is
mainly male dominated as
there is only one female model
in my magazine.
ETHNICITY
I think that overall my magazine
conforms to the conventions for
ethnicity. The colour schemes, themes
and featured articles and stories are
similar to hip hop magazine which are
targeted to African audiences.
However, professional magazines such
as XXL feature artists who are African,
which my magazine conforms to but
does subvert to the stereotype that
only African people listen to hip hop as
some of the artist mention within my
magazine are not African or full
African.

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Question 2

  • 1. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS ? By Idia Igiehon
  • 2. AGE The ‘clean’ and professional theme my magazine had could be said to represent the demographic as it seems more appeaseable and easier to read, which could suggest that the magazine is aimed towards older audiences around the age 18-30. This is understandable as the lyrics and topic subjects can be mature and targeted for he pacific audience.The colour scheme of the magazine can also represent the demographic as the dark colours connote seriousness and professionalism that younger audience might not find so appealing. However the models I used were teenagers so it could be argued that the magazine is aimed towards a younger
  • 3. GENDER I believe that my magazine conforms to the conventions towards the demographic of hip hop music, that the magazine is aimed towards males. The dark colours and the overall theme I used for my magazine share very masculine undertones. However, it could be argued that the product is aimed towards both genders; the models I used (both male and females) were very attractive and there are an equal number of male and females models which could appeal to all genders. Furthermore, this could link to the fact that this genre is mainly male dominated as there is only one female model in my magazine.
  • 4. ETHNICITY I think that overall my magazine conforms to the conventions for ethnicity. The colour schemes, themes and featured articles and stories are similar to hip hop magazine which are targeted to African audiences. However, professional magazines such as XXL feature artists who are African, which my magazine conforms to but does subvert to the stereotype that only African people listen to hip hop as some of the artist mention within my magazine are not African or full African.