The primary audience of Cosmopolitan magazine are white, British women ages 17-25 from socio-economic groups A-C2 who have disposable income. The magazine targets "aspirers" who value social status, materialism, and image as well as "explorers" who seek discovery and individualism. While the main demographic is young white women, the magazine aims to welcome secondary audiences to increase readership and profits without specifically targeting other ethnicities or representing them on the cover.

1. Who are the primary and secondaryaudiences?(Commenton
demographics,psychographics, socio-economicgroups and geo-
demographics.

2. The magazine I have chosen to analyse for this question is Cosmopolitan which
although isn’t a regional magazine, will give me a deeper understanding of how
magazines target certain audiences through use of language, style, and imagery which
I feel will be highly beneficial when deciding what the main audience for my magazine
will be and how I will present this through use of techniques. In regards to audience
demographics, this magazine is primarily targeted at white, British women as the
woman featured on the front cover is Paloma Faith who is white and British, hence
attracting a certain audience. Cosmopolitan is predominantly aimed at females
specifically, following the common stereotype that women like fashion, men, makeup
and appearance in general. Though, they primarily target white women, they have
ensured that any secondary audiences feel welcome; maximising potential audience,
therefore money. This cover targets people of white origin, as the female used in a
positive manner is white; this would not primarily attract people of other diversities, as
they cannot relate to the cover star. The social grade is A-C2, as the audience need to
have a disposable income to indulge in luxuries such as this magazine. The feature
represents the target audience in a positive way, of which they are pleased with and
feel as though the magazine represents them correctly; therefore the features are able

3. to attract the correct audience demographic. It is clear to see what the primary target
audience for Cosmo is, due to the fact that when targeting audiences, stereotypes are
used to widen the
variety of readers. The
psychographic profile
which Cosmo targets is
aspirers who seek social
status, materialism, are
orientated to image and
interested in fashion,
who are typically young
people. Aspirers are
likely to be interested in
this magazine due to the
high fashion contents;
Cosmo are renowned to
be a magazine focused
on fashion and
appearance. Another
psychographic group
that would read
Cosmopolitan is
Explorers who seek
discovery, energy and
individualism and are
typically students. The
demographic age for
cosmopolitan is 17-25
and therefore students will likely read Cosmopolitan as it is a fun and energetic,
enthusiastic magazine which Explorers seek.