Br identity: andConde Nast has a distinct brand identity as they specialise mostly in fashion andlifestyle magazines. Thei...
Company size:   Th h y:     eir istor                                        Condé Montrose Nast   launched his famous mag...
Br identity: and                                                                   Futurepublications have quite a specifi...
Company size:          The future website attracts over 38 million viewers everyweek looking for information on their favo...
Br identity: and                                                                        Bauermedia has a wide range of bra...
Company size:     Bauer media have headquarters in 15 different countriesincluding the UK, Germany and America. They also ...
Br identity: and                                                                         IPCmedia doesn’t really have a sp...
Th h y:  eir istorIn 1958 Cecil Harmsworth King, chairman of a newspapergroup which included the Daily Mirror and the Sund...
Publishing houses
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Publishing houses

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Publishing houses

  1. 1. Br identity: andConde Nast has a distinct brand identity as they specialise mostly in fashion andlifestyle magazines. Their most famous magazines are probably glamour, vogueand vanity fair. Overall they have 11 different magazines with this genre andthey stay manage to current by always using the most popular celebrities andmodels at that time.Pr ofit: Conde Nast has saidthat its revenue has rose by 5.2% last year to £117.8m. Whilst Conde Nastinternational, which is the Europe branch, saw profits increase by 25% to£43.5m. Overall revenues were up 7.7% at £460.2m.W detail eb s: From the website I knowthat conde nast publish 26 different magazines and they also have a widerange of awards such as the national magazine awards and the webbyawards. Also, all of their magazines have their own website. Conde nast alsohas a twitter account to keep their buyers updated.
  2. 2. Company size: Th h y: eir istor Condé Montrose Nast launched his famous magazine and publishing empire in 1909 with the magazine Vogue. Condé Nast has always being know for its high standards, which has never faltered, even during the Great Depression, when Condé Nast introduced the new typography, design and colour. Vogue had the first full colour photograph on the cover in 1932, this was the year vogue stopped using design sketches for their front cover. 1939 was the last magazine to be introduced by Condé Nast himself before his death in 1942, and that was glamour magazine. Since then Condé Nast has published more and more magazines and has just got bigger and Condé Nast’s old and future bigger. head quarters at the one world trade centre.
  3. 3. Br identity: and Futurepublications have quite a specific brand identity, they mainly specialise inhobby magazine. Such as baking and fishing. This appeals to a wide range ofaudiences. They have 9 magazines of this type which shows they know how toproduce and sell this genre of magazines.Pr ofit: Last year Futurepublications reported a increase of almost 40% in revenues, butstill reported a £700,000 pre-tax loss mainly due to the more USeconomy. UK profits have risen 1% every year for a while now toeventually achieve £47.8m profits.W detail eb s: Futurepublications have its own twitter and facebook page to give itsclients and buyer the latest information. The website also givesinformation on the magazines it publishes and their clients. Italso gives the information for if anyone needs to contact them,so overall it gives all the key information.
  4. 4. Company size: The future website attracts over 38 million viewers everyweek looking for information on their favourite magazine; they alsodeliver over 100 digital editions of e-magazines for kindles etc.. Everymonth they sell 2.2 million magazines and export or to 89 countries,this makes them the UK’s largest and most successful magazinepublishers. Th h y: eir istor Future publications was founded in Somerset in 1985 by Chris Anderson with the magazine Amstrad Action. Which is still one of their best selling magazines. Chris Anderson went on to sell Future to Pearson PLC for £52.7m in 1994, but decided to buy it back in 1998 for £142m. In 1999 Future published Planet PC, a PC gaming magazines. In 2001 Chris Anderson left Future. In March 2010 Future announced that it was looking into the possibility of bringing back its GamesMaster brand on television. The video games show had run from 1991 until 1998; the spin-off magazine continues to be published. Futures headquarters in bath.
  5. 5. Br identity: and Bauermedia has a wide range of brand identities, with famous music magazines like Qand kerrang, to famous gossip magazines like closer and heat. This therefore hasa wide range of target audiences as it focuses in on plenty of different genres.Pr ofit:Bauer media did well last year with revenues of £228.1m compared to the£245.8m the year before. The price of their magazines fell 5.9% to £89.8m.There revenues are slowly getting back to how they used to be before the dipin the economy occurred..W detail eb s: The Bauer mediawebsite has contact details for customers to get in touch to find out theinformation they need. It also gives information on al the magazines and TVshows they own and produce. As well of that they have information ontheir clients to cover everything that customers may need to know.
  6. 6. Company size: Bauer media have headquarters in 15 different countriesincluding the UK, Germany and America. They also sell 38million magazines a year making them one of the leadingmagazine publishers in the world. They are known forpublishing probably the most famous magazine sin theindustry. They own 282 magazines and publish them in 15different countries worldwide.Th h y: eir istor Bauer mediahas been managed by four generations of the Bauer family, itwas originally a small printing house. Over the years Bauermedia has grown and grown to becomes one of the leadingpublishers in the world. Bauer started in the UK with themagazine Bella in 1987 and eventually H Bauer Publishingbecame Britains third largest publisher. Bauer went onpurchase f Emap Consumer Media and Emap Radio in 2008 tobecome the UKs biggest publishing group. Bauer thenbought out Australias leading publishers, AustralianConsolidated Press in 2010 to increase there incomes by$2million. Bauer medias new headquarter in the UK.
  7. 7. Br identity: and IPCmedia doesn’t really have a specific brand identity as it covers a wide range ofdifferent genres from fashion, to gossip, to music, to horse riding. This meansthat they have a wider range of target audiences as they aim for a differentaudience with every magazine they publish.Pr ofit: IPC revenues hasincreased to £356.1m last year which is a vast improvement from the previousyear thanks to magazines such are look and NME. Even after selling 20 of thebrands popular magazines so they can focus in on the real money earners, theymade and impressive increase to their revenues. W detail eb s: The IPC website gives all information on their magazines and gives links to their specific webpages. They also give contact details and information on the brand itself. It also gives information to subscribe to their magazines so that their customers have an easier way of getting the magazines they enjoy.
  8. 8. Th h y: eir istorIn 1958 Cecil Harmsworth King, chairman of a newspapergroup which included the Daily Mirror and the Sunday mirror,made an offer for Amalgamated Press, The original IPC. Theoffer was accepted, and in January 1959 he was appointed itschairman. He then went on to change its name to Fleet wayPublications, Ltd. after the name of its headquarters, Fleet wayHouse in Londons Farringdon Street. King controlledpublishing interests which included two national daily andtwo national Sunday newspapers. Over the years he went onto introduce magazines, this gained him a lot more profit andeventually, IPC became known as a leading magazinepublisher. IPC media new headquarters.

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