Pitch for new magazine

1. UNIQUE MAGAZINE
Hello my name is Sarah Ingham and I’m here today to
convince you that my idea for a new magazine fit your
brief and present the best solution for your
organisations’ needs

2. MY BRIEF
“You have been commissioned by the northern echo to
produce a new magazine or newspaper product. Your
product could be in any style or genre but it must be self
financed through sales or advertising. You must also
produce your magazine for a specified audience segment
”
within the 16-25 age group

3. HOW AM I GOING TO MEET THIS
BRIEF?
oThe design of my magazine will have to appeal to the young
audience and attract them to read the magazine.
oThe Northern Echo is part of the community so the magazine w
so it doesn’t offend.
oIt’s a local magazine so it has to support the community in its
positives of local events, local people and successes within the c
o High standards of journalism will have to be used, to keep up
The Northern Echo – well researched content to put into the arti
ABC1 audience
oAs its self financing, advertising will have to be included in the

4. HOW CAN I MAKE IT SUITABLE FOR THE
AUDIENCE?
CONTENT
BE
ACCURATE
INTERESTING,
ORIGINAL
CONTENT
MAKE IT
RELATABL
E
NO
INNAPROPRIATE
CONTENT
USE SIMILAR ELEMENTS
FROM MAGAZINES THAT
ARE POPULAR WITH MY
AUDIENCE
TRENDY,
UNIQUE
FONTS

5. GENRE
RESEARCH
• My magazine is a Womens Lifestyle Magazine called
“Unique”
• I chose this genre because I am familiar with it.
• My USP- unlike other womens lifestyle magazine that purely
base their content on fashion and beauty my content
focuses on real, important current issues that affect
audience.
• I got my ideas for the content for my magazine from current
popular issues that affect the audience, for example the
increase in University fees and the rise in technology.
• I also got an idea from a subject I am taking at A Level, “Do
we speak another language”
• Doing genre research has allowed me to learn more about
how womens lifestyle magazine use different elements of
the magazine to intrigue and interest their audience. In
particular…

6. GENRE
RESEARCH

7. Company Magazine
Slang
The collage of
images
The way important text is

8. Glamour Magazine
Rhetorical
question use
The topics discussed
are more human
interest articles
which I want my
magazine to contain
The use of the
first personal
plural pronoun
“we”
Opinions
The use of

9. HOW WILL “UNIQUE” BE DIFFERENT? …
How will it be
different from
Glamour?

10. THE AUDIENCE
• My audience are 16 to 21 year old females
in the tribe “trendies”.
• I chose this particular tribe because they
want to know the latest trends.
• Their interests help me with advertising
• I have chosen an audience in
socioeconomic groups ABC1. This is
because I can use higher end
advertisements in the magazine as these
socioeconomic groups will be afford the
products advertised.

11. MOCK UPS

12. All four interviewees said this was
their favourite mock up. This is
because they prefer the layout.
“Include more
“Change the kicker
design”
images”
They also prefer a
large image in the
article to balance out

13. “Don’t use as
The most common answer for
much variety
“What’s your favourite part of the of colour – it
article?” was the title design.
is too
“Use more columns They also liked the colour
distracting”
to have more
use describing them as
structure in the
“girly” and they also liked
article and space it the fonts as they are “bold”,

14. WHICH MOCK UP WILL I USE?
• I will be using mock up 1 for my
magazine
• This is because it received the
most positive
feedback
• It is also my personal favourite
IMPROVEMENTS TO BE
because
MADE…it the most creative and
I think
appealing the pale pink coloured kicker to a different
• Change
colour because light pink on a white background is
difficult to read
• Include a different texture for the kicker because it
will make it stand out more and will add more
creativity to the layout.
• Add another image to make the whole layout look
more interesting and adding just one more won’t

15. COMMERCIAL VIABILITY
TOTAL EXPENDITURE
TOTAL PROFIT
£1,560.00
Editorial
Personnel
Equipment
£932.00
£4,374.40
£4,230.00
£5,287.44
Advertising Income
Sales Income
Printing
£ 9517.44
£ 6866.40
=
£2651.04
PROFIT

16. Why a profit???
o I have gained so much of a profit because I decided to
charge 12p per copy sold.
o I decided to charge this because on a Saturday (when
my magazine will be sold) the Northern Echo charges
o more.... it I believe that I
Therefore
should receive some of the
profits as my magazine will
be sold alongside the
o This 12p will not be added to
newspaper.
the price the Northern Echo
has, it is included in the original
price.

17. Distribution method
o Selling it as a supplement but in the design/quality
of a free to view magazine
o Best of both
methods =
Better quality magazine as its similar to
the free to view magazine “Darlington
Together”
Selling it as a supplement will be
beneficial because of the Northern
Echo’s high readership.
Cost effective compared to other
strategies

18. PRINITNG
o My magazine is 16
pages long
o In total I will be printing
44062 copies of my
magazine to support the
readership The Northern
Echo has
o The areas I will be distributing it to are :
Darlington
Bishop
Auckland
Durham
Crook

19. The pcc
• The PCC stands for the
•
•
•
•
Press Complaints Comission
It’s a commission built up of
editors and ex editors of
newspapers
They deal with the complaints
made about the public about
editorial content
Investigated under the editors
code of practice.
Set of rules the editors of
newspapers and magazines
have to follow

20. The codes
o In order for my magazine to be successful and not
offend the public, I must follow these rules…
• BE ACCURATE
• RESPECT
PRIVACY
• DO NOT HARASS
• DO NOT
DISCRIMINATE

21. My product
Front
Cover
Imagery – Ideal, relatable, positive
Layout – creative but not distracting
Colours – black and white image, pastel pink text
colour to stand out. Keeps a girly brand.
Language - command and question headlines used.
Contents
Page
Imagery – Ideal, relatable, positive
Layout – simple, creative background use, imagery
Colours – pastel, girly, bright, subtle, positive
connotations
Language - reward, question and command
headlines, 2nd person narration use throughout.

22. My product
ARTICLE ONE – Are
You Chained?
This article discusses the rise in
technology and the physical and mental
health effects it has on young people as
well as the rise in cyberbullying
Tone – serious, informative
Imagery – symbolic
Layout – 3 columns, break out
boxes, different
textures/backgrounds, text ratio heavy
Colours – pastel, girly, subtle
Language - second person, facts and
detail given, informative

23. My product
ARTICLE TWO – Is money
affecting your future? rising university
This article focuses on the topic of
fees and whether or not it’s affecting young people’s
decision in Darlington whether they want to go to
university or not.
Tone – serious, informative
Imagery – realistic, window to the
future self
Layout –more structured, 3
columns, simple, text ratio
heavy, different backgrounds
Colours – pastel, girly, subtle
Language - second person, emotive

24. My product
ARTICLE THREE – Do we speak
anotherfocuses on the differences in male and female
This article language?
language and whether or not theories are supported in
Darlington that state men and women have a difference
in their every day language.
Tone – less serious, informative, less
formal
Imagery – tells a story, realistic
Layout –creative, unique, image ratio
heavy, different backgrounds used
Colours – pastel, girly, subtle
Language - second and third
person, sociolect use

25. Colours and font
o Throughout my magazine, pastel colours will
be used…
o I will be using creative fonts In the magazine.
Handwriting fonts will be used to add more creativity to
the magazine…

26. Any
Questions?