2. My chosen target audience is females around 16-22 but I feel that it is a magazine that
potential readers could pick up if they were interested in it. I feel that the genre and style of
my magazine is very contemporary and therefore appeals to my targeted demographic who
want up to date information on mainstream music. I targeted this certain audience as I feel
that with this demographic I new what they would want/expect to see in a mainstream
magazine. I also chose the age group of 16-22 year olds as I decided to target a social class
of C1/C2 as it is the social class that most students would be in. The type of social group I
have chosen, I feel, is reflected within the magazine articles in the magazine and the colours
that I have used. These areas were also discussed in question two.
Social Status Table:
A Upper middle class. High managerial, administrative or
professional job employment
B Middle class. Intermediate managerial, administrative
or professional job employment.
C1 Lower middle class. Supervisory or clerical and junior
management administrative or
professional job employment.
C2 Skilled working class. Skilled manual worker.
D Working class. Unskilled manual worker.
E Casual/Lowest grade workers. Pensioners and others who depend on
the welfare status for their income.
3. If I were to create a reader profile for my magazine
then I would probably use NME’s reader profile as
inspiration as I like the layout of it and I would
want my reader profile to look as full and busy as
NME’s does, also I feel that they have targeted the
audience well and this could help me decide what
to and what not to put on my reader profile.
As we created a reader profile in the planning and research
I feel that my new reader profile for my end product would
be very similar to the other.
If I created a new reader profile then I would make sure that my theme colour run through it so
that my house style is kept as a feature throughout, for example I would put features such as
make up, shoes, bracelets, laptops, hand bags and phones on my reader profile (like my planning
and research reader profile) as I feel this targets my C1/C2 student audience well, I would also
put some clothes shops on the reader profile as this also suites my female audience well. The
type of audience I was trying to recreate was a very girly market because of my aim at a female
audience.
4. In relation to my target audience I carried out a focus group which contained one female who
new the genre really well and two males who preferred other genres to mainstream, this
helped me chose an audience as it became clear from my own research that females were a
lot more interested in the genre. The males in the group stated that they probably wouldn’t
pick up a mainstream magazine; this prompted me to have and all female audience.
I did some photography research to help me figure out what kind of style images are put in
and what audience would like to see in the magazine. I also looked at things that I thought the
audience may like to go in the magazine, things like researching celebrity fashion, colour
schemes and examples of mainstream magazines to help me find out more about what the
audience would like to see.
Link to Focus group
https://www.youtube.com/watch?v=FVHsN5eEsI8
