2. Prometheus Global Media
Billboard magazine is owned by Prometheus Global Media. Prometheus Global Media also
owns Adweek, Film Journal International, Backstage and The Hollywood Reporter. It was
established in 1894 and first published their first edition on November 1st. The magazine
bases all of its articles and images on the latest music trends. With head quarters in LA,
New York and Miami. Billboard mainly targets their magazines at an older people and late
teens, however make the magazine look young and energetic by using bright colours,
appealing to fan of music and the latest trends. Another thing that is mainly featured in
this magazine is many Q and A’s, used to get as much information out of the artist as
possible. The images they use are of young artist looking carefree to outline how laid back
the brand is. Billboard has always had the trademark masthead that’s the same every week
and has different colours in it appealing to both male and female and encouraging
diversity.
3.
4. How would they benefit my magazine?
Prometheus Global Media would be one of the best companies to
publish my magazine with, due to the connections all over the
world and publishing some of the most read magazines in the
world. I believe hey could give me the direction the magazine
needs and help it develop into a household name.
5. Bauer Media Group
Bauer Media Group is a European-based media company, headquartered in
Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400
digital products and 50 radio and TV stations around the world. The portfolio includes
print shops, postal, distribution and marketing services. Bauer Media Group has a
workforce of approximately 11,000 employees in 17 countries. Bauer Media is a multi-
platform media group, with locations across the UK. Following their purchase of Emap
in 2007,[4] The Bauer Media Group acquired a collection of media brands. This
includes heat and Grazia as well as a radio portfolio of national radio brands such as
KISS FM UK and Magic, and regional radio brands across major UK cities. In 2013,
Bauer Media also acquired the Absolute Radio Group from Times of India.
6.
7. How would they benefit my magazine?
Overall, Bauer would be a very good and a positive step in the
right direction if I was to publish my magazine with them. I have
this opinion on this company because its very well known and
developed world wide, that could lead me in many different
directions. This company has connections all over the media
industry ad can make the magazine hugely popular.
8. Time Inc. UK
Time Inc. UK (formerly International Publishing Corporation and IPC Media),[1] a wholly owned subsidiary of Time
Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350
million copies each year. IPC then set up a management development department in 1965, to rationalize its
holdings, so that its various subsidiaries would no longer be in competition with each other for the same markets.
This led to a reorganization of the Group, in 1968, into six divisions:
IPC Newspapers — including The People and The Sun (soon sold), as well as the Daily Mirror and Sunday Pictorial
IPC Magazines — consumer magazines and comics
IPC Trade and Technical — specialist magazines (later known as IPC Business Press Ltd.)
IPC Books — all book publishing (headed by Paul Hamlyn, whose own company had been acquired by IPC).
IPC Printing — all non-newspaper printing operations (headed by Arnold Quick, whose own company had also been
acquired by IPC).
IPC New Products — launching pad for products which used new technology (headed by Alistair McIntosh).
9.
10. How would they benefit my magazine?
Personally, I believe that Time Inc. UK would be a bad company
to publish my magazine with because they aren't established as
a worldwide publisher and aren't highly thought of, as much as
companies like Bauer.
