bauer media research- magazine and radio

1. BAUER MEDIA- Research
CANDIDATE 5209

2. BAUER MEDIA
 Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany,
that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio
and TV stations around the world.
 Bauer media is a division of the Bauer media group - a sister company of H Bauer publishing
which publishes the UK’s biggest TV listings, take a break and Bella.
 Bauer media joined the Bauer media group in 2008 following acquisition of Emap plc’s consumer
and specialist magazines, radio, tv etc. Bauer media focus mainly on radio and magazines.
 Today, Bauer media group is the largest privately owned publishing group. Bauer Verlagsgruppe
has been managed by five generations of the Bauer family

3. WHAT DO THEY OWN?
Bauer Media consists of numerous companies collect around two main divisions: Magazines, and
Radio. This includes any different types of media or entertainment, in a whole range of different
genres with different primary audiences, including fashion, music and gossip.
- Magazines: They own music magazines include Kerrang!, Mojo and Q. They own specialised
magazines like Ride, Trail and You horse. The other magazines include Angling Times, Heat, Grazia,
Empire, Car and FHM.
- Radio stations: Kerrang!, Absolute Radio, Planet Rock, magic, Jazz FM and Kiss are all owned by
Bauer media.

4. Notable magazine: GRAZIA
 Grazia (pronounced [ˈɡrattsja]; Italian for Grace) is a
weekly women's magazine that originated in Italy
 The Italian edition of Grazia was first published
Mondadori in November 1938. The start of Grazia was a
return in Italy to traditionalist values such as cooking
and child-rearing
 The British edition of the magazine began publication in
February 2005 and is owned in the UK under licence by
Bauer Consumer Media
Advertisement within GRAZIA
 Advertising in Grazia Magazine is to an exclusive group
of affluent and highly educated managers, owners,
professionals and executives.
 Grazia has a highly targeted demographic
 of 25-45 year-old women and more AB
 Examples: Burberry, Foreo, Anastasia beverly, MAC
https://graziadaily.co.uk/

5. Notable magazine: MOJO
 Mojo is a popular music magazine published initially by Emap, and since January
2008 by Bauer, monthly in the United Kingdom. Following the success of the
magazine Q, publishers Emap were looking for a title that would cater for the
burgeoning interest in classic rock music
 While some criticise it for its frequent coverage of classic rock acts such as the
Beatles and Bob Dylan, it has nevertheless featured many newer and "left-field" acts.
It was the first mainstream magazine in the UK to focus on the White Stripes,
 More recently, the magazine has taken to publishing many "Top 100" lists.
 The company behind the magazine, Bauer, also produced a digital radio station
called Mojo Radio, and was transmitted on the digital television networks in the UK.
It was announced on 5 November 2008 that Mojo Radio would cease broadcasting
on 30 November 2008, in order to save Bauer the financial outlay
Advertisement within MOJO
 ‘MOJO magazine sustains a great level of loyalty from its consumer. The level of
authority it achieves creates a huge sense of trust with its readers. This respect for
the brand extends to its advertisers and creates trust and access to a traditionally
difficult to reach crowd of mature/cash rich and hard to influence men.’
 Concerts dates and tickets are regularly advertised in music mags lie MOJO
 Advertises albums/music
https://www.bauermedia.co.
uk/brands/mojo

6. DISTRUBUTION
“WE LOVE TO DELIVER: BAUER VERTRIEBS KG
Sales have traditionally been one of the great strengths of Bauer Media Group – both through subscriptions and at the newsstands. Our
sales team make it easy for readers to quickly find their favourite magazine on the shelf. The figures speak for themselves: in Germany,
every second person reads one of our magazines. 2.5 million people subscribe to one of Bauer Media Group’s titles – one of the highest
subscription figures in the media landscape.
CLOSE COOPERATION WITH RETAILERS
We supply retail stores, newsstands, station bookshops and other outlets. As a result, we work together closely with all relevant market
partners directly in the shop. Our sales team offers on-the-spot assistance to optimise product range and magazine placement.
HOT OFF THE PRESS, STRAIGHT TO YOUR DOOR: SUBSCRIPTIONS
To win new subscribers, we actively target readers and users through ads, telephone marketing and online initiatives. We supplement our
classic free gift or gift subscription offers with new models, such as pre-paid variants. All subscribers are looked after by our Customer
Relations Team.
PARTNER FOR PRESS AND PRINTED MATTER
Rapid and reliable delivery of our magazines to subscribers: that’s what Bauer Postal Network (BPN) stands for. The company is Bauer
Media Group’s post and logistics specialist. BPN has over 36 main distribution hubs and 600 distribution partners. 37,000 couriers deliver
our products reliably and on time.”
Taken from
https://www.bauermedia.com/en/divisions/sales/

7. Reaction to the downturn in magazine sales
 Total sales for all audited consumer magazines fell to 169 million in the second half of 2017, a decline of
nearly 12 million units from the same period in 2016
 Bauer Media has closed several of its women’s media print titles, including Dolly and Cleo magazine.
 Bauer Media CEO ‘ If magazines don’t make money, we’ll close them ‘
 “We were far too late too digital. Perhaps if we had entered the digital space a lot earlier we might
have had more success” - CEO Paul Dykzeul
 However, Amid the vast tableau of decline in the American magazine newsstand industry, It's a
consistent winner, by far and away the single-copy unit-sales leader in 2017, with three brands in the
top 10 for newsstand sales in the second half of last year, including the top two.