2. My brief:
“ You have been commissioned by the Northern
Echo to produce a new magazine or newspaper
product. Your product could be in any style or
genre but it must be self financed through sales
and advertising. You must also produce your
magazine for a specified audience segment
within the 16 to 25 age group.”
3. How I will meet this brief:
² Create a high quality magazine of the
standard that the Northern Echo readers
expect.
² Create a suitable and appropriate
magazine for my B/C1, 16-25 year old
audience.
² Create a magazine of the ‘psychology’
genre where there is a gap in the market
for it and is commercially viable.
² Make a self financed magazine through
sales and advertising.
4. Why psychology?
² I am passionate about psychology and enjoy
broadening my knowledge about the subject
which will therefore be reflected throughout
the articles.
² I know that this subject is becoming more and
more popular with people of my target
audience and therefore know that there is a
gap in the market for a psychology magazine
directed at students.
² As someone who fits into my target audience, I
know what they want from the magazine that
they cannot obtain from current psychology
magazines.
5. Audience profile
² Age 18-25
² Female
² B/C1
² Mixture of the tribes Townies,
Rahs, Stylers, Trendies, Activists
² College graduates,
Undergraduates.
6. How will I tailor to my
primary audience
Fun Stylistics!
Unusual Layouts! Eye-catching
and girly fonts!
Use techniques
from Company
magazine!
Equal image
to text ratio!
Modern article
styles!
Informal
Language!
Interesting,
modern content!
Mature Tone!
7. Things to consider...
Secondary audience:
² Males, older women, younger girls, Northern Echo readers
This means that I will need to consider...…
² Include Northern references
² Less age specific articles
² No taboo language or too formal/informal overall
² Not always gender specific
² Cater for other tribes such as Blingers and Geeks
8. Things to consider...
Constraints, the Independent press
standards organisation:
The independent regulator of the newspaper and magazine industry, people felt this was more
strict and did the job better. It handles the complaints from the public about the editorial
content of newspapers and magazines and any breaches of the Code of Practice. It is not a legal
system instead just a voluntary agreement by newspaper and magazine industries, funded by
the publishing industry.
To ensure I don’t break any of the rules in the 16 clauses in this Code I came up with 5
golden rules:
9. Things to consider...
1. All models under 18 must sign a release form in order to ensure their consent to
be involved in the shooting of the images.
2. All content of my magazine is accurate so that the audience are only reading
true facts ensuring no complaints can be made about incorrect information.
3. Content needed by someone else’s ownership is given permission to be used
obeying the copyright laws and I will not be held responsible for any fines.
4. None of my content is libel, no content will be offensive or defamatory that may
damage any person’s reputation, no negative comments will be discussed in my
magazine.
5. The privacy of the people featuring in my article will be considered so I will pay
careful attention to asking personal questions and not invading a person’s privacy.
10. Briefing my idea: focus group
feedback
Before continuing with the idea I briefed my ideas
to a focus group and received this feedback:
“Interesting twist on a classic women’s lifestyle”
“Gives a personal effect and views to a magazine”
“May only appeal to a small audience”
12. Genre research
² Mixtures of professional looks and more messy, youthful looks
² Fun, catchy language
² Young, female models, window to future self front cover image
² Interesting, eye catching imagery for the front cover
² Bright colours, psychology connotations
² Sans Serif and Serif fonts
² Different layouts
² Highlighted information, lines, blocks of information
² Wide ranges of fonts
13. Name
Inside
² Links well to genre of psychology – inside the mind
² “Connotations of the subjects and article topics”
² Inquisitive, mystery language
14. My Aims
² Psychology magazine for the younger woman
² Discuss current issues today relating to the wide world of
psychology
² Be a personal magazine to the audience
² Include basic lifestyle information to appeal to the overall
young women
20. Positive Comments:
² Fun layout
² Chatty, informal article
² Bright and colourful
² Liked the fonts
² Liked the idea of the imagery
² Informative article
Negative Comments:
² Lots of space
² Needs more text
² Could use a more girly font
² Imagery quality needs to be improved
² Use a white background for the images
21. Positive Comments:
² Fun layout
² Liked the breakout box, colours used
² Informative article
Negative Comments:
² Image heavy
² Needs smaller images
² Imagery quality needs to be improved
² Use a white background for the images
² Don’t like the formal article
² Didn’t like the colour of breakout box
22. Article Details
Front Cover:
Imagery - Woman, Close up, Half Butterfly Lighting, Half Dark Lighting, Relatable
Layout – Simplistic, Minimal
Colours – Blue, Purple, Black, White, Simplistic, Psychology related
Fonts – Eye-catching, Different, Collage looking, Messy, Informal
23. Article Details
Contents Page:
Imagery - Women, Relatable, Ideal
Layout – Less Conventional, Fun looking bullet points
Colours – Blue, Purple, Black, White, Simplistic, Psychology related
Fonts – Consistent fonts with front cover, Classy, Informal
25. Article Details
2: The Mind Monster
Tone – Formal, Serious
Language – 3rd person Narrative, Formal
Imagery - Studio based, Passive, Natural, Emotional
Layout – Conventional, Text Heavy
Colours – Bright Purple, Bright Blue, Simple, Professional Look
Fonts – Distorted, Eye-catching
26. Article Details
3: The Right Place For Your Mind
Tone – Light-hearted, Humorous, Informative
Language – 2nd and 3rd person Narrative, Informal
Imagery - Passive, Static, Naturalistic, Studio-based, Posed
Layout – Mismatched, Random Style
Colours – Bright Purple, Bright Blue, Simple, Professional Look
Fonts – Typical college connotations, Serif, Eye-catching
27. Premium Pricing Strategy
² Company, Vogue – what my magazine is based on
² Good Quality
² Matte Finish – different look
² B/C1 socioeconomic status
² Different from current psychology magazines
² Only published monthly
28. Conclusions
² 16 Pages
² A4 Size
² Matte Finish
² Weight – Cover = 250gsm
- Contents = 170gsm
² Price - £3.79
² 5 Pages of adverts
² Distribute 5500 copies
² Printing cost = £3336.30
Distributer: Frontline
² Don't already publish a psychology magazine
² Range of magazines for different audiences
29. Personnel Rates
Personnel Freelance Hourly Rate
Journalists (5) £30
Journalists (3) £50
Journalists (2) £40
Photographer £100
Models (1) £60
Models (3) £80
Models (3) £100
Subeditors £40
Researchers £20
Lighting assistant £30
Make up assistants £20
These rates were
found from internet
research, looking at
prices for a premium
standard magazine.
31. Equipment Costs
Equipment Hourly Hire Rate
Studio Space Rental (1hr) x2 £25
Studio Space Rental (2hrs) £45
Studio Space Rental (3hrs) x2 £55
Studio Space Rental (7hrs) £95
Flash Lighting Studio Kit Included in Studio Rental
Camera £40
QE Indemnity Insurance £100 per day
Travel £143.90 (total)
32. Equipment Expenditure
Studio
Space
Rental
and
Ligh2ng
(21
hrs)
Camera
(16
hrs)
Addi2onal
Lens
Hire
QE
Indemnity
Insurance
(4
Days)
Travel
(12
hrs)
Props
Studio
Space
Rental
£300
Travel
£143.30
QE
Indemnity
Insurance
£400
Camera
£640
Total Expenditure
= £1483.90
34. Advertising
Advert Type Cost
Double Page Spread £1800
Back Cover £2000
Inside Front £2000
Full Page £840
Half Page £400
Rates
Prices estimated from
Living magazine as this a
Northern premium
magazine
35. Sales Income
Cover Price
£3.79 x 5500
Predicted Sales
= £20,845
Advertising Income
= £6520
50% taken off by wholesaler and
distributor (25% each)
½...