The document discusses how the magazine represents different social groups through its design and target audience. It aims to target both male and female readers aged 14-25, as this genre of music appeals to a wide demographic unlike more niche genres. The cover features an average-looking young male musician to represent the indie/rock genre without sexualization. It targets middle-class young adults and teenagers as its primary readers since they are most interested in music and have disposable income. However, it only represents the white ethnicity common in the music industry and could improve on diversity.