The document proposes a new alternative lifestyle magazine called UNZIPPED targeted at 16-24 year olds. It will be financed through advertising and distributed free with the Northern Echo newspaper. The magazine will focus on music, art, fashion and creative content geared towards its target audience. It will stand out from competitors by having a more serious tone while maintaining an engaging style. The business plan estimates the magazine will turn a profit from advertising revenue.

1. UNZIPPED
A bra nd n ew al te r n ati ve li fe st yle ma ga zine
for all 16 to 24 year olds with edge!

2. The Northern Echo
“ You have been commissioned by the Northern Echo to produce a new magazine or
newspaper product. Your product could be in any style or genre but it must be self-financed
through sales or advertising. You must produce your magazine for a specified audience
segment within the 16 to 25 age group.”
Client Limitations
• No taboo language
• No inappropriate images
• No financial strain on the magazine
• Local models and advertising

3. 1. Accuracy – must make sure everything that is printed is accurate and that the readers
aren’t getting false information.
2. Children – under 16’s can’t be photographed or interviewed without parental consent.
3. Privacy – respect people’s privacy.
4. Discrimination – don’t discriminate against anyone when writing about them, this could
be to do with race, disabilities etc.
5. Intrusion into grief or shock - be aware that what you print doesn't’t affect someone
that it may shock or cause them grief.

4. Hello!
My magazine is called UNZIPPED. It is a new magazine for males and
females across the north east aged 16 to 24! The magazine will focus on the
genre of alternative lifestyle. I am here today to convince you that my
product is the best for your organization!

5. •
•
•
•
My magazine will be financed through advertising income.
There will be space for a magazine like mine on the market, which I have
discovered through genre research, it will be different and like no other magazine
out there at the moment.
I will be doing audience research so that I know my magazine will cater for my
primary audience.
I have considered that my magazine will be given out with the northern echo, this
means that I will be keeping to certain limitations and making sure it is suitable for
everyone to read including my primary and secondary audience.

6. •
•
•
•
•
Age – 16 to 24
Gender – male/female
Status – working/not working and in
education
Style – alternative
Socioeconomics – C1 C2 D and E

7. •
•
•
•
•
Age – all ages
Gender – male/female
Status – working/not working/ in education
Style – all styles.
Socioeconomics – C1 C2 D and E

8. HOW WILL I APPEAL TO MY AUDIENCE?
Similar aged models - relatable
Inviting imagery
Evenly split image to text
ratios
creative

9. My magazine will focus on music, art, fashion, photography, and my audience.
Creative imagery
One main image
Headers posing enigma

10. Image layout – collage
style, different, alternative
Bold header – unique layout
Branded
fonts
Sub header
uses enigma
and lets us
know what
the article is
going to be
about, giving
the readers
insight.
Article is set out in a alternative
way – 3 columns a page
various colours
used, wider
audience
Article stands out over
imagery, creating contrasts
and showing its important

11. Focus group feedback:
SUCCESSFUL:
IMPROVEMENTS:
•
•
•
•
•
•
Colour use
Image to text ratio
Images
Fonts
article
Add more
primary colours
SUCCESSFUL:
IMPROVEMENTS:
•
•
•
•
•
•
Images
Article
Quote Inserts
Colours used
Article length
fonts

12. This magazine will have…
•
•
•
•
•
•
16 pages
Front cover
Contents page
Dps1 –What do your tattoos say about you?
Dps2 –Do it again
Dps 3 – Can you define beauty?

13. • Font – bold and in capital letters.
• Colour – primary colours.
• Layout – image to text ratio will be
split, border around each article.

14. HOW WILL MY MAGAZINE BE DIFFERENT?
My magazine will explore different issues compared to dazed and
confused, it will be a alternative lifestyle magazine but unlike any other.
• There will be more serious articles
• A chatty atmosphere and tone within articles
• Fashion ,where to buy clothes in the local area
• The name – The name is unusual and different so it fits with the genre
of an alternative magazine. – You are unzipping the magazine and
finding out what’s inside.
• USP - edgy style, relatable to the audience. Providing them with
articles that they can do something with.it will inspire and interest. It
will encourage the audience to think in even more different
ways, which I think they will appreciate as they are already do, they
are alternative.
• It’s local – this gives local business's a chance and interest to advertise
in this magazine because they will want to because it gets delivered to
every house in the local area.

15. BANNER GIVES
INSIGHT AS TO
WHATS INSIDE
SELL LINES
MASTHEAD IN A BIG
AND BOLD
FONT, WITH
OUTLINED BLACK
SUB HEADINGS
USING ENIGMA
MAIN SELL
LINE
USE OF PRIMARY
COLOURS
THROUGHOUT
MAIN IMAGE IS
BIG AND
CREATES
MYSTERY AS TO
WHAT WHATS
INSIDE

16. TITLE IN BOLD, BRANDS
MAGAZINE
CAPITAL LETTERS
USED TO
EXAGGERATE
WHATS
INSIDE, THIS
MAKES IT SEEM
MORE
INTERESTING TO
READ
INFORMATION
ON WHAT’S
INSIDE WILL
STAND OUT
ABOVE THE
BACKGROUND
A BORDER WILL
BE PUT ON EACH
PAGE
THROUGHOUT
THE
MAGAZINE, THIS
WILL BRAND IT
AGAIN.
SMALL IMAGES
GIVE INSIGHT
AND POSE
ENIGMA
COLOURS SUCH AS BLACK
AND WHITE ARE USED.

17. This article will be about fashion that has returned from the past to become the
present fashion today.
It will look at 80’s and 90’s fashion and compare the clothing from then to the clothing
of today.
Look at shops in local areas to show where to buy these types of clothing. Helpful
information for the readers.

18. SUB HEADER APPEALS TO AUDIENCE AS
THEY ARE INTERESTED IN FASHION AND
POSES ENIGMA
TITLE –
USES A
BOLD
FONT
CHATTY
TONE
PRIMARY
COLOURS
USED
IMAGERY WILL
BE IN A
COLLEGE STYLE
LAYOUT –
APPEALING TO
THE AUDIENCE
AS IT IS
DIFFERENT
AND
‘ALTERNATIVE
INFORMATION
AND ADVICE
BREAK OUT BOX

19. This article will talk about stereotypes. Relatable to the readers? Yes
It will be a interview style article with focusing on one female who expresses herself
through tattoos, she will tell us about her experiences.
The article will talk about self expression, self expression can be done in many
different ways: art, music, photography, fashion – this relates to the genre of the
magazine. Article would suit the target audience.
The article will try to bring across the message that we shouldn’t judge anyone by how
they look, the readers may appreciate this because they themselves don’t conform to
the typical mainstream image. They are different and alternative.

20. SUBTLE FONT USED – SHOWING
SERIOUSNESS OF ARTICLE
CHATTY
AND
ENGAGING
TONE –
SUITABLE
FOR
AUDIENCE
IMAGE
TO TEXT
RATIO
SPLIT
EVENLY
QUOTE SUBHEADER USED – MAKES
AUDIENCE INTERESTED IN THE ARTICLE –
WANTING TO READ MORE
PRIMARY
COLOURS
USED TO
MAKE THE
ARTICLE
APPEALING
TO BOTH
GENDERS

21. This article will approach the topic of how mainstream magazines are bring across the
wrong image to people. Using models who are the ‘perfect image’ which makes
people who don’t look like this feel like they may need to look like this, it’s all we see.
There should be more alternative lifestyle magazines using real people. – relatable to
audience. They will appreciate topic. They are already different, they don’t look like
what the people do in vogue magazine.
The article will focus on everyday people who are happy with themselves for who they
are, using local people of the same age group. – relatable.
The article will bring across a message that you are who you are and you shouldn’t
compare yourself to anyone else. – hopefully making the reader feel more positive
and think in a different way.

22. TITLE AND SUBHEADER ASKING A
QUESTION MAKING THE READER
ANSWER AND WANT TO READ MORE
SUBTLE FONT
AGAIN
SHOWING
SERIOUSNESS
AND SOFTER
TONES OF
ARTICLE
MALE AND FEMALE MODELS
USED TO MAKE ARTICLE
APPEALING TO EVERYONE
INSPIRATIONAL
AND CHATTY
TONE
POSITIVE CONCLUSION
IMAGERY
REFLECTING
MIRROR TO
FUTURE SELF

23. Commercial Viability
Editorial Personnel
Equipment
Printing
Advertising income
Cover price
Total sales estimate
Sales income

24. •
•
•
•
PAGES – 16
ADVERTS – 5
PAPER QUALITY – 115 GSM
FRONT COVER QUALITY – 150 GSM
Don’t need to spend a lot of money on
paper quality as it is being given out
free, door to door.
The articles within the magazine take the
focus away from the paper quality and will
make the reader interested in the
magazine.

25. EXPENDITURE
3500
3000
2500
2000
1500
1000
500
0
Editorial
Personnel
Equipment
Printing
TOTAL
EXPENDITURE

26. This is the rate card for The Crack
magazine, which is delivered out to households
for free. They distribute 22,000 copies for these
households. As a starting point I will be making
5,000 copies and giving them out to a local
town. I have divided the prices by 4 and
averaged them out to create my prices for this
magazines own rate card.
The advertising income for this magazine
will be £7000
7000
6000
5000
4000
3000
2000
1000
0

27. The total profit overall for this magazine will be:
£3994.72 after getting everything needed to make the
magazine from the finances from the advertising, which
is £7000
7000
6000
5000
4000
3000
2000
1000
0

28. THE BRIEF
• Produce a magazine that will be self financed through sales or
advertising.
• Produce a magazine of any style or genre
• Produce a magazine for a specified audience.
• Abide by client limitations.
• Make sure there is a gap in the market for the
product, ensuring it will do well and there won’t be anything
else like it.

29. MEETING THE BRIEF
• My product will be self – financed through advertising, making it a easy
product to make.
• After picking a specified target audience and doing audience research
through focus groups and feedback I know what my audience will want so
I know how to cater for their needs.
• Through genre research I have identified that there is a gap in the market
for this magazine.
• I will follow client limitations in order to make this magazine appropriate
for both my primary and secondary audiences.
• The magazine will be suitable for the target audience as it will involve
everything they are interested in.