Here is a summary of the key points from your research evaluation: You conducted product research on horror movie trailers to inspire elements for your own film like hooded characters and a woodland location. For questionnaires, you created a 10 question survey on Survey Monkey and received responses from 10 individuals via email. This allowed for a broad range of feedback but individual answers did not always align with the overall audience preferences. You interviewed 2 people about trailers and got some useful insights, though the small sample size meant responses did not perfectly match your target audience. Distributing the full survey via email had the advantage of easy distribution but the disadvantage that some people were slow to respond or did not respond at all. In

1. Research
Jack Bevens

2. Existing Product
• My project’s characters are from a horror story so I
have researched, the movie Halloween, with
characters similar to mine.
• My project is a horror film so I researched stories
from some other horror films.
• The movie Halloween, is about multiple murders and
stalking. My film will have these themes also because
they are common characteristics of a horror film and
my audience would expect to see them.
• Halloween has a character who is a stranger and who
covers his face with a white mask, but my film
character will differ in that he is a mystery guy
wearing a dark hoodie because I think that this is a
more modern look and approach to costume for my
villain.
• Halloween is an American film but my film is British
so the differences might be the location and some
props. I will make it more British to relate to the
audience.

3. Existing
Product
• The movie Scream has a cover that I really like, because it shows a woman’s
face looking terrified.
• This cover tells the viewer that the film is going to be scary. I want my film to
be scary too so I have decided to design my DVD cover and poster with the
same feeling.
• I want my film to have the same or similar cover as this, which is in keeping
with the genre.
• The Scream movie poster is a full black and white image and title. However,
the eye are blue. My film is black, white and red because my colour scheme
reflects that my film is horror. Also, I added red because the connotations of
this colour is like blood, anger, violence and danger.
• The connotations of black and white can also show shadows and light
meaning that there may be a good end to the dark storyline.
• My film’s title is from DaFont because they have a lot of different fonts. I
chose the horror font because this links my horror film to the horror genre.
• I will put my image of someone in a hoodie in the middle of my poster and
DVD cover because I would like to show that my image is always in the middle
of the poster. I like my image that the stranger wear the hoodie and black
cover his face to makes my audience wonder who he is?
• In the front of DVD cover and poster that I will put one image of hoodie
because that is main character in my film. In the back cover I will add three to
four images because that for show where, what happens and who is
characters?
• I will must add production details such as my name on it because to show
who is created it and makes it. Also I will add actors name on it because my
audience want to know who is actors on it.
• I will must used the tagline because I will give them bit of describe about my
film and what happens in my film if they miss my trailer. I must my tagline on
the top of poster and DVD cover because all the tagline always on the top.
• I will keep my poster very similar to this one as it works well for the genre and
the audience will recognize it will be a horror film.

4. Existing
Product
• My project’s character is similar to the main character in the movie
Lights Out (2016). This film shows a character who follows another
main character around.
• I picked the movie called ”Lights out” because that movie are
influenced me. Lights out are very similar my film because the main
character who stalking to other main character just like my film the
stranger stalking to Jason and the both are same as no narrative.
But different location because lights out is all about in the
house/flat and my film is all about in the park/bridge.
• The evil protagonist is wearing a full black costume. My character
will also be wearing black because this adds to the scary
atmosphere of my film and also hides his identity which is the key
plot point.
• My project title is The stranger . I researched the font and
typography of the title. I want something that looks similar because
this will also add to the atmosphere of the movie.
• My scene is where Jason and the stranger fights there has lots of
jump cuts because that for show what happens their reaction when
they fights each other. I not need any narrative because my film is
Deaf film. Yes, some of my characters have expressions close ups
because I want their doing big expressions for show what their
emotions like happy, sad, scary and laugh. But some of my
characters who is not good expressions enough because they were
can’t bother and they don’t know how is good expressions.
• My project will also feature a black and white appearance. My
poster was more dark shadow because the stranger wear hoodie
and his face dark shadow like hiding. My poster colour is really dark
like deep black and white.

5. Research Analysis
• What common features do the researched products have?
• My research is based on the horror genre.
• All products feature murder as part of their story lines.
• Each product has a mystery person, someone moving the story along.
• All the researched products contain one or more deaths.
• All the horror movies always colour dark and shadow, no brighter and no colourful.
• All the movies have horror fonts.
• All the movies always the one main character like stalker, murderer or ghost secret no-one
know until at the end the character will surprise make them know who they are.
• What aspects of the research will you include within your on work?
• I will recreate same as colour black, white and red from the others.
• I will chose the horror image because that is important to show link to horror genre.
• I will used my image is dark and shadow because all the horror movies have dark and
shadow.
• I will must used the DaFont because I will research the horror fonts and I want my title giving
to my audience feeling scary and attracting.
• I will recreate my film which is including deaths and stalking because the stalking is important
teenagers to learning how to don’t to meet any stranger.
• I will put the characters deaths more than one because I know my audience will be exciting
or surprising for what happened to next.
• My film will be same as at the end my character will be surprise who he is.

6. Questionnaire Analysis

7. Audience research
• Observation: Two are the most popular both being 40% the other two were 10%
• What this says about my audience: I think they are the right choices because those
titles contain words that make the audience want to know what the mystery is. These
titles draw the audience in.
• How will your product appeal to this audience: I decided the strong choice was The
Black Mystery which I will match to my storylines.

8. Audience research
• Observation: The average length preferred between 5 to 10 minutes by 50%. Others
average length by 30% and 20%.
• What this says about my audience: 1 to 5 minutes is not enough my storylines. Also
there will be jumps some missing storylines can makes them to not understand what
is storylines.
• How will your product appeal to this audience: My film must be average 10 minutes.

9. Audience research
• Observation: My audience were different ages except three were even, this was a
surprise as these three were most popular at 30%.
• What this says about my audience: Nobody was 18 years old and only 10% were
over 20.
• How will your product appeal to this audience: My film must be comedy for
younger which means not including rude and swearing. I will do this by having
actors aged between 16 to 19 years old.

10. Audience research
• Observation: My audience most prefer subtitles as 90%.
• What this says about my audience: I understand most hearing will not
understand sign languages. But only 10% were sign languages.
• How will your product appeal to this audience: My film will including with
subtitles as 90% of my feedback stated they would enjoy that in my film.

11. Audience research
• Observation: My audience is very strong choice 90% of both males and
females characters.
• What this says about my audience: I totally understand very clear. My
audience is mix. But only 10% were females.
• How will your product appeal to this audience: My film will be both
characters. I will show strong characters.

12. Audience research
• Observation: My audience most popular choice deathskills and zombies as
42%.
• What this says about my audience: Not interested choice fightsfallouts and
vampires. But only 15% were ghosts.
• How will your product appeal to this audience: I choose my film will makes
story with use deathskills because I creating a storyline about the murder.

13. Audience research
• Observation: My audience most popular choice is camp by 40%, second was parties is
30% then, third was sleepover is 20% then, forth was park is 10%.
• What this says about my audience: That the answers were varied and there are many
possible places I could set my film that the audience would be happy with.
• How will your product appeal to this audience: My film will be in a location where
there is or could be a camp, but unfortunately I don’t have a camp so I still will be using
outside location to meet my audiences preference.

14. Audience research
• Observation: My audience most popular choice is forest by 80%.
• What this says about my audience: Not interested in the choice of home,
college and street. But only 20% chose a field.
• How will your product appeal to this audience: My film will include a
forest or woodland area. The forest will be linking to park like background,
also the bench will using the forest background.

15. Audience research
• Observation: My audience most popular choice is psychological by 60%. Then, second
was thriller is 20%, then third was drama and gore is 10%.
• What this says about my audience: Not interested in the choice of gore and drama
and most of them like the same choice.
• How will your product appeal to this audience: My film will be made about the
psychological genre, for I will create my main character a murderer and stalker.

16. Audience research
• Observation: The most popular choice is flashback by 50%, then second was fast
cuts is 40% and then, third was tracking shots is 10%.
• What this says about my audience: Not interested in the choice of fast and slow
motion.
• How will your product appeal to this audience: My film will makes story with a
flashback possibly or using with fast cuts as this was only the second choice by 10%.

17. Interviews

18. Interview 1
1. What was the last trailer you watched?
The new beauty and the beast film with Emma Watson.
2. What did you like or dislike about it and why?
I didn’t like the fact they tried to remake.
3. What did you like to see in the scene in trailer? For example:
plot, stars or action.
Belle was portrayed okay but not as good as the original.
4. Why did you want watch the trailer?
to see if it was worth watching the movie.
5. What about a trailer made you want to see full movie?
No.

19. Interview 1
• Observation:
• People are prepare to look at new trailer to see if they are
interested in watching the full film. In this case it was a live
action remake of a Disney classic which put the interviewee
off.
• What this says about my audience:
• People to watching it already have expectations and they
know what they like so they can be disappointed, for
instance by the portrayal of characters and the celebrities
they use for them.
• How will your product appeal to this audience:
• I hope they won’t disappointing my film because it’s will
not be a re-make and the trailer won’t give too much away
and will all have original storyline and cast.

20. Interview 2
1. What was the last trailer you watched?
I watch the trailer for Deadpool 2
2. What did you like or dislike about it and why?
I liked that the scenes it showed and also how it showed it using
a part from another movie I don’t like how little the trailer was
3. What did you like to see in the scene in trailer? For example:
plot, stars or action.
It showed a comedy part of the movie to get people to watch it
4. Why did you want watch the trailer?
To see what kinds of things will be in the movie
5. What about a trailer made you want to see full movie?
I wanted to see what other funny things will be in the movie

21. Interview 2
• Observation:
• Trailer is very important. It is their decide people who watch it or not.
People like comedy and because of the marvel production studios they
wanted to check that the hero would still have a comedic style but also
be a well made version of the comic book.
• What this says about my audience:
• If they are happy with trailer and they will watching longer movie. Also
they said the trailer was short, so they might go elsewhere to consume
more about the film before they make up their mind. This could either
put them off as they don’t want to have to look for more information
or can lead them to consume more of the product and therefore
encourage them to go see the film.
• How will your product appeal to this audience:
• Some people who like comedy and some people who like horror. My
trailer will be long enough to give some idea about film and keep the
audience interested through using action and adventure in the
storyline.

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16 to 30 • My film is suitable that age because my film
is horror.
• I don’t like under 16 years old to watch it
that will be give them scared and
nightmare.
Gender
Male and Woman • My film is strong both gender because my
characters have both gender.
• Which important character always have
both gender like siblings, friends,
relationship and family.
Psychographic
Need Driven • My film is horror. Also my film will including
surprising.
Social Status
C2/C1 • My film want give to them get jump, scared,
worried, nervous and probably screaming.
• My film is doesn’t matter both rich and poor
as they will enjoy my film.

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses of
each method
– Product Research
– Some horror movie trailers influence me and spark my imagination such as using hooded
characters and location park and woodland.
– Questionnaires
– I organized 10 questions and I sent my questions to 10 people. I used the survey monkey
online site to create the questions. This was fairly easy as type all of my questions and send to
10 people each my questions in their email via a link.
– I sent one question each to 10 different individuals. I wanted a broad response in our email
and monkey survey.
– Interviews
– I interviewed two girls about my film.
– If someone does not understand my question and I will explain.
– The interviews answer are not matched the audience because they were different answers
from my audience.
– Feedback
– Sometime the audience feedback did not match individual feedback because all my audience
and interview were completely different their feedbacks.

25. Research Evaluation
– What sort of a response did you get?
– 10 out of 10 people responded my questions.
– All 10 questions some different answers.
– How did you distribute your survey? Give an advantage
and a disadvantage
– Through the email and I just sent all questions.
– I sent all 10 people with my 10 questions.
– Someone slow answers or not answers my questions.