P3

1. Research
Shameur Rahman

2. Existing Product The horror clown
looks demonic which
is shown by the blood
shot red eyes and also
the teeth symbolize
death and alien like as
they are all yellow,
brown and large like a
alien like character.
The background shows that
the film has scenes in a
church. A church is
considered a peaceful and
holy place and therefore
filming a horror scene there
may instill real life fear to the
audience.
The light in the
background is used for
effect as when he
moves forward the
shadow at the top on
the ceilings and walls
causes a horror,
dramatic effect to
spook the readers.
The clothing
indicate how the
movie is set in the
past as the
clothing is of old
times and it is like
what people used
to where in the
past with the big
fluffy like dress.

3. Existing Product
The title looks very eerie
with the marks and dark
stains on, also the red
symbolizes blood.
The balloon has a face on it
which could connotate that
the clown has killed
someone and the reason
for the face being on the
balloon is because the
balloon will be floating
away just like when the
person who the clown
killed will also be gone.
The fairy lights gives an
innocent affect to the
background as he walks
down the stairs but this is
eradicated by having the
clown as sinister looking
and frightening
The hair makes him
look psychotic and
crazy as it is fuzzy and
all over the place.
Also the blue is not
normally a colour
people naturally have
as hair which also
shows how he has
turned into a
monster.
I will also plan to make
more movies like this in
the future which have a
paranormal storyline to
it.

4. Existing Product The blood represents
the bodies which
were killed and
brutally tortured.
The chains show that
even though they have
been locked in a room
they are still being
forced to be chained to
things which shows
they are being captive.
The person at the bottom is reaching
for the weapon which he could be
using to kill the other person in the
picture as he is going insane being
trapped or also it could be to cut the
chains and get to try get them free.
The room looks filthy
and misty from the
floor and walls which
show how they are
not being treat right.
The title is disjointed and
of different sizes which
gives an edgy effect to
the picture and film as it
makes it look creepy
which the movie also
presents.

5. Existing product
The lines are short and
have ellipses after a few
words to create tension
and suspense so that it
attracts the audience to
watch the trailer for the
film or even just go
straight away and watch
the full film.
The clown’s hands are demonic
and creature like rather than
humane as you can see by the
colour of the hands as they look
grey and monstrous looking to
make the character seem like an
animal which makes him more fun
to watch and frightening
The clown’s eyes are
dark and very sinister
looking which looks like
he has evil intentions.
The title is bright and
gold to stand out as it is
the main attraction so
that viewers know the
name of the movie they
will go to watch.

6. Research Analysis
• What common features do the researched
products have? The researched products all
consist of clowns and horror films.
• What aspects of the research will you include
within your on work? I will use the colours and
lighting and I will also use a similar style of title
like the last product, the movie Saw as it is
disjointed and different sizes to give an edgy
effect.

7. Questionnaire
Analysis
https://www.surveymonkey.com/analyz
e/data-
trends/e3HfYQvMWMcGMvdc7_2F2W
HgTbVDCP9n_2Bh53zwl83SapU_3D
Survey Monkey
link

8. Audience research
• Observation: They like hand held and zooming in shots the best on scary scenes.
• What this says about my audience: They prefer dark and up close scenes from
horror films.
• How will your product appeal to this audience: My product is a film trailer which
has various close up scene in the graveyard which will make my audience jump.

9. Audience research
• Observation: This shows that my audience are into graveyards being
scenes for horror films.
• What this says about my audience: They prefer graveyards to be scenes for
horror films as it must give them more nerves.
• How will your product appeal to this audience: My product is a horror film
set in a graveyard so they will definitely enjoy my movie trailer.

10. Audience research
• Observation: This shows that peoples favourite horror is Saw.
• What this says about my audience: They like a lot of blood and gory
scenes.
• How will your product appeal to this audience: My product is like
Saw as each person is getting haunted and killed/tortured for their
mistake which is similar to Saw.

11. Audience research
• Observation: This shows that people are drawed into watching horror movies from
how the cast act in movies.
• What this says about my audience: They watch and analyse actors and how they
perform in movies.
• How will your product appeal to this audience: My product is a unique movie with
a lot of detailed acting needed for the movie to be the best it can be.

12. Audience research
• Observation: The graph shows that bad acting is the main downfall onto why
people get put off to watch horror movies.
• What this says about my audience: This shows that they don’t like it with bad
acting as then it isn’t believable enough and its easy to realise that it isn’t actually
real and ruins the movie.
• How will your product appeal to this audience: My product consists of new unique
ideas and is very scary and adrenalin throughout.

13. Audience research
• Observation: This shows the percentage of how often my audience watch horror
films.
• What this says about my audience: My results show that they watch it every year
meaning they wait 1 year after each one they have watched so it shows they want
to watch the best horror films every year with best quality.
• How will your product appeal to this audience: My product is terrifying and the
horror film is jaw-dropping and drags you in as if your in the movie.

14. Audience research
• Observation: The results show that my audience would prefer to watch
horror movies with friends rather than family or alone but siblings
however isn’t far off the same.
• What this says about my audience: This shows that my audience prefer to
hang about more and socialise as well as watch the films and also like to
go with family to spend time together.
• How will your product appeal to this audience: My product is a short
movie which is a horror and fits perfectly in the description for what you
would go watch with friends.

15. Audience research
• Observation: This shows that people feel that they ruin the originals.
• What this says about my audience: They prefer old school classic horrors.
• How will your product appeal to this audience: My movie is completely
different as I thought of it myself which people should really enjoy.

16. Audience research
• Observation: This shows that supernatural horror affects people
more.
• What this says about my audience: They like movies that are horror
but of weird nature and species.
• How will your product appeal to this audience: My clown is not
humane and is mixed of different species which they will like.

17. Audience research
• Observation: Majority of my audience prefer horror movies from the 90’s and
2000’s.
• What this says about my audience: My audience prefer old horror movies and
classic horror’s.
• How will your product appeal to this audience: Most old school horror films are
based in places such as churches and like mine is like the horror movie IT.

18. Interviews

19. Interview 1
1. How would an actor make their film trailer entice to make you want to go watch
their movie and why? Giving a good performance in a short amount of time and
not going away too much about the story.
2. How would a bad film trailer affect your thoughts on going to watch a movie even
though your favourite actor stars main character in it? If the trailer contained too
much of the story so it’s clear what’s going to happen.
3. Who is your favourite horror film director and why? M.Night Shyamalan as he
does plot twists very well.
4. What do you think makes a good horror film and why? The bad guy makes a good
horror film and he or she needs to be convincing.
5. What special effects would you like to see in a horror film? Body horror is always
cool to see in horror movies.

20. Interview 1
• Observation: My first interview shows that they prefer having a
bad guy and this is what makes a good horror film and also having very
short but effective trailers so you don’t give much information away about
the film.
• What this says about my audience: This shows that
they prefer short trailers which are effective and don’t give much info
away and also how they feel a great bad guy makes the movie more better
and worth watching.
• How will your product appeal to this
audience: My product will appeal to this audience as the bad guy in
my film is very effective and is the main vocal point in the film which will
mean there is more scenes with him which my audience will then enjoy.

21. Interview 2
1. How would an actor make their film trailer entice to make you want to go watch
their movie and why? Costumes, makeup and the setting of the scene. Good
make up and costumes make the film seem a lot more realistic which would grip
my attention and make me want to go and see the film.
2. How would a bad film trailer affect your thoughts on going to watch a movie
even though your favourite actor stars main character in it? If the acting and
scenes are bad then it would put me off from going to see the film completely.
3. Who is your favourite horror film director and why? William Friedkin because of
his creation of spiritual scary movies which seem so realistic and believable.
4. What do you think makes a good horror film and why? The location of the film
and the good acting of the actors which makes the film feel so realistic like it
may actually be real or have happened.
5. What special effects would you like to see in a horror film? Good sound effects,
smoke, lightening.

22. Interview 2
• Observation: My second interview shows that the
interviewee likes good actors , costumes and makeup to
make the film realistic. As well as that, the location needs
to be good which will then make the film more realistic as
if it has actually happened.
• What this says about my audience: They like movies which
show some realism in it as if they were there in the film.
• How will your product appeal to this audience: My product
is a horror film which will definitely drag the audience in as
it is realistic and the scenes drag you into the movie making
you feel as if you are also there experiencing it.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 16-25
• The plot band how scary the movie will be
will make it enjoyable to watch for this age
range.
Gender
Neutral
Male and female.
• Actors of both genders are in the movie
which will then make it appealable to both
male and female.
Psychographic
Older teens/
young adults.
• Young teens will enjoy it as it is very gory
and scary whereas young adults will prefer
the movie because of the plot and the
characters acting in the film.
Social Status
Everyone • The movie will be cheap to watch as it is
short and there will be a minimum budget
put into the movie which will make the
movie cheap to watch for viewers.

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• The strengths of this was that you could research any products
and use whichever which helped as then you had a variety to
choose whichever one would help what product you were
making and also it showed how to set yours out and the layout
which was helpful if you got stuck.
• The weakness was that I couldn’t find any movies similar at the
beginning and was struggling to find any but I kept on persisting
and found some and also got one sent to me by my tutor who
helped me massively with the product she sent me to talk about.
– Questionnaires- This was massive as it helped me see what my
audience liked in a horror film which will help me sell my product if it
is up to standards with what my audience like in a horror film and if
my film was to the standards on the questionnaire.
– Interviews- The interviews helped get a clear layout of what people’s
interestsof horror films were and what they liked about horror films
which I will then translate that information on to my horror film so
that they will enjoy the movie.

26. Research Evaluation
– What sort of a response did you get?
I got a varied response as not everyone likes horror films or the same types of
horror films. This was shown as a lot of people choose gory or psychological
thriller or different years of horror movie so people prefer modern day horror but
majority prefer the old days horror movies compared to the current day horror
films.
– How did you distribute your survey? Give an advantage and a disadvantage
The advantage of distributing my survey was that I sent it to different people
and not all of them like horror so my survey results had a variety of answers .
The disadvantage was that I sent my survey to people outside my course and
they may not enjoy films but answered it without any thought whereas people in
the class would give it thought and consideration.