This document discusses the target audience and house style for the magazine MO. The target audience is ages 17-28 from working and middle class backgrounds (C2-E socioeconomic group). Fonts and design elements were chosen to appeal to this younger demographic. The color scheme uses black, white, and yellow to convey sunlight and joy. The font style is Arial Rounded MT Bold to seem informal. Social media like Instagram, Snapchat, and Twitter will be used to promote the magazine and engage this audience.

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2. FRONT COVER AND DOUBLE PAGE SPREAD

3. BACK PAGE
ADVERT

5. TARGET AUDIENCE - MO
The target audience I have chosen for my magazine is the same as my other magazine, Catalyst. The reason for this is
because I believe that the selected audience that I have chosen, which in the socio-economics needs table is known as
C2 – E. The reason why I have chosen this as my chosen audience is mainly because I think that these types of people
are in the age range that I want to sell my magazine to (17-28).
Hartley’s theory:
Age: For MO magazine the preferred age for this magazine is from 17 to 28, the reason for this because of the chosen
genre and the type of content that is in the magazine which is in too complex for most below this chosen target
audience.
Gender: When looking at gender, I don’t actually have a gender that would be more likely to read this magazine as my
chosen genre is a lot more diverse than others such as Rock for example is preferred by male mostly. Further to this, in
some of the music that is displayed can be to extreme for minors to watch. Most buyers that are female wouldn’t want
to be a part of some of the things that are in some videos etc. in the hip-hop/Pop scene.
Class: For this magazine the chosen class for it would either be working class or middle class due to the fact that it
doesn't’t contain strong language etc. and magazines are typically bought by people of the upper class. This another
add on to the fact that the age and class go together in ways of trends and music.

6. POST-PRODUCTION SKILLS
• I used the software Photoshop 2015.5 to create my front cover, double page spread
and back page advertisement. I used this desktop publishing software because it
has features to help my magazine look professional. Some of the tools I used were
the quick selection tool to crop the background out of the image professionally,
the magic wand tool to take away the white areas on the social media logos and I
used the bucket tool to change the background. These tools were used to help my
magazine look professional.

7. SAFE WORKING PRACTICES
• When working on the desktop publishing software I had to make sure I follow
safe working practices. Therefore, when resizing an image I made sure I held
down shift and resized from a corner. I did this so my image would not pixelate
and then end up looking unprofessional.
• Furthermore, to get the same consistent colour across all pages I made sure I
used the eyedropper tool and colour swatches.
• Lastly, I use the ruler tool and ruler lines to make sure my work looked as neat
and professional as possible. For example, lining up my cover lines down the left
and right hand side of the page.

8. FONT STYLES
MO magazine fonts
For MO magazine I have chosen these fonts because they reflect my
intentions with this magazine, as you can see with some of my chosen
fonts are more suited to my audience. Looking at font number three,
it definitely target my audience of the socio-economic needs table
which was from C2- E, this has an age range of about 15-25 meaning
that I will need to make sure that my fonts are more informal as it will
attract the targeted audience.

9. HOUSE STYLE - MO
Colour scheme
For MO magazine I will be using monochrome with hints of yellow. This
is because using black and white will show the contrast of my
magazine and how my magazine can bring sunlight to the darkness
using the hints of yellow. I have decided to using yellow because I
connotes sunlight and joyfulness.
Font style
For MO magazine I will be using the font style is known as ‘Arial
rounded MT bold’. The reason for this is, I think that is a great font to
go with my masthead, also because of my younger targeted audience
as the font is rounded and bold it shows the informal side to my
magazine, as I don’t intend on targeting anyone over the age of 25 and
that aren't in the socio-economic needs sector that I have chosen.
Social media
MO magazine will be a synergy with all social medias. This is because I
will then be able to reach out to a lot more people and possibly on a
global scale eventually. Using the most popular social medias such as
Instagram, Snapchat and twitter to promote and give my audience
updates and possible exclusives.