Unit 35 lo2

2. Social media app
ideas
App Names
Colour scheme
Types of
images
Frequency
Brand identity
Target audience
OH Snap I chose this name for my first application as it will be similar to
Snapchat but I will disclose all of Snapchat's bad decisions with their updates, for
example the news section which changed the layout completely which left
everyone very confused and moving away from the app.
Jinx will be the name of another app that I will create.
I chose to use this name because this will be similar to
Snapchat and will be a social media for people to
contact and have fun with their friends.
The app would be focusing on a target
audience of an age between 13-25 years old,
due to the way it will be similar to Snapchat it
will require the younger users as it doesn't
require any subscriptions it will be free to
anyone but for the purpose sending
pictures/videos to you friends suits more
towards the younger years.
The logo of the app will be
seen on the login, also on one
of the corners once you have
signed up and logged in so
within the app they will always
see my app every possible way
throughout the application.
For my apps I will have them updated every week no
matter the size of the update whether it’s a big one
which will change the app completely or minor tweaks
that wont be noticed etc. Having updates this
frequently is great as it will make me look a lot better
to the users as I will be making updates that are most
recommended that need change in order to please
my audience.
The images that my apps will be based
around Snapchat which means that the
people using it will be able to choose
what they take a picture of. However, I
will have a news section where they
will be able to see new updates in the
news at a current time
The colour scheme that I will go with
will be similar to my magazines so for
“OH Snap” it will be black, yellow and
grey/white. On the other hand, my
second app “Jinx” it will have colours
Blue, Pink and White.

3. PURPOSE
• The purpose of my application is to give my
users a platforms a place to talk to their
friends and share what they do from day-to-
day. Further to this, I will be looking into the
faults of the current most popular social
media platforms such as Instagram. Facebook,
Snapchat and Twitter. Going through the
reviews for these applications and picking out
what they dislike and I will use this to my
advantage in making my creation a lot better
and more of a competition for the more
popular platforms.

4. TARGET USER
Hartley’s 7 subjectivities
Age: My application will be more appealing to those who are over 13 years old but no older that
25 due to the content, layout and purpose of this app.
Gender: this application will have no targeted gender as it can be used by everyone due to it
being mainly used for interaction with your friends.
Class: this will mostly be used by people within the social classes of C1, C2, D and E as it would
be targeted towards people in the lower-middle class.
Ethnicity: being based in the UK, the vast majority of my users will be based in the UK.
Katz’ Uses and Gratifications theory
Personal identification: Looking at what content my app will include, it will be relatable to some
people that view it. They will be able to relate to it as they will be used to the functions already
on other social media apps that they use.
Maslow’s Hierarchy of Needs
Social climbers: knowing that the majority of my users and target audience are going to be
around 13-20 years old they will be intrigued with the celebrity section to my app where they will
be able to see new updates to do with some of their favorite celebrities.

5. HAND DRAWN DRAFTS - JINX

6. HAND DRAWN DRAFTS – OH SNAP!

7. FONT STYLES - JINX
For my first application I will be choosing one of these fonts.
The reason why I have chosen these fonts to go along with is
because they go with my chosen target audience, 13-20 years
old. Out of the three fonts that I have chosen I have decided to
choose “the juke box” because it stands out a lot and is a
great size no matter the size of the font it will be clear to read.

8. FONT STYLES – OH SNAP!
• Looking at my second application I have found three fonts that I
will decide on which one is the one that I will use for my final
design that I will make through the use of Photoshop. However,
the font that I have decided to use out of the three is “Coyote
semi bold”. The reason for this is because, it fits in well with my
target audience which is more for the younger generation.

9. PHOTOSHOP DRAFT OH SNAP:
App designs
Website designs

10. PHOTOSHOP DRAFTS – THE JINX

11. HOW THE PRODUCT MEETS THE NEEDS OF THE
TARGET AUDIENCE & SYNERGY WITH SIMILAR APPS
Meeting the needs of the target audience:
• For the app, the targeted age for it would be 15+, the reason for this is because of the way that
the application is laid out and it could prove quite complex and confusing to younger users. Due
to it requiring a subscription means that if you are to use this then you would have to be older
due to the payment for the subscription. Further to this, it is going to meet the needs of the user
or target audience as they would be driven by what they would see when using the app as it very
much would be based around the focuses of of the users and following what they demand to see.
My app will meet the needs of a 15 year old as they will be able to communicate with their
friends globally and also take images.
Synergy with similar apps:
• This app is very similar to other social media platforms as they all share the same purpose.
However, I have used the layout and purpose of Snapchat in order to make my app as I have
made a more fitting and improved version for what the people desire for snapchat to put onto
their application I have added onto mine. The target audience will be able to sign in with
Facebook if they do not have an account therefore, I will be working with Facebook when
producing this app.

12. CONCLUSION:
• In conclusion to this, I have been able to make several drafts into a real working
apps. I came up with 2 ideas of apps, these were Oh Snap and Jinx; these both are
for the use of a social media platform where people who use it will be able to share
what they are thinking or what they are doing throughout their day for example.
Also, they will be able to communicate with their family and friends. I used 2 designs
that I would use in order to make them look more professional due to them being
based on popular apps such as Snapchat. If I was to actually make these apps then I
would be using the hand drawn drafts as a outline and an idea that would help me
with the layout and contents.