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Hot or Not: Which Fundraising Channels Are a Forecast for Success?

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Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx

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Hot or Not: Which Fundraising Channels Are a Forecast for Success?

  1. 1. Steve MacLaughlin – Director, Internet Solutions<br />Frank Barry – Internet Strategy Manager <br />June 21, 2011<br />
  2. 2. introductions<br />Steve MacLaughlin<br />Director – Internet Solutions<br />@smaclaughlin<br />www.nptrends.com<br />Frank Barry<br />Internet Strategy Manager<br />@franswaa<br />www.netwitsthinktank.com<br />
  3. 3. Introductions <br />What’s Hot or Not in Online Giving & Multi-Channel Communication<br />What’s Hot or Not in Social Media & Peer-to-Peer Fundraising <br />Questions & Answers <br />agenda<br />
  4. 4. #hotornot?<br />If You’re Tweeting:<br />
  5. 5. What’s hot or not in online giving?<br />
  6. 6. HOT: online giving keeps growing<br />Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising <br />
  7. 7. HOT: online giving was more than $20 billion in 2010<br />Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising <br />
  8. 8. HOT: international relief and P2p giving in 2010<br />Source: Chronicle of Philanthropy<br />
  9. 9. HOT: significant online gift amounts<br />88% of nonprofits had at least one online gift of $1,000 or more<br />Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising <br />
  10. 10. NOT: Still thinking your donors don’t give online<br />Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel <br />
  11. 11. NOT: Still thinking online donors won’t give offline<br />Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel <br />
  12. 12. HOT: donors acquired online give more over time<br />Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel <br />
  13. 13. NOT: online donors aren’t loyal. Go multichannel.<br />Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel <br />
  14. 14. What’s hot with mobile?<br />What’s Hot: Text-to-Web What’s Not: Text-to-Give<br />
  15. 15. Social Media is Hot. Why?<br />A quick overview of why social media works for fundraising.<br />
  16. 16. 42<br />% of people in America use Facebook<br />
  17. 17. 1 12<br />People on the planet use Facebook today<br />in<br />
  18. 18. 35<br />Hours of video is uploaded to YouTube every single minute<br />
  19. 19. 16<br />Million people around the world use Twitter<br />
  20. 20. Up to 52% of sharing on the web happens on Facebook (38% result in clicks).<br />Source: http://bit.ly/loGyDG<br />
  21. 21. But, … Is Social [Fundraising] Hot?<br />Source: http://bit.ly/gvvyNz<br />
  22. 22. HOT: Using Individual Social Sites<br />
  23. 23. HOT: Facebook<br />http://www.causes.com<br />
  24. 24. http://www.causes.com<br />
  25. 25. http://www.causes.com<br />
  26. 26. HOT: Twitter<br />http://www.epicthanks.org<br />
  27. 27. HOT: YouTube<br />http://www.youtube.com/watch?v=AmIzKODbLHA<br />
  28. 28. http://www.youtube.com/watch?v=_IRgYGrzEFA<br />
  29. 29. http://www.youtube.com/watch?v=862JzzgMda0<br />
  30. 30. NOT: Myspace, Classmates, etc<br />
  31. 31. HOT: Integrating Social Fundraising<br />
  32. 32. EPIC CHANGE: TO MAMA WITH LOVE $32k in 5 days<br />http://www.tomamawithlove.org<br />
  33. 33. Not: Brochure-ware<br />
  34. 34. HOT: Amplifying Supporter Networks<br />
  35. 35. LiveStrong: Fatcyclist $135k in 7 days<br />
  36. 36. http://www.blackbaud.com/bb/faf/essentials.aspx<br />
  37. 37. Not: Paper Pledge Forms<br />pic by Chris Campbell<br />
  38. 38. What’s hot or not in online giving?<br />
  39. 39. Questions?<br />
  40. 40. Thank you!<br />Let’s keep the conversation going…<br />frank.barry@blackbaud.com<br />twitter.com/franswaa<br />Steve MacLaughlin@blackbaud.com<br />twitter.com/SMacLaughlin<br />www.NetWitsThinkTank.com<br />www.nptrends.com<br />

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