The document analyzes survey responses about preferences for different film genres, themes, and a narrative presented in a trailer. Key findings include: - Crime and love were the most popular film themes among respondents. The presented narrative focused on crime. - The film noir genre was unfamiliar to most respondents, particularly younger age groups. - Both male and female respondents generally responded positively to having a female protagonist, though female responses were more divided. - Younger age groups were more receptive to watching the film online or on DVD rather than in theaters, likely due to cinema ticket prices.

1. Our Demographic
Hannah Burgess

2. In order to get an unbiased reply, I wanted to make
sure that my questionnaire went to a range of ages
and both genders.
These diagrams show the split between the genders
I asked and the ages, it shows that I have received
feedback from a variety of ages.
Male
Female
0-14
15-25
26-35
36-45
46-55
56+

3. The four themes in our narrative are
crime, murder, drugs and love. This graph shows the
results of the question What are you favourites
themes or topics in films? The results show that other
than drugs, our narrative captures the most popular
themes out of the five. More importantly the main
focus in our film is Selena’s criminal behaviour which
was scored the most desirable theme in films.
0
1
2
3
4
5
6
7
8
9
Love Crime Drugs Science Fiction Murder

4. Another question I asked was ‘What is
your favourite genre of film?’ Only
one person said that there’s was film
noir and they were in the 56+ age
group.
This is a low percentage but this could
be because the genre is not very well
known. I therefore felt it appropriate
to ask how many of my sample knew
about the film noir genre. The results
show that this genre of film is not
widely known and this is one of the
main reasons why we chose this genre
as it was a way for us to explore a new
genre of film to us. Of the people that
said they had heard of film noir, they
were in the age bracket 36 -45 and 46-
55.
0
1
2
3
4
5
6
0
2
4
6
8
10
12
Yes, I love this genre Yes, but I don’t watch it No, I've never heard of
it

5. One of the main ways we went against
normal conventions of the film noir genre
is that we had a female character as our
main character rather than as a classic
blonde damsel in distress character. We
decided this as we felt it would attract a
younger audience and a wider female
audience. The first graph shows the
response from the whole sample
group, overall the general response was
positive towards the female protagonist.
I then divided it into male responses and
female responses to see how each
gender felt about it. The males results
are shown in the second graph and it
shows that their was a positive response
from all the males in the sample except
for one, this participant was from the 14-
25 demographic. The females response
was more divided with almost an equal
split between those that were neutral
towards it and strongly liked the female
protagonist. However this feedback
shows that our narrative appeals to both
males and females.
0
1
2
3
4
5
6
7
Strongly
dislike
Dislike Neutral Like Strongly Like
0
0.5
1
1.5
2
2.5
3
3.5
Strongly
dislike
Dislike Neutral Like Strongly Like
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Strongly
dislike
Dislike Neutral Like Strongly Like

6. I wanted to look specifically at how each group
felt about our trailer to see what degree each
demographic would be encouraged to go and
see our film. I have decided to not include the
feedback from 0-14 year olds in this deeper
evaluation as our narrative is not appropriate for
their viewing.

7. 15-25year olds1)How do you feel about black and
white films? This feedback shows that
they are generally popular among this
age demographic.
2) Would you go to the cinema to see a
black and white film? However when it
comes down to paying to view, the
majority would not. Although this
information is useful I need to look
specifically at the trailer we have
created and our narrative.
3)Would you go and see this film in the
cinema?
4)Would you buy this on DVD/watch
online? Although few people would go
and watch in the cinema, all but one
would buy it on DVD or watch it online.
This could be due to the rising cost of
cinema pricings.
Strongly dislike
Dislike
Neutral
Like
Strongly Like
Yes
Don’t know
No
Yes
Don’t know
No
Yes
Don’t know
No

8. 26-35 year
olds
All the participants in this age bracket
had heard of the genre film noir and 50%
of them watched the films of this genre
regularly and enjoyed them, this shows
that our film appeals to this age
demographic. However some
participants were uncertain whether
they would go to the cinema and see our
film but they said that they would/would
consider buying it on DVD or watching it
online. An important thing we needed to
clarify in order to attain any audience
was that our trailer had a clear
narrative, therefore I thought it essential
to ask if the audience could tell what the
film was about from the trailer. The graph
shows our successful results.
yes
no

9. 36-45 year
olds
1)How do you feel about black and white
films? This feedback shows that whilst the
majority of this sample like black and white
films, many people in this age demographic
prefer coloured films.
2) Would you go to the cinema to see a
black and white film? The results from this
question show that the majority of people
would go and see a black and white film in
the cinema.
4)Would you buy our film on DVD/watch
online? The results from the final graph
show that our film does not significantly
appeal to the age demographic of 36-45
year olds. This could be because none of
the characters in our film are of this age
demographic.
Strongly
dislike
Dislike Neutral Like Strongly
Like
yes don’t know no
yes don’t know no

10. 56+
Our feedback from this age group showed
complete opposites between the male and
female half of the sample. 100% of the females
in the group would go and see this film and buy
it or view online which contrasted with 90% of
the males not wanting to see it. This could be
due to the dominant females character as the
males from this group didn’t feel the female
protagonist was in keeping enough with the film
noir genre.

11. Male Female 0-14 15-25 26-35 36-45 46-55 56+
      ? 

Who does our narrative appeal to?
To conclude our film appeals to both males and
females, from the age demographics of 15-35 and
females from the 56+ age group. The graph shows
the ratings our film received from all groups.
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