The target audience for the media product is teenagers and young adults aged 16-30. Both male and female will be targeted as hip hop magazines typically feature content for both genders. The product aims to target all races and ethnicities interested in hip hop. The target socio-economic group is people in categories C2-E, such as young adults in low skill jobs or students. Psychographically, the target audience includes mainstreamers who follow trends and explorers who seek new things, as these groups contain younger audiences interested in hip hop artists and content.

1. 4) Who will be my target
audience for my media
product?
For these two questions, I have talked about who I am aiming my product to

2. Who will be my target audience for
my media product?
My audience
I have looked at both the demographics and psychographics of
the Hip-Hop genre, in order to specify who my target audience
will be. I have taken into account many different demographics
which will potentially be my audience.

3. age
I decided to aim my media product to teenagers and
young adults (16-30). I believe that the Hip-Hop genre
is mainly focussed on by the younger generation so
thereby making my product aimed for young audiences
will be acceptable as the current conventions show us.
Generally, the artists placed on the magazine covers of
the Hip-Hop genre tend to be young which gives the
young audience something to relate to.
The artists are really common ones which young
audiences will listen to. For example, Chris Brown and
Drake will be listened to by teenagers and young adults
As I am in this age range, I believe that I will have a good
knowledge of what people my age will expect to see in a Hip-
Hop magazine, so I decided to aim my age at one I feel
comfortable

4. GENDER
As far as gender is concerned, I aimed my media product
to both genders as the common magazine conventions
show this. In all of the Hip-Hop magazines I have
looked at, they all contain information for both
genders.
As we can see, the magazines always have either male or female artists which
consist inside. Here the main protagonist is female, whereas in general a male
is the main image. We also see male artists along the top, which show there is
no sexual inequality within Hip-Hop magazines.

5. Race, ethnicity
I wanted to aim my product to all races and ethnicities
because I believe the demographics of these categories
will not impact the Hip-Hop genre. So all religions,
nationalities and races are targeted by my product.

6. Socio-economic
grouping
According to the
social-economic
grouping, my media
product mainly targets
people in the people in
the C2-E category.
The reason for this is
because young adults
will be related to low
skill jobs and also
students.
My product however can appeal to any of the
groups. The price tag of the magazine doesn't
impact any of the groups to much, meaning anyone
can buy my product if they have an interest in the
content.

7. Interests
This mood board are some things in which my target audience may be
interested in.

8. PSYCHOGRAPHICS
In terms of the table
on the right which shows the
Psychographics, my target
audience will be the
mainstreamers. This is purely
because they tend to follow
the trend and keep up to date
with new things.
Furthermore, mainstreamers
also value money family
brands which mean they like
to be classy. I will however
also aim my product to the
explorers, and this is because
they tend to be younger
audiences who seek things a
lot.