p3

1. RESEARCH
GEORGE WETTON

2. EXISTING PRODUCT
This a creepy looking poster with the Michael Myers
mask directly at anyone who’s looking at it. The thing
that stands out the most, apart from the Michael
Myers is the words he’s back as the viewer will have
seen this films before with this being the fourth film.
The creepy old looking house at the effect that this is
the place that there’s returning to and if it would be
similar to yours then its would add a really creepy
effect. The font being simplistic and the whiteness
matching the mask shows a connection there. Also
the the return of the Michael Myers and the four are
in orange, which also connotates to Halloween with
it being the color of pumpkins and connects with the
title Halloween. The words “ ten years ago he
changed the face of Halloween” it’s acting like it’s
talking to the viewer that’s looking at the poster. If
you look closely at the house you can see a shadow
figure at the doorstep showing that he’s back and
has already arrived. The close up on the front
forward face shows the eyes and how the eyes blend
in with the darkness but are looking directly at you

3. EXISTING PRODUCT
This is a still from a horror/comedy called Shaun of the dead, where you can see the genre in both
films with the creepy dark shadow behind them but them smiling at each other to give it a cheerful
light humor as they are not taking it very seriously. The dark shadowy street as well as the smoke
coming off the car in the background gives it a very dangerous, giving the viewer the thought that
Shaun and Ed (two people in the scene still) shouldn't’t be there. The smirk they are both giving with
the thinking that it’s a drunk in the middle of the street and not a zombie because it’s a more realistic
approach. As a viewer they know what they have come to see, so they know something that the
character don’t and that is really not a drunk. The makes the viewer want to carry on watching as
they consider their reaction to a zombie standing the distance to be funny and it not being the same
as anybody else reaction.

4. EXISTING PRODUCT This a pretty cool t-shirt with it being black shows
that it is a horror movie with the dark being a thing
that people fear. The white simple font of Halloween
matching the Michael Myers mask shows that his
characteristics match with the word Halloween by
definition, of them both being known for the
supernatural. The broken rusted effect with the
mask and the title being broken shows how old they
are and how both subjects live on. The slight damp
of redness (rust effect to add to its age or it could
blood with that being a horrifying thing by it’s self)
shows it almost looking like its dripping down his
face to add tot the horror. The darkness of the
background of shirt covers half of his face to show
that his hiding in the shadows, giving a creepy effect
to anyone looking at it. The angle of face looking
face forward and not even to aside gives the effect
that he’s looking at you. This makes the person
interested with the guy on the shirt, thinking that it’s
a pretty creepy effect to have the face looking
directly at them. The eyes even though they are
usually blacked out they are still giving out that scary
effect.

5. EXISTING PRODUCT
The analysis of this poster shows Michael Myers in
darkness which shows the blade of the knife he’s
carrying a lot more noticeable. With him resting on
the banister with he’s emotionless face looking
down at the person who’s looking at the poster
shows that he looks more superior to that person.
The white font with the red background
surrounding it shows that its is a horror film, with
both films having connection with Halloween. The
words “everyone is entitled to a good scare” shows
that this is a film that is everyone would want tot
watch because they would want tot be scared by it.
The blade of the knife shining through the darkness
is giving a creepy effect as is contrary's well as to
who it would be aimed at would be the person who
went to see the film at the cinema.

6. RESEARCH ANALYSIS
• What common features do the researched products have?
• The dark shadowy effect each of them is brought with to add more mystery to
what it is you’re looking at.
• The face forward position being common one with villain often looing at the
viewer to scare them.
• What aspects of the research will you include within your on work?
• Out of all the products I have researched upon my research I think that the mask
along with the dark shadow effect is pretty cool, along with the mask and the
blacked out eyes to match with background and give the poster I’m doing a rust
effect to make it look more terrific with a old and battered look.

7. QUESTIONNAIRE
ANALYSIS
GEORGE WETTON

8. AUDIENCE RESEARCH
• Observation: taking a look at my result I can see that more people think that a phobia is a good way
to show horror
• What this says about my audience: this says that the audience want something new to concentrate
on something that a whole a group is scared as opposed to a single character.
• How will your product appeal to this audience: this product will appeal to my audience because my
film is focused on a phobia that many people have and related to people.

9. AUDIENCE RESEARCH
• Observation: Shown on my results 80% people considered masks to show fear and the other 20%
say that masks are just funny, not showing fear.
• What this says about my audience: this shows that my audience consider that masks are a good way
to show fear with many famous evil villains being portrayed with masks.
• How will your product appeal to this audience: my product will appeal to this audience as my main
villains will being wearing mask with added twist to make it look even more scary

10. AUDIENCE RESEARCH
• Observation: The highest answer choice was 2010-onwards being well aimed at 33.33%.
• What this says about my audience: this says that my audience like more modern day
horror movie films which will make sense with them having better plot stories and more
advanced technology to aim towards the imagination of the viewers.
• How will your product appeal to this audience: my product will appeal to this audience
as the film is set in a modern era and is being filmed in a modern day era.

11. AUDIENCE RESEARCH
• Observation: On the graph 90.00% of people said that the music does cause an effect to the movie
but the 10% said it doesn’t.
• What this says about my audience: this says that my audience are invested in the music that is being
heard when watching a horror movie.
• How will your product appeal to this audience: my product will appeal to the this audience as I’m
taking dramatic violin music from such films like insidious and trying to make it may own piece. As
it’s the music in films like insidious that creep audience member out.

12. AUDIENCE RESEARCH
• Observation: Freddy Kruger was rated the scariest out of the most reaching to a 60.00%, as Jason
Voorhees got rated the least having 0.00%.
• What this says about my audience: this says that my audience are aiming at iconic figures that have
lasted through generation because it’s a character that being portrayed through real fear of having
nightmares which could happen to anyone.
• How will your product appeal to this audience: my product will appeal to this audience as my main
villains will be after people who actually have tri-phobia.

13. AUDIENCE RESEARCH
• Observation: arachnophobia has been rated the highest with a percentage of 40.00%.
• What this says about my audience: this says that my audience have more of acrophobia
than any other phobia. However this might because there have already been spider
films been shown at cinemas.
• How will your product appeal to this audience: Despite Tri-phobia only getting 10.00% I
still think that it’s a new idea that many people may consider to be threatening.

14. AUDIENCE RESEARCH
• Observation: 80.00% of people have considered that watching horror movies makes you more
aware of the dangers going on around you and 20.00% of people consider that it doesn't.
• What this says about my audience: this says that more of my audience realise or see situations in
horror movies that could happen in real life, so there more aware.
• How will your product appeal to this audience: my product will relate to real life situations as they
bring in tasks for each character that people may have to go through in there life.

15. AUDIENCE RESEARCH
• Observation: If you can see by the results saw have scored the most scariest film series
on the list having 30.00% .
• What this says about my audience: this shows that my audience are keen more gore and
realism as opposed to a paranormal.
• How will your product appeal to this audience: my product will appeal to this audience
as mine is gruesome and is based on logical ideas from characters.

16. AUDIENCE RESEARCH
• Observation: looking at my results 70.00% of people think they could watch a horror movie by
themselves and 30.00% think they couldn’t watch a horror movie by themselves.
• What this says about my audience: this shows that a large amount of my audience don’t mind
watching a horror movie by themselves.
• How will your product appeal to this audience: this will appeal to my audience as the whole film is
secluded to one room being in a hostel situation, so you could almost connect towards the film if
watching it by yourself.

17. AUDIENCE RESEARCH
• Observation: through this observation there have been 50.00% for admiring horror moving and
there have been 50.00% on not admiring horror films.
• What this says about my audience: this says that everyone has various opinion but with ten people
having done the survey and five of them saying that they admire horror movies is a good attribute to
making a horror moving.
• How will your product appeal to this audience: my product will appeal to the audience as have of
them admire horror films and I am doing a horror film.

18. Interviews

19. INTERVIEW 1
Luke Headland
Questions)
1. What do you like about horror movie trailers and why?
2. What do you think the key features are in a horror movie poster?
3. If you were or are affected by the music in a horror movie trailer, what type of music would it be and why?
4. Does the main villain of a horror film have to be extremely powerful to make you enjoy or only a little bit so that they kill people just?
5. Have you got any phobias, and if you don’t which one could you imagine you having and why?
Answers)
1. "I like horror movie trailers because they give you an insight on the film before it has been released. You can also judge the horror movie by the trailer and
you decided if it appeals to your own interests.”
2. “I think that a key feature for a horror movie poster would have to be the thing that links between the meaning of the film but it would have to be scary.”
3. “ If I was to be affected by a horror movie trailer it would have to be low pitch, intimidating and sinister. The reason I picked these was because it can be
quite climatic, leading you to the unknown.”
4. “I prefer it when the main villain is just a normal killer that goes round killing and not to be all powerful by killing a loads of people by ease.”
5. “Yes I do have a phobia, I have arachnophobia (fear of spiders) . I don’t know why this but its just a natural reaction.”

20. INTERVIEW 1
• Observation: through this observation there key pieces to focus on such as
there are certain elements in a trailer or a poster that should be linked
towards the main threat but without giving to much away. Also the audience
member prefers it when the villain is a psychopath going around killing
people, not anything too supernatural.
• What this says about my audience: this says that the key basis of horror
movies is iconic figures being based upon how just normal people can turn
mad.
• How will your product appeal to this audience: my product will appeal to this
audience as it shows a whole bunch of psychopaths in group going around
killing people. I am also going to do a poster and a trailer but with them both
being simplistic without giving to much away.

21. INTERVIEW 2
• My mother
Questions)
1. What do you like about horror movie trailers and why?
2. What do you think the key features are in a horror movie poster?
3. If you were or are affected by the music in a horror movie trailer, what type of music would it be and why?
4. Does the main villain of a horror film have to be extremely powerful to make you enjoy or only a little bit so that they kill people just?
5. Have you got any phobias, and if you don’t which one could you imagine you having and why?
Answers)
1. “I like it when horror movies are climatic being very slow, and suspenseful and leads you into a jump scare.”
2. “The main key features to have in a horror movie poster is to have the main villain staring directly at the person looking at the poster.”
3. “Music that would affect me when watching a horror movie trailer would be iconic classical music but with a added twist to make it slower or gloomier.”
4. “ Anything really with the villain being powerful altogether or not really powerful is just creepy enough for me as the villain will always creep me out.”
5. I do have trio phobia. I don’t know really what it is I don’t know what it is I guess I'm just always worried about what would pop out of the holes.”

22. INTERVIEW 2
• Observation: this person has put out that they like to have the main baddie
focused at looking at the audience when in the poster, and in a trailer have a
slow suspenseful beginning then a jump-scare at the end. Also when the
music is being slow and suspenseful. Plus like the last interview this person
prefers it when the villain isn’t too powerful.
• What this says about my audience: this says that anyone could be creepy
enough if they had put there mind to it.
• How will your product appeal to this audience: my product will appeal to the
audience mainly through the trailer, with it showing it being very slow and
suspenseful.

23. AUDIENCE PROFILE
Category Demographic Content to appeal to this audience
Age Range
18-24 • This content will appeal to that age range of
18-24 because its during that age that more
people watch because there more mature.
Gender
male • This content will appeal to a gender range of
males because they consider it cool and find
it entertaining.
Psychographic
belonger • The reason my psychographic type for this
film is belonger is because though they
often don’t like to be out of there comfort
zone they like to often hop from one reality
to another.
Social Status
Type A • The reason I picked type A was because they
are often trying to send out messages by
encouraging other people to watch horror
films so that they can also be aware and
fully prepared for any danger.

24. RESEARCH EVALUATION

25. RESEARCH EVALUATION
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses of each
method
• Product Research
• Looking at the main position certain things are and the connection with each posters as to why
that effects anyone looking at them.
• Looking at different style and combining them with others that work tot make a great final
project poster or trailer etc.
• Can often get accused for making you product to similar to existing ones.
• Lack of inspiration from existing products.
• Questionnaires
• Looking at the statistics to see the better result or if they would be well balanced.
• Coming up with ideas through the questions that you ask them.
• Don’t know for a fact if you aiming at the right audience.
• Many people might not answer your survey.
• Interviews
• Finding out in more detail what they think so you can focus on the specifics.
• Questions that are being answered in full and not in percentages or multiple choices questions.
• Only asking one or two people so your going of their opinion.
• Have to find a specific person who's interested in the topic that your interviewing them.
• Postives - Blue
• Negatives - Yellow

26. RESEARCH EVALUATION
• What sort of a response did you get?
I got the right sort of response that I was expecting with a lot of the audience considering a
phobia a good product to a horror movie, masks to be considered scary, and learnt a lot
about what the audience would want in terms of music and how they would feel the trailer
should be like.
• How did you distribute your survey?
• Survey monkey
• Give an advantage and a disadvantage
• Advantage – easy for people to respond to.
• Disadvantage - wouldn’t be able to get the opinions of the older generation with them
not knowing how to use survey monkey.