Presented By Khuda Bakhsh Bugti presentation on Travel Agency

1.  GROUP MEMBERS
Name: Reg No.
1. Khuda Bakhsh Acfi221106054
2. Ghulam Abbas Acfi221106007
3. Ghulam Raza Acfi221106014
4. Dilshad Hussain Acfi221106042

2. Dear Travel Agency Company,
Thanks for giving opportunity to DARK Travel Agency for offering proposal
based on your tour & travel related services need. We are a highly visible,
independent and progressive travel agency, we aim to make a difference in
everything we do. We are an employee owned travel agency anchored by our
values, integrity and dedication to customer service.
In the enclosed proposal, you will find out the outline of services we will offer.
We are confident that you will find our proposal more relevant and capable of
supporting your needs.
Regards,
User Name:
DARK
TRAVEL
AGENCY
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3. :
C o n t a c t D e t a i l s :
03342475363

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Mission
Excellence in service delivery by
understanding the needs of the customers
and ensuring we have the
right people on board
Vision
our vision is to make travel simple and fun for all, and our core
values guide us in making this possible. These core values can
be seen in the projects that we undertake, and the way in
which we solve problems for our customers
Goal
To manage all the travel requirements of the companies while
providing ease and sort of convenience to the customers. To
add value to the travel sector of different companies. To offer
the traveling services at very reasonable prices.

5. Welcome to DARK Travel Agency Experience the wonders of Northern
Pakistan with Travelling Ventures! Join our group tours and explore
breathtaking landscapes, vibrant cultures, and warm hospitality. From
majestic peaks to serene valleys, immerse yourself in natural beauty.
Engage with friendly locals, visit ancient forts, and uncover historical
marvels. Thrill-seekers can enjoy trekking and jeep safaris. With
expert guides and comfortable accommodations, Travelling Ventures
ensures an unforgettable journey through Northern Pakistan's beauty!
DARK Travel Agency is a company with an incredible track record of
Quality & Excellence in services across the country. Having an
excellent history of quarter a century. From its establishment, the
company has making continuous progress to ensure comfort, luxury,
safety, time management and best customer support.

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CONTENT

7.  Confused on where you should be taking! DARKTravel Agency your next trip?
We've got you covered! Travel with a twist plans your trip and send you to a
Surprise location based on your interests. Life is small. It is beautiful and
precious. DARKTravelAgency is a big believer in living a life full of adventure,
chasing your wildest dreams and truly embracing wanderlust and the desire
to go, make a memory.

8. Sowhy DARKTRAVELAGENCY?
Because DARKTravelAgency believes a beautiful story lies around every corner yet
unexplored. Wander because stories unfold naturally when we are willing to get up and go,
when we decide to seek an adventure, when we say hello to that stranger, when we offer help
to those who look as though they are in need, when we take the time to look around and
acknowledge the beauty of our surroundings.
Wander because we meet beautiful souls, we make lifelong connections and find fellowship
in the community that embraces us no matter where in the world we happen to be. Wander
because nothing makes us feel more alive than peering into the unknown. So, come Wander
with DARKTRAVELAGENCY!
Sowhy trust?
Trust because you are ready to explore the unknown. Trust because for DARKTRAVELAGENCY
customer satisfaction is of utmost importance and we try to achieve this with our services.
With us, you’ll get to create countless memories of an unforgettable journey. So, come Trust
DARKTRAVELAGENCY!

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Ghulam Abbas
Ghulam Raza
.
› Plan, organize, direct and control the activities of the business.
Develop and administer policies, procedures and programs.Coordinate the
work of regions, divisions or departments.
Oversee financial management tasks.
›
› plans, organizes, directs and controls the operations of travel-
related organizations
›
›
Khuda bux
”
optimizehotelandtransportexpenses,
optimizetravelpoliciesandensurecompliancebyemployees,developperformanceindicators.
, managemeetingsandevents.

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DILSHAD HUSSAIN
› Promoting andsellingholidaysandtravel–relatedproducts
SANA
ACCOUNT MANAGER
She drives client profitability and
retention of key accounts. This
includes analyzing client trends
and feedback to suggest
opportunities for growth.

11. Strategic Assests
• In-app advertisements, in order to generate increased revenue.
• In-app purchases making it “premium”.
Market Overview
• Today social media is where most of the world lives. There are different applications
serving different purposes thereby making getting information easy and compact.
Target Audience
• Age Group : 18 yrs – 65 yrs ; Teens,working individuals or even aged individuals
seeking for some relaxation.
•There’s no particular economic status an individual should’ve since the trip is planned
according to the given budget.

12.  Strength :
Based entirely on new concept.
Lot of scope of expansion.
 Weakness :
- Depends on how customers perceive the interface.
- New concept can put customers in difficulty.
 Opportunities :
There has been a significant rise in terms of solo travellers.
Lately, tourism has been one of the flourishing segments of the economy
Threats:
Technological disruption, including AI, chatbots, virtual reality, and mobile apps, empowering travelers to bypass
travel agencies.
Economic factors such as downturns, recessions, or global crises impacting travel demand and consumer
spending.
Intense competition within the travel industry from established agencies and new market entrants.

13. Package Cost
Corporate, Business, & Group Travel 5 Days Trip Rs.10,0000 5 members
Fairy meadows, Babusar top 3 Days Trip Rs.18,000 per head
Neelam Valley Tour 3 Days Trip Rs.15000 per head
Kumrat valley ,Sawat valley Babusar top 5 Days Trip Rs. 24,000 per head
Destination Weddings & Honeymoons 7 Days Trip Rs.32,500 Couple
Hunza + Skardu 8 Days Trip Rs.32000 per head
Note*- The above mentioned cost is the chargeable depend on members, it can vary depending
on the total number of members
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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Package Corporate Travel
Destination YOUR OWN CHOICE
Duration Depends on Packeges
Services Cost Qty Subtotal
Travel Costs (Airfare, Car rental) Rs.1,000 extra expenses
5
Rs.5000
Hotel Staying Rs. 1500 per head Rs.7,500
Camel Safari Rs.150 per head Rs.750
Musical Party Rs.500 per head Rs.2,500
Sight Seeing Rs. 200 per head Rs.1000
Total Package Cost Rs.16,750

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Our Offerings
› The package will include the travelling fare, two time meal, free spa and body
massage, stay at luxury 5 star hotel, Cruise party, Camel safari, sightseeing and other
exciting offers like DJ night, musical concerts and campfires

16. • Goal of business is to create and keep
customers
• Provides adventure and freedom
• Promote the benefits of adventure travel
which include saving time and money, and
confidence in the vacation's success.

17. • STRATEGY
• Develop brand recognition through the use of effective advertising, marketing communications
and promotion.
• Tactic: Develop a marketing mix designed to target the Whole Country.
• Program: Print and electronic advertising campaign, using specialty publications.
• Program: Use strategic alliances to conduct promotions and giveaways.
• Tactic: Expand brand recognition to the national market through increased industry participation and
presence.
• Program: Utilize the networking benefits of industry associations, trade shows,
and publications.
• Program: Develop and promote DARK Travel Agency Adventure's website. The availability of information
and the ability to schedule and purchase online will be beneficial to the customer and us.

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▫Frequent Buses
▫Guest Convenience
▫Safety First
▫Cost Optimization Operations
▫Low fare, no frills

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20. • Grand opening event will take place in the first
quarter. This will be a combined effort with a strategic
alliances. The event will be hosted and published by
news paper and other electronic media .Will Include
prize giveaway of an adventure travel package.
• Wild Cat Adventure will begin its corporate account
marketing in the first quarter and hopes to secure at
least one corporate account during that time.
• Website should be operational by the middle of the
second quarter of operation. The website will be
capable of online transactions with secure site
protections.
• Banners will be placed at several World Wide Web
locations.

21.  Market Dominance:
A travel agency monopoly refers to a situation where a single company or a small group
of companies have a significant market share and control over the travel agency
industry. They enjoy a dominant position and face little or no competition from other
players.
 Limited Choices:
In a travel agency monopoly, consumers have limited options when it comes to
choosing their travel agency. They may have to rely on the services and offerings
provided by the monopolistic company, which can restrict their freedom to select
alternative options that may better suit their preferences or budgets.
 Pricing Control:
Monopolistic travel agencies have the ability to control prices due to their lack of
competition. They can set higher prices for their services, which may result in customers
paying more for their travel arrangements.
 Reduced Innovation:
With limited competition, monopolistic travel agencies may have less incentive to
innovate and improve their services. The lack of market pressure to stay ahead may lead
to stagnation in terms of new offerings, technological advancements, or improvements
in customer experience.

22.  Potential Exploitation:
In some cases, monopolistic travel agencies may exploit their dominant position by
engaging in unfair practices. This can include charging excessive fees, providing subpar
services, or using their market power to disadvantage other stakeholders such as hotels
or airlines.
 Barriers to Entry:
Monopolistic travel agencies often create significant barriers to entry for potential
competitors. This can be in the form of high capital requirements, legal or regulatory
hurdles, or established relationships with key industry players. These barriers make it
challenging for new entrants to effectively compete, leading to limited options for
consumers.
 Lack of Consumer Power:
In a monopolistic market, consumers may have limited power to influence the practices
and offerings of the dominant travel agency. With fewer alternatives available,
consumers may feel helpless in seeking better value, quality, or service.

23.  Limited Number of Competitors:
In an oligopoly, the travel agency industry is characterized by a small number of
dominant firms that control a significant portion of the market. These firms have a
considerable influence on industry dynamics and competition.
 Interdependence among Firms:
Oligopolistic travel agencies are interdependent, meaning their actions and decisions
have a significant impact on one another. Each firm must consider the potential
reactions and responses of its competitors when making strategic choices.
 Price Competition and Collusion:
Oligopolistic travel agencies may engage in price competition to attract customers.
However, due to the limited number of competitors, there is also a potential for
collusion, where firms cooperate to fix prices or coordinate their business practices.
Collusion can result in higher prices for consumers and reduced competition in the
market.
 Product Differentiation:
To gain a competitive edge, oligopolistic travel agencies often focus on product
differentiation. They may offer unique services, specialized travel packages, or enhanced
customer experiences to distinguish themselves from their rivals.

24.  Advertising and Marketing Power:
Oligopolistic travel agencies typically have substantial advertising and
marketing budgets to promote their services and capture market share.
Their marketing efforts often aim to create brand loyalty and attract
customers away from their competitors.
 Barriers to Entry:
Oligopolies in the travel agency industry can create significant barriers to
entry for new firms. These barriers may include high start-up costs, brand
recognition, established relationships with suppliers, and access to
distribution channels. As a result, it can be difficult for new entrants to
penetrate the market and compete effectively.
 Market Share Concentration:
Oligopolistic travel agencies tend to have a high concentration of market
share. This concentration can limit consumer choice and potentially lead
to reduced innovation and diversity in the marketplace.

25.  Travel agencies assist individuals and groups in planning, organizing, and booking
travel-related services.
 They provide expertise, guidance, and personalized recommendations for travel
destinations and itineraries.
 Travel agencies facilitate bookings for flights, accommodations, transportation, and
other travel services.
 They offer pre-packaged vacation deals and customized travel experiences.
 Travel agencies can help travelers obtain travel insurance coverage.
 They provide expert advice on visa requirements, local customs, and safety
considerations.
 Travel agencies specialize in organizing group trips and handle logistics and
coordination.
 They offer customer support throughout the travel process and assist with changes,
emergencies, and disruptions.
 Travel agencies play a crucial role in simplifying travel planning, ensuring a smooth
and enjoyable experience for travelers by providing convenience, expertise, and
personalized assistance.

26. › DARK Travel Agency is P a k i s t a n based travel agency
› Since 2022, we have been committed to bringing our clients the best in value and quality travel arrangements
› We are passionate about travel and sharing the P A K I S T A N ` S wonders on the leisure travel side, and providing corporate
travelers hi-touch
services to facilitate their business travel needs
Our Mission
To provide a professional service to the clients, ensuring
they benefit from our experience and unique style
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27. Deposits and Payment
› Any deposits from you are non-refundable. Payment of a deposit enables us to hold a
reservation for you but does not guarantee the price. The price can only be guaranteed once
we receive full payment.
Travel Documents
› It is your responsibility to ensure that all of the details on your travel documents are correct
and to bring to our attention any errors or discrepancies immediately.
Insurance
› Travel insurance is a vital part of your arrangements. We strongly recommend that you have
taken out adequate insurance for the duration of your journey.
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28. Address
# street number 13, City,
,Rahaimyar Khan ,
state:Punjab
Contact Numbers
0334-2475363
Email Address
DARKTravelagency.com.pk
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