2. INTRODUCTION
Hello, my name is Hayley and I’m here today to
convince you that my ideas for a new
magazine fit your brief and present the best
solution for your organisations’ needs. I hope
that you agree with me in believing that my
magazine is unique and will help assist your
regional newspaper into gaining more
recognition in areas maybe not reachable
without my help.
3. MY BRIEF
“You have been commissioned by the Northern
Echo to produce a new magazine or
newspaper product. Your product could be in
any style or genre but it must be self financed
through sales or advertising. You must also
produce your magazine for a specified
audience segment within the 16 to 25 age
group”
4. How I intend to meet my
briefIn order to meet the brief that I have been set I have
done the following things-
- I have created a magazine that is suitable for the
C2DE audience of which the Northern Echo have.
- Created a magazine on a budget quality, this is in
order to meet the needs of my target audience
although still employing high quality qualified
journalists and staff.
- Created a magazine aimed at taking a gap year
and festivals which is an important topic for
people within my TA of 16-24.
- Chosen a magazine of which there is a gap in the
market for.
- Made a magazine of which is self financed
through sales and advertising.
5. Why festivals and
travelling?
- I have experienced festivals several
times and also spent my summer
working abroad which allows me to
withhold a lot of information.
- The fact my magazine is written about
things I have experienced allows the
magazine to be written in so much
detail and personal experiences again
opening up a gap in the market.
- I tend to read NME which allows me to
understand the way In which articles on
things such as music are written.
- Current magazines aren’t personal and
as informative as mine which interests
my target audience.
6. AUDIENCE
profile
- Mixed gender
- Age 16-24
- C2DE socio economic status
- Educational status- college to
work.
- Buying behaviors – magazine
priced £2.
- Usually on a low income if
employed hence being able to
relate to the lower price.
7. Other things to
consider
Secondary
audience- Secondary Audience is people whom of which usually read the
Northern Echo and are reading my magazine due to the fact it is
included.
- In order to also meet the needs of the secondary audience there
must be….
- No taboo language
- No nudity
- No inappropriate content
8. HOW I CAN TAILOR
TO MY AUDIENCE
Use colloquial language as well as formal to relate to young
audience.
Have a price my audience can afford.
Use young models of whom my audience can relate to.
Balanced text to image ratio.
Use youthful and exciting stylistics
9. Other things to
consider
The IPSO regulate certain rules
that journalists must oblige by
to protect the welfare of
others. After researching into
this and looking further into
matters such as accuracy,
harassment, children and
discrimination I decided to
come up with 5 golden rules to
follow to ensure I never broke
any of these.
10. GOLDEN RULES
1. MODELS. I will ensure each model used within my
magazine will sign a model release form meaning I
have rights to publish photos of them.
2. THOROUGH FINDINGS. I will work hard in ensuring
that each article is as accurate as possible, all
information must be correct therefore I cannot be
faulted on any inaccuracies.
3. INFORMATIVE. Working hard to ensure my magazine
will be incredibly informative and interesting to
make it individual.
4. OPEN MINDED. Looking at stories from other
peoples perspectives, questioning things such as
why are they publishing this story, how will it
benefit me, this ensures its incredibly thought
about and structured.
5. SUBJECT GUIDING. This means journalists with
specialist topic areas or more tips and advice on
subjects of which they know a lot about are able
to publish sometimes. This is good as my personal
opinion will be a strong factor within my
magazine.
14. fonts
MASTHEAD FONT: All rights reserved
SELL LINE FONT: AVENIR
HEADLINE FONTS:A little sunshine
15. CK UP NUMBER 1.
Responses were
positive on this
section of my DPS
Positive feedback again on
the fact there are three
pictures lined up
At the beginning of my DPS.
Negative
feedback on
the length of
the
paragraphs.
Positive
feedback on
the fact you
can identify
the genre of
the article by
the images.
Positive feedback on the fonts
16. MOCK UP
NUMBER TWO.
Positive
feedback
on the
length of
paragraphs
Positive feedback
on the direction
of the images
and the fact
they're on a
slant.
Positive feedback on the borders of little tents.
Negative feedback on the colour of this
advert as the black could fade into the
background and not be recognizable.
Positive
feedback on
the colors
of the DPS
as they're
associated
with
content.
